14 Ways to Emotionally Engage users with your Product
pj . entreprenuer . product geek . that @beingpractical guy
14 Ways to Emotionally Engage
Users with your Product
@beingpractical . beingpractical.com
Is Gamification = Building Features?
Gamification = Emotional Engagement
How to get users to emotionally engage with your product?
People love to express themselves. Enable it.
Allow users to express themselves.
Allow users to express themselves anonymously.
Tip: ‘Expression’ is used as a core use-case in product
People love getting acknowledged. With Interactions & Endorsements
Help people getting acknowledgements. They love it.
Tip: ‘Acknowledgements’ --> User Notifications --> Engagement
Retweets & Replies Likes & Comments
Upvotes + Comments Love + Reposts
People love being privileged. Make it exclusive.
Make it Exclusive. No one likes the feeling of being left out.
Tip: ‘Exclusivity’ works best for initial referral program for driving sign-ups
Only existing user can inviteGmail Invites to Signup
Get in queue to get accessApply for Access
People want to be Cool. People want others to know they are Cool.
Make your users look cool when they share your product
Tip: ‘Being Cool’ will help you drive Sharing on Social networks
Cool Short (Creative) VideosShare Pic + Selfie
People have memories. Sweet memories. Remind them about it.
Remind users about some of the best times they have experienced
Tip: ‘Nostalgia’ helps get back old users. Revives interest of old users.
Can be used once in a year, on special occasions.
Reminds of special moments
8th Anniversary: First Tweet
2014: Year in Review
People want to know. They fear on losing out. Keep them curious.
Keep users curious. Keep them looking for more.
Tip: ‘Curosity’ in products helps you increase repeat usage.
Who viewed my profile?
Trigger curiosity for readers through Post Titles
Catching up with Timeline
People love to compete with others. Sense of achievement. Make it happen.
Drive users to compete with friends / others
Tip: ‘Competitiveness’ leads to greater engagement.
Though it’s novelty in private group is lost after some time.
Leaderboards w/t Friends I have a better answer!
Leaderboard w/t Friends Programming Challenges
People love to organize things. Organize everything. Make it happen.
Give users stuff that they want to sort / organize.
Tip: ‘Stay Organized’ helps your users spend more time
on your product. It could soon become a habit.
Organize pins / interests / stuff you love Organize your notes
Contacts & Calendars
Never ending struggle to organize
People love to feel Important. Its about them. Their identity. Show off.
Make your users feel important about themselves.
Tip: ‘Importance’ feeling ensures users sharing it with others. Talking about it.
Results in viral marketing (Others feel – I want it too)
My Professional Achievements My views. My Opinions
Checkin: I am here now My Social Summary
People love to display their authority on a topic. Give them opportunity.
Help create authority for users. Users want to be influencers.
Tip: ‘Authority’ is the importances others in a community or forum assign you.
Users will spend time to get their. Increases engagement & time spent.
Authority by Topics For Programmers
For Hackers For Geeks
People love stunning visuals. Its a powerful emotion.
Visuals create impact. Don’t miss on it.
Tip: ‘Visual’ is a substitute to all unsaid emotions. Use well when your product
is built around pictures & photographs.
First photography product. Personal Emotions Professional Photographer
People love Freebies. Badges. Credits. It all works.
Freebies work. Make use of them correctly.
Tip: ‘Freebies’ Use it only for one purpose. Use it right.
Credits for Upvotes Badges for Check-In Credits to Refer Friends
Advertising Credits Advertising Credits
People want to make Money. People want to receive Money.
Money is one of the strongest emotions. Portray it positively.
Tip: ‘Money’ – Receiving / Making money is positive. Giving away is negative.
Bloggers earn money Receive money from anyone Get paid for free-time work
Raise money for your projects Make money by selling digital goods
People want Companions. People want Dates. People want Sex.
Keep it simple. Keep it safe.
Tip: ‘Sex’ – Keep the product simple. Don’t over engineer.
Helps you find a Date
Helps you find a Date
Helps you find a Date
1. People don’t love your product. They emotionally engage with it
2. Use max 2-3 emotions per product. One core emotion
3. Don’t exploit users. Be subtle.
that @beingpractical guy on twitter
who blogs on beingpractical.com