Social Media For Dollars (In Fitness)

Session #607 $ocial Media For Dollar$ Biray Alsac, MS Saturday, August 7, 2010

Social Media for Dollars??
How do you translate your social media efforts into money when everyone is essentially using the same tools?
How do you differentiate yourself (your business) in a social media world?

What To Expect From Session
Social media is accessible to everyone – for better or worse – and it plays a huge role on business marketing and fitness programming
This session will focus on TWO things:
REFINE : How to improve your current social media strategy (maximize your efforts)
DEFINE : How to move forward in the era of social media (minimize the disconnect between the online culture and the offline experience)
… all in an effort to directly or indirectly drive revenue…

Who Will Benefit from This Session
No hard-and-fast rules of social media, just guidelines and learned experiences.
Social Media Pros: tips will help refine your current efforts
Social Media “Getters”: tips will help structure your business strategy in a social media generation.

1: Go Mobile
Refine strategy to include a mobile-friendly agenda
Develop iPhone/Android apps
Check for mobile compatibility
Mobile-centric digital swag (skins, wallpaper, ringtones, voicemail)
Develop mobile-based fitness programs
Text-messaging / on-the-go fitness workouts

2: Location-based Applications
Use location-specific platforms to increase your efforts in targeting specific markets.
Build-in location-based incentives
GPS-enabled programming and tracking
Nike+, Garmin
MapMyRun, RunKeeper
“ When we hold a GPS-enabled device, our identity isn’t a question of “who, what, where.” It’s a question of “where, what, who.”
– Steven Levy, Wired Magazine (August 2010 issue)

Re-purpose materials into potential product opportunities
Leverage your social media skills into potential jobs
Social Media Director / online community liaison
Pro-blogger / guest blogger
3: Turn Current Efforts into Revenue

4: Stay Transparent, Be Exclusive
Add value to your services by being exclusive
Member-only areas on websites
private blogs, twitter feeds, and social networking sites
There is an expectation on the web that everything is FREE.
But your expertise and time should not always be.

5: Online Training
Explore opportunities in hybrid and online training
Training software (program design software)
Podcasting (audio workouts)
Virtual Reality (SecondLife)

6: Leverage New Networks
Create a presence in niche networks outside of Facebook and LinkedIn.
Health/fitness focused online social networks (team)
Create Your Own social networking site (ning)

Narrow the gap between your online and offline efforts by providing opportunities for both audiences.
Create more ‘live’ events
Live blogging
Live streaming
7: Increase Synchronicity

8: Offer More Continuing Education
Opportunities to present webinars and submit online courses are increasing
ACE is accepting webinars for submissions for CECs
Organizations are calling out for online presenters

9: Out-source Social Media Efforts
Consider hiring an online community director or social media specialist onto your staff to manage online conversations
Invest some money in using the non-free platforms

10: Team Up with to Your Audience
Create opportunities for your clients, members, consumers to get in on the action (“American Idol” approach)
Video competitions (product)
Live polling (polleverywhere.com)

Questions or Comments or Ideas?
For more information about social media marketing as it relates to fitness programming and gym facilities, go to: www.befitwithbiray.com
Email Biray at [email_address] Ping her on Twitter @befitt

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Social Media For Dollars (In Fitness)

by Biray Alsac on Aug 07, 2010

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Social Media For Dollars (In Fitness) — Presentation Transcript