Presentation 16 may morning semantic linking rutger verhoeven

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Presentation 16 may morning semantic linking rutger verhoeven

  1. 1. Social Video Live PlayerLive distribution of related contentfrom diverse sources
  2. 2. Rutger VerhoevenManaging Director of Digital Media |VARA Broadcasting company
  3. 3. Social Video Live PlayerOnline player that rocks the cradle and will change the way we watch television
  4. 4. Trends and background• Although regular tv-watching grows, more and morepeople watch tv-content on demand• Traditional tv-watcher grows older (NL aver. 59+)• People watch more and more fragments• People watch more and more on mobile devices• People share more and more about what they watch –they become curators• People decide what to watch by advice on social mediaby their social network• Social program guides are coming to town• TV becomes social
  5. 5. Social Video Live PlayerLive subtitles (TT888) xml-stream is interpretated and creates tags/keywordsThese tags/keywords are the basis of suggestions of related content from different sources
  6. 6. functionalitiesProgramm indication, dateHelp, preview, fullscreenChatArchive
  7. 7. Chat
  8. 8. Social Login
  9. 9. Related content
  10. 10. Play related content
  11. 11. Why• Contact with (target)audience• Relevance as broadcaster• New technologies, ‘first’ mover• Eager to learn from new posibilities• Insights in metadata, search and preferences
  12. 12. Next steps / opportunities• Gameplay – Waisda? - crowdwisdom• Social profiles, suggestions, based onwillingness of sharing• Relevance optimization of suggestions• Live suggestions from ‘VIP’s’ (human vs. bots)• Non-live speech-recognition

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