Sales Skills For Recruiters
Presented By:
Craig Silverman
Partner / Vice President
Albin Engineering
craig@aesi.com
408-733-2374
http://www.aesi.com
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Sales & Marketing Skills
The Call & Present
Social Networking
Getting Referrals
Voicemail?
Build Your Brand
Motivation
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Call & Present
Submittal?
Email?
HR?
Write a Script
Sales
Purpose of the Call
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Networking Works
Reap What You Sow
Takes Some Effort
Leverage Your Network
Find Passive Candidates
New Business Development
Get Referrals
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Networking ?’s that Work
Put yourself in my shoes, What advice would
you give?
What has been most effective in building your
business?
Describe how you are different from other
firms in your space?
What trends do you expect to see in the
future?
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Networking: Things to Avoid
Giving too many Details
Bragging
Interrogation
Interrupting
Refusing to Play
Seeking Free Advice
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Get Connected?
Recruit Through Your Network
21M+ Profiles
Easy to Connect
Six Degrees Theory
Import Your Contacts
Powerful Search
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Warm Calls = Referrals
Who Do You Know?
Be Enthusiastic
Say “Thank You”
Work your Network
Schedule Time
Write a Script
Listen
Follow Up
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Great Voice Messages
Listen to Yourself
Speak Clearly
Use Tonality
Set the Hook
Repeat your Name and Number
Expect a Call Back
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Building Your Brand
Differentiate Yourself
Be Real
Use Your Personality
Getting Creative
Know Your Message
Be Memorable!
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

4 Key Customer Perceptions
Differentiate Yourself
Be Relevant
Knowledgeable
Consistency
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Get Motivated
Set Goals
Stay on Track
Walk the Walk – Be Good News!
Leadership & Sharing
Surround Yourself
Put up the Forcefield
Give it All You Got
Celebrate!
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044

Recruiting is Selling
Contact Information:
Craig Silverman
Partner / Vice President
Albin Engineering
craig@aesi.com
408-733-2374
http://www.aesi.com
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044