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Course Syllabus GB 320

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  • 1. International Business 365 INTERCULTURAL COMMUNICATION IN BUSINESS Fall, 2006Marty Blalock Office Hours:5192 Grainger M & W 2:30-3:45 pm263-1629 and by appointment.mblalock@wisc.eduCourse DescriptionBecause of the increasing trend toward a global business environment,international firms have come to realize the importance of interculturalcommunication competence. To help students achieve intercultural competence,this course will develop awareness and knowledge of cultural influences onbusiness. The focus will be on various attitudes toward work, time, materialpossession, and business, and the relationship of these attitudes to differentsocial, religious, philosophical, and educational backgrounds of businesspeoplefrom cultures around the world.Students develop a systematic approach to examine the cultural environment ofbusiness in cultures overseas. Case analyses will be used to illustrate culturalinfluences on life and business in Japan, China, India, the Middle East, Europe,Mexico, and South America.Both affective as well as cognitive methodologies will be used. Students willdevelop communication skills for use in international business, learn a frameworkfor understanding cultures, assess written business documents, addressmanagement and marketing issues, oral communication, protocol and interactivebehavior, and negotiation.TextsVarner and Beamer, Intercultural Communication in the Global Workplace, 3rd ed.(Irwin/McGraw-Hill, 2005). Used copies should also be available.IB 365 Coursepack of readings, available for purchase from the Copy Center,1260 Grainger Hall.Additional readings from periodicals may be required and will either be placed onelectronic reserve for IB 365 in the Grainger Library (available through MY UW)or will be distributed as handouts.Course ObjectivesStudents who complete this course successfully should be able to: 1
  • 2. 1. Define culture and describe its effects on communication in general, and in specific communication tasks;2. Follow the five-step learning process to become competent in intercultural business communication;3. Understand the relationship between language and culture;4. Follow guidelines for speaking effectively with nonnative speakers;5. Identify sources for learning about cultural priorities that affect business behavior;6. Have an appreciation for models of intercultural communication;7. Understand the role and force of words in business communication with members of various cultures;8. Organize persuasive, routine, unwelcome and problem-solving messages with reference to cultural priorities;9. Understand the importance of choice of channel for international business communication;10. Appreciate the semantic function of nonverbal codes on business communication with people of other cultures, including paralanguage, eye contact, facial expression, gesture, timing, touch, space, appearance, and silence.Students will show they can apply the strategies of intercultural businesscommunication using skills learned in this class through correspondence, writtenreports, presentations, and role play.Evaluation Attendance & Participation 100 Pts Cultural Metaphor Presentation 25 Consultant’s Report 50 Midterm Exam 50 Collaborative Project Report 100 Collaborative Project Presentation 50 Final Exam 50 Total 425 PtsGeneral Information1. Absences and late assignments will affect a student’s grade. The course will be taught as a lecture-discussion with heavy emphasis on student participation. Students are expected to attend regularly and to prepare the assigned material. Students who miss more than two classes will automatically drop one letter grade (10%) from the final grade.2. Students are particularly expected to attend during classes where simulations, role-play, and presentations take place. 2
  • 3. IB 365 Intercultural Business Communication Class ScheduleV&B: Varner & Beamer, Intercultural Communication in Global Business, 3rd ed.Coursepack includes readings from: Samover and Porter, Intercultural Communication: A Reader, 8th and 9th editions; Geert Hofstede, Cultures and Organizations: Software of the Mind; Trompenaars and Hampden-Turner, Riding the Waves of Culture: Diversity in Global Business; Ting-Toomey and Korzenny, Cross-Cultural Interpersonal Communication; Gannon, Understanding Global Cultures.(Chapter references are to V&B; page references are to the Coursepack.)Week 19/6 Introduction to the course, course requirements, assignments, grading policy. The Basics of Culture. Euro-Disney.Week 29/11 The Basics of Culture. V&B, Chapt. 1, Culture and Communication Coursepack, Edward Hall, “Context and Meaning,” pp. 1-10 and Gannon, “Understanding Cultural Metaphors”, pp. 342-357. Cultural Metaphor Presentations assigned.9/13 V&B, Chapt. 3, Getting to Know Another Culture. Business implications of varying time orientations. Coursepack, Edward Hall, “Monochronic and Polychronic Time,” pp. 11-17, and Hofstede, “What’s Different is Dangerous” on Uncertainty Avoidance, pp. 248-277. Consultant’s Report assigned.Week 39/18 V&B, Chapt 4, Individuals and Groups in Business Cultures. Coursepack, Hofstede, “I, We, They” on Individualism and Collectivism, pp 188-217, and “He, She, and (S)he” on Masculinity and Femininity, pp. 218-247.9/20 V&B, Chapt 7, Cultural Rules for Establishing Relationships. 3
  • 4. Coursepack, Hofstede, “More Equal Than Others” on Power Distance, pp. 162-187; Trompenaar, “How We Accord Status,” on ascribed vs. acquired status, pp. 294-311.Week 49/25 Quiz on V&B, Chapters 1, 3, 4. Coursepack, Hofstede, “Virtue Versus Truth” on the Fifth Dimension of Confucian Dynamism, pp. 278-293. Gannon, “China’s Great Wall and Cross-Cultural Paradox,” pp. 596- 604. Gannon, “The Chinese Family Altar,” (handout). Consultant’s Report due.9/27 Coursepack, Yum, “The Impact of Confucianism on Interpersonal relationships and Communication Patterns in East Asia,” pp. 20-30; Ting-Toomey and Korzenny ,“The Concept of Yuan and Chinese Interpersonal Relationships,” pp. 312-341; Chen and Chung “The ‘Five Asian Dragons’: Management Behaviors and Organizational Communication,” pp. 94-104; Gannon, “The Thai Kingdom”, pp. 359-367. Gannon, “The Singapore Hawker Centers,” (handout). Collaborative Project assigned. Groups assigned.Week 510/2 Coursepack, Robinson, “Communication in Korea: Playing Things By Eye,” pp. 31-38; Gannon, “Kimchi and Korea”, pp. 435-442; Gannon, “The Malaysian Balik Kampung,” (handout). .10/4 Coursepack, Cathcart and Cathcart, “The Group: A Japanese Context,” pp. 79-89: McDaniel and Quasha, “The Communication Aspects of Doing Business in Japan,” pp. 105-117; Gannon, “The Japanese Garden,” pp. 368-385.Week 610/9 V&B, Chapt 2, The Role of Language in Intercultural Business Communication; Hall, Beyong Culture on High and Low Context Cultures Hall, The Silent Language Gannon, “The Swedish Sturga,”, pp. 460-471. Gannon, “The Danish Christmas Luncheon,” (handout).10/11 V&B, Chapt 5, The Organizing Messages to Other Cultures. Gannon, “The Russian Ballet,” pp. 555-568. 4
  • 5. Week 710/16 V&B, Chapt 6, Nonverbal Language in Intercultural Communication. Andersen, “Cues of Culture: The Basis of Intercultural Differences in Nonverbal Communication” (on e-reserve).10/18 The Role of Religion in Intercultural Business. Review V&B, Chapt, 3 & 4. Implications of Hinduism and Buddhism for intercultural business. Coursepack, Jain and Kussman, “Dominant Cultural Patterns of Hindus in India,” pp. 38-47; Gannon, “The Dance of Shiva,” pp. 386-404.Week 810/23 Implications of Islam for intercultural business communication. Coursepack, Begley, “Communication with Egyptians,” pp. 48-53; Anderson, “A Comparison of Arab and American Concepts of ‘Effective’ Communication,” pp. 54-63; Gannon, “The Israeli Kibbutzim and Moshavim” (handout). Gannon, “Bedouin Jewelry and Saudi Arabia” (handout). Gannon, “The Turkish Coffeehouse,” pp 405-419.10/25 Midterm ExamWeek 910/30 European Business Cultures: Coursepack, Friday, “Contrasts in Discussion Behaviors of German and American Managers,” pp. 118-128; Gannon, “The German Symphony,” pp. 444-459. Gannon, “French Wine,” pp. 472-487. Gannon, “Belgian Lace,”(handout).11/1 European Business Cultures continued. Gannon “The Italian Opera,” pp. 522-539; Gannon, “The Spanish Bullfight,” pp. 570-584; Gannon, “The Portuguese Bullfight,” pp. 585-593.Week 1011/6 Business Culture of the Americas: North America Carbaugh, “Finnish and American Linguistic Patterns: A Cultural Comparison,” pp. 73-78. Gannon, “The Canadian Backpack and Flag” (handout). Gannon, “American Football,” pp. 489-503; 5
  • 6. 11/8 Business Culture of the Americas: Latin & South America. Coursepack, Lindsey , “U.S. Americans and Mexicans working Together: Five Core Mexican Concepts for Enhancing Effectiveness,” pp. 129-134; Gannon, “The Mexican Fiesta,” pp. 541=554. Gannon, “The Brazilian Samba,” 420-434.Week 1111/13 V&B, Chapt 8, Information, Decisions, and Solutions . Gannon, “The Traditional British House,” pp.504-520 Gannon, “Irish Conversations,” (handout).11/15 V& B, Chapt. 9, Intercultural Negotiation. Coursepack, Broome, “Palevome Foundations of Struggle and Conflict in Greek Interpersonal Communication,” pp. 64-73. Gannon, “Australian Outdoor Recreational Activities,”Week 1211/20 Quiz on V&B, Chapt. 9. V&B, Chapt. 10, Legal and Governmental Considerations in Intercultural Business Communication. Gannon, “The Polish Village Church,” (handout).11/22 V&B, Chapt 11, Intercultural Dynamics in the Intercultural Company. Gannon, “The Nigerian Marketplace” (handout). Gannon, “The Sub-Saharan African Bush Taxi” (handout).Week 1311/27 V&B, Chapt 12, The Effectiveness of Intercultural Business Communication and Business Judgment.11/309 Intercultural Business Communication Competence. Coursepack, “Communicating Interculturally: Becoming Competent,” pp. 135-136; Spitzberg, “A Model of Intercultural Communication Competence,” pp. 137-149, and Ting-Toomey, “Managing Intercultural Conflicts Effectively,” pp. 150-161. Collaborative Project Report due.Week 1412/4 Collaborative Project Group Presentations.12/6 Collaborative Project Group Presentations.Week 1512/11 Collaborative Project Group Presentations.12/13 Collaborative Project Group Presentations. 6
  • 7. The Final Exam is scheduled for 7:45 A.M. Thursday, December 21, 2006. 7

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