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Social media



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  • 1. Social Media Made by Anna Abramova
  • 2. Definition
    • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
    • Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
  • 3. 3 components
    • Concept (art, information, or meme).
    • Media (physical, electronic, or verbal).
    • Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).
  • 4. Common forms of social media
    • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
    • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.
    • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
    • Print media, designed to be re-distributed.
  • 5. 7 tips to increase your online media literacy
  • 6. 1. Give your trust to sources that earn it
    • Before you give your atten­tion and retweets to the new­com­ers, ask:
    • Do I know who’s behind this site, or are they hid­ing behind a cloak of anonymity? Use to find out who owns the domain if there’s no author listed.
    • • Has the site been around for a while? Alexa will tell you.
    • • Is there a way for users to leave com­ments on the site or com­mu­ni­cate with the producer?
    • • Does the news source link to mate­ri­als that authen­ti­cate his report?
    • • Does the source have a pres­ence on Twitter?
    • • Are other users link­ing to the site? Check on Technorati for the site’s “link authority.”
  • 7. 2. Get out of your bubble
    • A n informed cit­i­zen needs to check mul­ti­ple sto­ries from mul­ti­ple loca­tions rather than rely on a sin­gle news source
    • A good way to burst your isolation bubble: Broaden your online diet by book­mark­ing over­seas news sites
    • Good choices include , the Guardian , Finland’s Helsingin Sanomat , Israel’s Haaretz , Australia’s or the Australian Broadcasting Company .
  • 8. 3. Suss out Internet hoaxes
    • Sites for v etting Internet rumors include:
    • Snopes
    • Urban Legends
    • HoaxKill
    • Don’t Spread That Hoax!
    • Sophos
    • Vmyths (computer viruses)
  • 9. 4. Use your social network
    • Crowd­source your fact - checking. If you’re on Twit­ter (and chances are you should be), don’t be shy about asking your followers, “Is this true?” instead of just passing along something from an unknown source.
    • A new search engine, Aardvark , has put this for­mula to good use. Enter a query and Aardvark will ping your social network to find the answer to your question.
  • 10. 5. Judge the journalism
    • news network NewsTrust , a small team offers “an information credibility filter, news literacy tools and a civic engagement network.”
    • Community Fairspin , also encourages readers to work together to reveal the bias behind today’s news.
  • 11. 6. Other vetting tools
    • Campaign Desk from Columbia Journalism Review critiques media coverage of politics and policy each weekday , separating spin from substance .
    • • provides ed uca tors and students with a framework for analyzing information and avoiding deception in the media.
    • • , its sister site, run by the Annenberg Public Policy Center, focuses on political bias in the news.
    • • Media Matters for Amer­ica is a nonprofit progressive research and infor­ma­tion cen­ter dedicated to monitoring, analyzing and correcting conservative misinformation in the media.
    • • Fairness and Accuracy in Reporting (FAIR) is one of the longest running media watch groups monitoring media bias and censorship.
    • • Metafilter and similar community sites offer robust discussions of current events.
    • Author and professor Howard Rheingold, who did this wonderful short video with me on 21st century media literacies at Cambridge University in July, cited two additional tools in a series at SFGate :
    • • Twitter Journalism (“Where News and Tweets Converge”) published a series of steps to verify a tweet, including checking the history of past tweets by a person to see what context you might find before retweeting a claim about a news event.
    • • Intel labs’ trippy Dispute Finder Firefox Extension “highlights disputed claims on web pages you browse and shows you evidence for alternative points of view.”
    • • Questioning Video helps you understand the vocabulary of visual deception that can be used to distort TV news.
  • 12. 7. Commit a random act of journalism
    • To really understand what goes into creating a story, try it yourself
  • 13. Thank you for your attention