Marketing Your Blog from A to Z

P R E S E N T E D B Y © 2009 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com/world The OC (Anaheim), CA • August 12–16, 2009 SENIOR PARTNER Session 278: Marketing Your Blog in all the Right Places Biray Alsac, MS 8/14/2009

Analytics
Check your blog stats!
Who is reading your blog / blog posts?
What are the number of subscribers?
How long do visitors spend on your blog?
Use (free/paid) tools to track your blog stats
Google Analytics
Feedburner
Technorati
ClickTracks

Blogroll
Include links to complement your blogging efforts
Colleagues
Institutions / Organizations
Products
Streamline your online efforts
Websites
Your other blogs

Carnival
A blog event
A collection of links and/or summaries of different blogs (posts) on a particular topic.

Directories
List your blog address (feed) to blog directories
Paid or Free
Blog Hub
Blog Catalog
Best of the Web
Bloggeries
Top 20 blog directories by Loren Baker ( http://tinyurl.com/2xfxz )

Embed
Embed content from YouTube, Flickr, Slideshare
Encourage others to grab code

Fans
Highlight your blog readers (MyBlogLog, Facebook fan page)
Chat boxes to engage audience

Guest Blogging
Invite guest bloggers to write a blog post.
Write a guest post on another blog
Guest blogging introduces your work to other audiences and highlights different topics (from other experts/bloggers) to your readers.

Host blog on own domain
Use own domain name (point domain name to blog)
Select a recognizable name
Customizable blogware

Interviews
With other bloggers or professionals in your field

Be judicious with your comments
Leave relevant comments on other blogs & forums
Reply to comments on your blog immediately (thank reader for their response)
If posts have ‘0’ comments, consider turning off comment feature until readership increases

Keywords
Tag your posts and headlines with relevant keywords to help increase SEO
Remember to avoid overloading with too many keywords or repeating tags (it could be considered spamming)

Linky-Love
Link in, link out
Thank incoming links
Promote outgoing links
TRACK, TRACK, TRACK
Intelligent links – not a wikipedia

Marketing Material
Brochures
Biz Cards
VoiceMail
Website
Newsletter
Flyers
Front Desk Staff
Press Releases
Email Signatures

Find Your Niche
Avoid repeating content
Provide new perspectives
Find your niche
If you have others in your field posting content similar to yours, rather than repeating information, do review post on their post (and build on it)

Offline Networking
Extend your online connections, offline
Network with other bloggers in your field in-person at conferences and workshops
Build relationships by taking offline presence back online (by subscribing to their blogs and blogging about it.)

Podcast Your Blog
Text-to-Voice Applications
Podcast (NPR example)
List blog in podcasting directories

Quick Buttons
Help readers spread your content
Twitter this, Re-Tweet
Digg/Delicious/Stumble Upon
Join us on Facebook

Rank Before Revenue
No Ads
Ads (Affiliate programs, purchase online real-estate)

Subscription Feeds
Reader (don’t even go to your blog)
Post your subscriber # (# of readers/followers)
FeedBlitz (turns blog posts into emails)

Twitter
Tweet blog posts
Add Twitter to blog (via widget) or as a summary post

Űber Posts
The “pillar” posts (ones you keep coming back to)
These are blog posts that define your topic/niche
Articles rather than posts
Timely, but timeless
Valuable
Instructional
Foundation to your blog

Voice
Human Voice
Be authentic (text, video, audio)

Widgets
Polls
Pictures
Social Media
Fitness Widgets

“ X” (Cross) Post
From YouTube to blog to FB to twitter to text-message to you…

Yearly ‘Y’ (why?)
Revisit your purpose
Why are you blogging?
What has been your ROI in your blogging efforts?

Zemanta
Tags, links, related-articles (as you type)
Re-Blog feature
CC Multi-media (photos)
Affiliates

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Contact
EMAIL: BeFitWithBiray@gmail.com
PHONE: 678-2-BEFITT
TWITTER: @befitt
BLOG: www.BeFitWithBiray.com

Marketing Your Blog from A to Z

by Biray Alsac

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