Social Media as Recruiting Equalizer

social media as a recrui-ng equalizer @jessica_lee @APCOjobs FB/joinAPCO

they’re watching me, so help a sister out and tweet cau=ously about this session. for real.

what inﬂuences my work – i am: an HR gal ﬁrst & foremost‐‐ not super tech savvy‐‐ really unorganized‐‐ an introvert‐‐ cheap‐‐

about my company ‐ global ﬁrm. PR/communica=ons consul=ng. 500+ ees, $115k mill in revenue. HR team of 15. highly compe==ve environment.

nov 2007 apr 2008 feb 2009 july 2009 today mar 2008 june 2008 june 2009 aug 2009

oh the places you’ll with go… social media

the social recrui=ng puzzle. 1 employment branding 2 sourcing candidates 3 building community

inten-onal – @APCOjobs V/joinAPCO

accidental – @jessica_lee FisWul of Talent

also accidental – “thought leadership” “i read your piece in glamour magazine and thought it was so cool to see someone from our industry highlighted, and a recruiter no less… i also saw that you’re recrui=ng for NYC professionals…” “holy cow, you’re not like my HR people. they don’t do any ac=ve recrui=ng or understand my work. i would want to be recruited by someone like you.”

you’re online ‐ so what?

APCO’s source of hire stats ‐ 2008 2009, ytd agencies 14% social media 9% 22% referrals 32% 33% internet 19% 30% college recrui-ng 16% 26%

other “metrics” •  web traffic up by 20% •  cancelled monster contract •  zero 3rd party recrui=ng •  the qualita=ve stuff ‐ –  “i love FisWul of Talent. i feel like i can get into APCO’s HR psyche…” –  “i saw the office pictures…” –  “you social media presence makes me believe you’re a progressive company…” –  community, community, community

i will monitor our facebook account daily. i will not to step on the marke=ng team’s toes. i will be social and actually talk to candidates. i will not not send ‘bot messages out. i will not get mad when people copy me. i will try to get used to being watched. i will…

it’s all about jessica (?)

imita=on is the sincerest form of ﬂahery.

turf wars may happen

welcome to the ﬁshbowl.

“14 minutes into the interview, you realize that it’s just not a sheen you’re seeing on his face – he’s swea=ng. profusely swea=ng… the sweat has even gathered around his shirt collar which almost appears as if it is bleeding with the top half of his collar, the part touching his neck, darker than the rest of his collar because of the sweat dripping oﬀ of his noggin…”

haterade, anyone?

i’m actually not that popular, and that’s OK.

thought leadership maRers – but not among us here.

extra stuﬀ!

4 fundamental social media principles

1. par-cipa-on and conversa-on

2. popularity doesn’t necessarily maher

3. let go of control. inﬂuence or lead.

4. authen=city mahers.

regardless the or social network, four steps

LURK just read stuﬀ ﬁrst…

Are job I’m hiring an intern! START or JOIN boards dying? Which are you Referrals? using? a conversa=on Have you ever heard I need a (interact) of the trainer John Spence? Any good? turnover Someone make I hate calculator! me laugh. It’s been a hard day. monster.com I love my & cancelled I read this really company. Free good ar=cle on my contract employee pizza and beer engagement! every too! Thursday!

DECIDE begin as an organiza-on jump in as an individual

your own brand… (share knowledge)

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Social Media as Recruiting Equalizer

by beeshields on Nov 17, 2009

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Social Media as Recruiting Equalizer — Presentation Transcript