Five Technology "Must-Haves" in Group Exercise

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Similar to the aerobics phenomenon of the 80’s, the coming decade will mark a turning point in group exercise with Interactive Technology playing an important role. Learn how these up-and-coming …

Similar to the aerobics phenomenon of the 80’s, the coming decade will mark a turning point in group exercise with Interactive Technology playing an important role. Learn how these up-and-coming trends will affect your future programming, budget planning, staffing, and marketing. Discover 5 essential technology ’must-haves’ that will guarantee success in the next 10 years.

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  • Photo Credits: http://flickr.com/photos/peanut/44394590/ http://flickr.com/photos/jamski/756608051/in/set-72157600720849265/
  • Photo Credit: http://flickr.com/photos/jillslivingroom/219403687/ http://flickr.com/photos/travelinlibrarian/113353477/ http://flickr.com/photos/midnightglory/2442806945/
  • http://flickr.com/photos/joits/2635924076/
  • http://flickr.com/photos/dr/2048034334/ There needs to be an outlet to capture this energy that we create inside the room.
  • http://flickr.com/photos/dr/2048034334/ There needs to be an outlet to capture this energy that we create inside the room.
  • Photo Credit: http://flickr.com/photos/sevenmorris/91905635/ It is flexible, cheap, downloadable, it can provide a new revenue stream, it is easy to produce.
  • Photo Credit: http://flickr.com/photos/seandreilinger/305519653/
  • Cue to the back of the room  Cue to those on the internet Concern: Then why will people come? Ask the academic institutions – they developed online classes and they have expanded their membership and not haven lost their people on campus. And right, now… they’re not coming to group exercise, anyway?? Different that TV and DVDs because there in interaction. And instructor will see text and conversations transpire as she/he is teaching classes. 
  • Photo Credit: http://flickr.com/photos/villes/2693551009/
  • Photo credit: http://flickr.com/photos/burningmax/3258856380/
  • Photo Credit: http://flickr.com/photos/smohundro/3252605196/
  • Photo credit: http://flickr.com/photos/demibrooke/2550349404/

Transcript

  • 1. Embracing Interactive Technology: Positioning Your Group Exercise Department for Success in the Next Decade Presented By: Fred Hoffman, M.Ed., The Club and Spa Synergy Group Paris, France Biray Alsac, M.S., FITTmaxx Institute, Chandler, AZ, USA March 25 - 28, 2009 Health & Fitness Summit
  • 2. Back to basics: Making group classes accessible and fun for all Decade of Trends: Fitness & Group Ex
  • 3. How cultural change has influenced activities and programs Decade of Trends: Fitness & Group Ex
  • 4. The emergence and growth of Web-based fitness Decade of Trends: Fitness & Group Ex
  • 5. Web becomes user-generated and interactive , instead of information-driven and passive Decade of Trends: Technology
  • 6. Broadband allows for more data exchange, increasing expectations of immediacy 24 / 7 Chat Decade of Trends: Technology
  • 7. Wired-to-Wireless lets people be more mobile and less confined to specific spaces Decade of Trends: Technology
  • 8.
    • Exergaming
      • 2 nd / 3 rd Generation Games – industrial, commercial applications
      • Multi-Player, Multi-modal games
      • More control over the game modules and programming for fitness professionals
      • Diversification in games (fun to fitness)
      • Coordinated Online Gaming tournaments, events and classes
      • Simulated Culture (R-KAIDE TM )
    Technology ‘Must-Haves’ in Group & Recreational Fitness
  • 9.
    • Online Social Networking
      • Engaging (reviving) Group Community
      • Enhancing Group Camaraderie
      • Embracing the Group Culture
        • Feedback / Tracking
        • Sub-Groups (the steppers, the athletes, gamers)
        • 2-way conversations
      • Through existing online networks (Facebook, Gyminee) or by designing your own platform (Ning, web developers)
    Technology ‘Must-Haves’ in Group & Recreational Fitness
  • 10.
    • Online Social Networking
      • Embracing the Group Culture
        • Feedback / Tracking
        • Sub-Groups (the steppers, the athletes, gamers)
        • 2-way conversations
      • Through existing online networks (Facebook, Gyminee) or by designing your own platform (Ning, web developers)
    Technology ‘Must-Haves’ in Group & Recreational Fitness
  • 11.
    • Podcasting
      • New Format in Group Exercise Schedule
      • Recorded Audio Package vs. Pre-Recorded Regular Broadcasts (or a combination of both)
      • Aligning with existing fitness podcasting companies vs. Developing the *new* fitness instructor
        • Training / Audition
        • Tap into a new pool of instructors (Gen X/Y)
    Technology ‘Must-Haves’ in Group & Recreational Fitness
  • 12.
    • Mobile to Mobility
      • Using mobile devices to complement and enhance in-house & online efforts
        • Deliver education and information
        • Facilitate new programming (mobile Games, GPS/Geocaching)
        • Engage Social Community
    Technology ‘Must-Haves’ in Group & Recreational Fitness
  • 13.
    • Live Streaming or Video Broadcast
      • Simulcast Classes
      • Video stream on-demand (archived classes)
      • Supplementary Programming
        • Introductions of instructors
        • Instructional demonstrations
      • Interactive: Live Video and/or Audio Chat
      • Additional Revenue Stream
    Technology ‘Must-Haves’ in Group & Recreational Fitness
  • 14.
    • How tech-savvy is your staff?
      • Survey to determine current knowledge
      • Anticipate technology specific training
    • Job descriptions get a new look (to include computer and web skills)
    • Anticipate Generational ‘expectations’
    • Education and Certification in Exergames
    • Recruit instructors from unexpected places
    Staffing Needs
  • 15.
    • Free first, then upgrade to paid
    • Create a short and long term budget plan because technology can be expensive
    • Quantify to justify budget increases (technology tools will help quantify participation in your program)
    Budgetary Concerns
  • 16.
    • Your current audience: technology challenged or not?
    • Reaching untapped sources: who interactive technology can attract
    • Prepare now for success later by talking to staff and upper management
    Marketing
  • 17.
    • Match the technology to your objectives.
    • Know the culture surrounding a technology.
    • Plan for the technology domino-effect.
    Lock-In Points
  • 18. Any Questions? Fred Hoffman [email_address] Biray Alsac [email_address]