Behavior Design AMS 3 - Arjan Haring

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Presentation by Arjan Haring of Science Rockstars. Presented at the 3rd edition of Behavior Design AMS meetup, February 6, 2014, at Info.nl Amsterdam.

Presentation by Arjan Haring of Science Rockstars. Presented at the 3rd edition of Behavior Design AMS meetup, February 6, 2014, at Info.nl Amsterdam.

More in: Design , Technology , Business
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Transcript

  • 1. HOW TECHNOLOGY CAN INFLUENCE BEHAVIOR 1
  • 2. “1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13). “1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired and many others. 2 2 @trenti
  • 3. “1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13). “1 of the 5 Dutch start ups that will make the difference” We combine behavioral science and technology to create next level marketing solutions. SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired and many others. SCIENCE ROCKSTARS Data driven, Human Obsesse 3 3
  • 4. “1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13). “1 of the 5 Dutch start ups that will make the difference” We combine behavioral science We combine behavioral science an technology to create and technology to next level marketing solutions. create next level marketing solutions. SINGULARITY UNIVERSITY (FEB’13). Featured in Forbes, Techcrunch, Wired and many others. SCIENCE ROCKSTARS DATA DRIVEN, HUMAN OBSESSED 4 4
  • 5. “Companies that combine algorithms, an understanding of customerdecision-making, and the ability to use data will be the companies that succeed.” MIT Professor of Marketing John R. Hauser 5 5
  • 6. Put Persuasion to Practice 6 2
  • 7. POP QUIZ: PERSUASION ON BOOKING.COM 7
  • 8. PERSUASION WORKS… SOCIAL PROOF SCARCITY SOCIAL PROOF LIKING CONSISTENCY & COMMITMENT SOCIAL PROOF SOCIAL PROOF CONSISTENCY & COMMITMENT SOCIAL PROOF 8 FRAMING SCARCITY SCARCITY SOCIAL PROOF
  • 9. SO WHICH STRATEGY TO USE? SOCIAL PROOF SCARCITY SOCIAL PROOF LIKING Product CONSISTENCY & COMMITMENT SOCIAL PROOF SOCIAL PROOF CONSISTENCY & COMMITMENT SOCIAL PROOF 9 FRAMING SCARCITY SCARCITY SOCIAL PROOF
  • 10. Not everybody obeys the laws of social proof 10
  • 11. There are people that question authority 11
  • 12. People are different, but luckily consistently so 12
  • 13. Some people obey authority 13 18 18
  • 14. Some people are a sucker for scarcity 14 18 18
  • 15. Some people like to follow the herd 15 18 18
  • 16. Some people like to follow the herd 16 18 18
  • 17. Some people like to follow the herd 17 18 18
  • 18. Some people like to follow the herd 18 18 18
  • 19. More Sales by Science Learn how to talk to each shopper, know what moves them and grow your business faster by behavioral science. 19 5 5
  • 20. More Sales by Science Learn how to talk to each shopper, know what moves them and grow your business faster by behavioral science. 20 5 5
  • 21. “Companies that combine algorithms, an understanding of customerdecision-making, and the ability to use data will be the companies that succeed.” MIT Professor of Marketing John R. Hauser 21 21
  • 22. Thank you. You were bored by: Arjan Haring Arjan@sciencerockstars.com call: +31 (0)6 185 29366 @DopestScience 22 32 With love from: SintAntoniesbreestraat 16 1011 HB Amsterdam @sciencerockstar +31 (0)20 717 39 49 32