Your SlideShare is downloading. ×
  • Like
  • Save
Social media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social media

  • 366 views
Published

 

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
366
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media Made by Anna Abramova
  • 2. Definition
    • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
    • Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
  • 3. 3 components
    • Concept (art, information, or meme).
    • Media (physical, electronic, or verbal).
    • Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).
  • 4. Common forms of social media
    • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
    • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.
    • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
    • Print media, designed to be re-distributed.
  • 5. 7 tips to increase your online media literacy
  • 6. 1. Give your trust to sources that earn it
    • Before you give your atten­tion and retweets to the new­com­ers, ask:
    • Do I know who’s behind this site, or are they hid­ing behind a cloak of anonymity? Use easywhois.com to find out who owns the domain if there’s no author listed.
    • • Has the site been around for a while? Alexa will tell you.
    • • Is there a way for users to leave com­ments on the site or com­mu­ni­cate with the producer?
    • • Does the news source link to mate­ri­als that authen­ti­cate his report?
    • • Does the source have a pres­ence on Twitter?
    • • Are other users link­ing to the site? Check on Technorati for the site’s “link authority.”
  • 7. 2. Get out of your bubble
    • A n informed cit­i­zen needs to check mul­ti­ple sto­ries from mul­ti­ple loca­tions rather than rely on a sin­gle news source
    • A good way to burst your isolation bubble: Broaden your online diet by book­mark­ing over­seas news sites
    • Good choices include BBC.co.uk , the Guardian , Finland’s Helsingin Sanomat , Israel’s Haaretz , Australia’s News.com or the Australian Broadcasting Company .
  • 8. 3. Suss out Internet hoaxes
    • Sites for v etting Internet rumors include:
    • Snopes
    • BreakTheChain.org
    • About.com: Urban Legends
    • ScamBusters.org
    • HoaxKill
    • Don’t Spread That Hoax!
    • Sophos
    • Vmyths (computer viruses)
  • 9. 4. Use your social network
    • Crowd­source your fact - checking. If you’re on Twit­ter (and chances are you should be), don’t be shy about asking your followers, “Is this true?” instead of just passing along something from an unknown source.
    • A new search engine, Aardvark , has put this for­mula to good use. Enter a query and Aardvark will ping your social network to find the answer to your question.
  • 10. 5. Judge the journalism
    • news network NewsTrust , a small team offers “an information credibility filter, news literacy tools and a civic engagement network.”
    • Community Fairspin , also encourages readers to work together to reveal the bias behind today’s news.
  • 11. 6. Other vetting tools
    • Campaign Desk from Columbia Journalism Review critiques media coverage of politics and policy each weekday , separating spin from substance .
    • • Factchecked.org provides ed uca tors and students with a framework for analyzing information and avoiding deception in the media.
    • • FactCheck.org , its sister site, run by the Annenberg Public Policy Center, focuses on political bias in the news.
    • • Media Matters for Amer­ica is a nonprofit progressive research and infor­ma­tion cen­ter dedicated to monitoring, analyzing and correcting conservative misinformation in the media.
    • • Fairness and Accuracy in Reporting (FAIR) is one of the longest running media watch groups monitoring media bias and censorship.
    • • Metafilter and similar community sites offer robust discussions of current events.
    • Author and professor Howard Rheingold, who did this wonderful short video with me on 21st century media literacies at Cambridge University in July, cited two additional tools in a series at SFGate :
    • • Twitter Journalism (“Where News and Tweets Converge”) published a series of steps to verify a tweet, including checking the history of past tweets by a person to see what context you might find before retweeting a claim about a news event.
    • • Intel labs’ trippy Dispute Finder Firefox Extension “highlights disputed claims on web pages you browse and shows you evidence for alternative points of view.”
    • • Questioning Video helps you understand the vocabulary of visual deception that can be used to distort TV news.
  • 12. 7. Commit a random act of journalism
    • To really understand what goes into creating a story, try it yourself
  • 13. Thank you for your attention