Michael Marlatt | Search Wizards at Microsoft | v-michm@microsoft.com

“ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. - Charles Darwin

2 3 4 1

2 3 4 1

2 3 4 1

2 3 4 1

2 3 4 1

The control of the Internet is actually shifting from our hands to the web.

{ …enter Semantic Web. }

2 3 4 1

The Talent Shift Pre Web Web 1.0 Web 2.0 Craigslist * Image reprinted with permission by

* Image reprinted with permission by

There’s no mystery to unveil.

Nicholas Carr Author of The Big Switch “ Today we’re in the midst of another epochal transformation… What happened to the generation of power a century ago is now happening to the processing of information. Computing is turning into a utility, and once again the economic equations that determine the way we work and live are being rewritten.”

Nicholas Carr Author of The Big Switch “ Today we’re in the midst of another epochal transformation… What happened to the generation of power a century ago is now happening to the processing of information. Computing is turning into a utility, and once again the economic equations that determine the way we work and live are being rewritten.”

2 3 4 1

#5. One device…to any device .

2 3 4 1

Up until this point, we have taken a fairly unfocused approach on how we leverage the web. Let’s bring that into focus…

Up until this point, we have taken

a fairly unfocused approach on

how we leverage the web.

Let’s bring that into focus…

http://www.getdropbox.com

"The global market for Mobile Web 2.0 will be worth $22.4 billion in 2013, up from $5.5 billion currently.“ Juniper Research - 2008

"The global market for Mobile Web 2.0

will be worth $22.4 billion in 2013, up

from $5.5 billion currently.“

Juniper Research - 2008

Source: GSM World - 2008

Source: Cellular Telecommunications & Internet Association (CTIA) 1992 1997 2008 2002 11M 55M 141M

Social Media + Mobile = Ultra Hip!

“… we believe that it is only a matter of time before the human capital management space begins to push into the mobile frontier … we actually project an inflection point in growth 12-18 months from now as HCM applications converge with social networking and Web 2.0 technologies … - Nate Swanson, Partner & Senior Analyst-ThinkPanmure

“… we believe that it is only a matter of time before the human capital management space begins to push into the mobile frontier … we actually project an inflection point in growth 12-18 months from now as HCM applications converge with social networking and Web 2.0 technologies …” - Nate Swanson, Partner & Senior Analyst-ThinkPanmure

Four Examples: Lifestreaming Aggregators Content Creation Apps Social-bookmarking File sharing

Four Examples:

Lifestreaming Aggregators

Content Creation Apps

Social-bookmarking

File sharing

… you have 2,500 + bookmarks. How do you manage, store, sort, & retrieve on demand? … your computer crashes or is stolen? … or, you change employment? … how do you share one, or, many bookmarks? … how do you store competitive intelligence? What if… OR…

Search by tags

RSS (Really Simple Syndication) solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually .

A Feed Reader or News Aggregator allows you to grab the RSS feeds from various sites and display them for you to read and use.

… here are two good places to start.

Daily Dose of News Feeds

Create targeted searches

Search Example 1: . Net Architects on

Search Example 2: Program Mgrs. on

… competitive intel at your fingertips. Favorite RSS Feeds Mobile

Staying current…

… if you’re interested in staying current on the latest industry buzz, gossip, or updates, and RSS is not your “thing”, there’s an alternative ….

Micro-blogging