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It's URLife, Make It A Healthy WWWone

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Health behavior change unfolds through a series of stages, notably articulated in Transtheoretical Model (better known as “Stages of Change”). This lecture illustrates how personal trainers and …

Health behavior change unfolds through a series of stages, notably articulated in Transtheoretical Model (better known as “Stages of Change”). This lecture illustrates how personal trainers and lifestyle coaches can stage-match web-based fitness and online health resources (in the form of wikis, blogs/vlogs, podcasts/vodcasts and online social networking) in order to enhance their services and meet the demands of the internet-savvy clients.

Published in: Technology, Health & Medicine

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  • 1. It’s URL ife, Make It a Healthy WWW one! Developed By: Biray Alsac, MS
  • 2.
    • Technology
    Mobile Web Online Internet Computers Cyber Space What enters your mind when hearing these words?
  • 3.
    • “ The past 25 years in technology has been a ‘ warm-up ’ act. What we’re entering is the main event, and by ‘ main event ’ I mean an era in which technology will truly transform every aspect of business, of government, of society, of life.”
    • Carly Fiorina
    • Ex-CEO Hewitt-Packard
  • 4.  
  • 5.  
  • 6. About 60 million Americans say the internet has played an crucial role in helping them deal with at least one major life decision in the past two years – be it employment, housing, travel, or health.* *www.pewinternet.org
  • 7.
    • About 17 million said the internet has played a crucial role in helping another person
    • with a major illness or medical condition
      • 7 million said the internet has helped in dealing their with own major illness or health condition.*
    *www.pewinternet.org
  • 8. Disease research Diet / nutrition Exercise / fitness Medicines Alternative med./tx Treatments Experimental tx. Docs and hospitals Mental health Health insurance Medicare / Medicaid Sexual health Vaccinations Enviro. health hazards Smoking Substance abuse The information health seekers get online
  • 9. Diet / nutrition Exercise / fitness Medicines Alternative med./tx Treatments Experimental tx. Docs and hospitals Mental health Health insurance Medicare / Medicaid Sexual health Vaccinations Enviro. health hazards Smoking Substance abuse The information health seekers get online Disease research
  • 10. E-Caregivers
    • 36% of e-caregivers said the internet helped them find advice or support from other people.
    • 34% of e-caregivers said the internet helped them find professional or expert services.
    • 58% of e-caregivers said the most important source was something they found on the internet.
  • 11. Psychology behind health behavior change Sociology behind the internet-savvy culture +
  • 12. The People Psychology behind health behavior change
  • 13. Transtheoretical Model*
    • Focuses on the decision-making process of an individual
    • Applies a temporal dimension to behavior change – “stages of change”
    *Behavior change model developed & studied by Prochaska & DiClemente 1979-1980s
  • 14. TTM & Stages of Change Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  • 15. The Internet Culture Sociology behind the internet-savvy culture
  • 16. How has the web evolved?
    • Reading Content  Writing Content
    • Companies  Communities
    • Static Home pages  Dynamic Blogs
    • Wires  Wireless
    • Dialup  Broadband
    • Netscape  Google
    • Owning Information  Sharing information
    • Posting Lectures  Having Conversations
    • Advertising  word of mouth
    • Services sold on web  web services
  • 17. BLOGS SOCIAL BOOKMARKING PHOTO SHARING ONLINE COMMUNITIES AND SOCIAL NETWORKS WIKIS PODCASTS VODCASTS or VLOGS WEB APPLICATIONS
  • 18.  
  • 19. Social Bookmarking A way for internet users to store , classify , share and search Internet bookmarks.
  • 20. TTM & Social Bookmarking Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  • 21. Photo Sharing A way for internet users to store , classify , share , and search digital photos online.
  • 22. TTM & Photo Sharing Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  • 23. Social Networks Online Communities
    • Structure that utilizes professional and/or personal relationships as resources
    • Internet creates a powerful platform, giving individuals significant exposure and greater access to a global audience.
  • 24. TTM & SN/OC Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  • 25. Blogs
    • 8% of internet users are blogging* (12 million people)
    • 39% of people online read someone else’s blog
    • As of December 2007, over 112 million blogs were being tracked online.**
    *www.pewinternet.org ** Technorati.com
  • 26.
    • “ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors.”
            • Biz Stone, Who Let the Blogs Out
    What is a Blog?
  • 27. Blogs
    • Most popular topics for bloggers*:
      • Life experiences (37%)
      • Politics and government (11%)
      • Entertainment (7%)
      • Sports (6%)
      • News (5%)
      • Religion or Spirituality (2%)
    *www.pewinternet.org
  • 28. TTM & Blogs Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  • 29. Podcasts
    • “ Video killed the radio star, podcasts brought him back.”
    • Podcasts are digital broadcasts, syndicated audio (and video) feeds for playback on portable media players and computers
  • 30. TTM & Podcasts Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  • 31. Vodcasts / Vlogs
    • Similar to blogs or podcasts with the additional video component
    • Media can be downloaded, streaming (on demand)
  • 32. TTM & Vodcasts / Vlogs Pre-Contemplate Contemplate Preparation Action Maintain Adoption Consciousness Raising Dramatic Relief Environmental Re-Evaluation Social Liberation Self-Evaluation Commitment Stimulus Control Helpful Relationships Counter-Conditioning Rewards/Reinforce
  • 33. TTM & Decisional Balance CONS PROS Could these tools provide the creative content to easily promote behavior change?
  • 34. TTM & Self-Efficacy/Temptation Will having greater online exposure be enough incentive to avoid relapse into unhealthy behaviors?
  • 35. ? Send thoughts and questions to biray [at] fittmaxx [dot] com