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Recruitment Advertising: Nine tips for saving money

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    Recruitment Advertising: Nine tips for saving money - Presentation Transcript

    1. Recruitment advertising Nine tips for ’09
    2. Presented by Peter M. Zollman Founding principal AIM Group, publishers of …
    3. Background research Annual survey of recruiters on ad effectiveness
    4. 2008 report
      • Details
      • Conducted on ERE.net …
      • Details
      • Conducted on ERE.net …
      • … by ERE / AIM Group /
      • Classified Intelligence
      • Details
      • Conducted on ERE.net …
      • … by ERE / AIM Group /
      • Classified Intelligence
      • More than 170 participants
      • Details
      • Questions about:
        • media effectiveness
      • Details
      • Questions about:
        • media effectiveness
        • spending patterns
      • Details
      • Questions about:
        • media effectiveness
        • spending patterns
        • budget size
      • Details
      • Questions about:
        • media effectiveness
        • spending patterns
        • budget size
        • company demographics
    12. Plug No. 1 The 2008 / 2009 survey is now under way: http://tinyurl.com/
    13. Plug No. 1 The 2008 / 2009 survey is now under way: http://tinyurl.com/ recruitersurvey
    14. The bottom line Referral is ‘ most effective’ for sourcing candidates
    15. The bottom line Print advertising ‘ least effective’ for sourcing candidates
    16. 2009 prediction … … there probably won’t be much change
    17.  
    18. Spending in 2008 … Spending trends … various media
    19.  
    20.  
    21.  
    22.  
    23.  
    24.  
      • ‘ Alternate’ recruiting methods
      • Recruitment pages on
      • social networking sites
      • ‘ Alternate’ recruiting methods
      • Recruitment pages on
      • social networking sites
      • Blogs
      • ‘ Alternate’ recruiting methods
      • Recruitment pages on
      • social networking sites
      • Blogs
      • Online forums
      • ‘ Alternate’ recruiting methods
      • Recruitment pages on
      • social networking sites
      • Blogs
      • Online forums
      • Billboard advertising
      • ‘ Alternate’ recruiting methods
      • Recruitment pages on
      • social networking sites
      • Blogs
      • Online forums
      • Billboard advertising
      • YouTube.com
      • ‘ Alternate’ recruiting methods
      • … eight even mentioned
      • ‘ virtual worlds’
    31. What’s important
      • Recruiter issues
      • The ‘war for talent’ continues
      • Recruiter issues
      • The ‘war for talent’ continues
      • Some skills still in great demand
      • Recruiter issues
      • The ‘war for talent’ continues
      • Some skills still in great demand
      • … others, slacked off (for now)
      • Recruiter issues
      • The ‘war for talent’ continues
      • Some skills still in great demand
      • … others, slacked off (for now)
      • Cuts include human resources
      • Recruiter issues
      • The ‘war for talent’ continues
      • Some skills still in great demand
      • … others, slacked off (for now)
      • Cuts include human resources
      • … but you’re going to need people!
    37. Something new … A ‘virtual’ show of hands …
    38. How many of you have to ‘ do more with less’?
    39. As I expected … All but three of you!
    40. The ‘nine tips’ If your ad budget has been cut …
    41. The ‘nine tips’ ( … and whose hasn’t?)
    42. The ‘nine tips’ … and if you still need to find good candidates
    43. Tip No. 1 Track your results … on every ad
    44.  
    45.  
    46.  
    47.  
    48. Tip No. 2 Negotiate for better rates
    49.  
    50.  
    51.  
    52.  
    53. Tip No. 3 Use niche sites
    54.  
    55.  
    56.  
    57.  
    58. Tip No. 4 Use local sites
    59.  
    60.  
    61.  
    62.  
    63.  
    64.  
    65.  
    66. Tip No. 4-A Use local niche sites
    67.  
    68.  
    69.  
    70. Tip No. 5 Use free sites
    71.  
    72.  
    73. … but remember they’re not really free!
    74. … and sometimes you get what you pay for
    75. … and sometimes you get what you pay for
    76. Tip No. 6 Try professional and social networks
    77.  
    78.  
    79.  
    80.  
    81. Tip No. 7 Share resumes
    82.  
    83.  
    84. Tip No. 8 Test video … even mobile
      • Three types of
      • recruitment video
      • Branding videos for employers
      • Three types of
      • recruitment video
      • Branding videos for employers
      • Position / ‘job listing’ videos
      • Three types of
      • recruitment video
      • Branding videos for employers
      • Position / ‘job listing’ videos
      • Video resumes
    88.  
      • Sony Ericsson U.S.
      • Before: 10 applicants per day
      • Sony Ericsson U.S.
      • Before: 10 applicants per day
      • After: 30 applicants per day
      • Sony Ericsson U.S.
      • Before: 10 applicants per day
      • After: 30 applicants per day
      • Quality has stayed the same
      • Sony Ericsson U.S.
      • Added videos to e-mail blast
      • Sony Ericsson U.S.
      • Added videos to e-mail blast
      • Sent through CareerBuilder
      • – 4,500 opt-in candidates
      • Sony Ericsson U.S.
      • Added videos to e-mail blast
      • Sent through CareerBuilder
      • – 4,500 opt-in candidates
      • 350 applicants within 48 hours
      • Sony Ericsson U.S.
      • Added videos to e-mail blast
      • Sent through CareerBuilder
      • – 4,500 opt-in candidates
      • 350 applicants within 48 hours
      • 115 ‘worthy of consideration’
    96. Tip No. 9 Use an ad agency
    97.  
    98.  
    99.  
      • Recap
      • Track your results
      • Recap
      • Track your results
      • Negotiate, look for deals
      • Recap
      • Track your results
      • Negotiate, look for deals
      • Use niche sites / local sites
      • Recap
      • Track your results
      • Negotiate, look for deals
      • Use niche sites / local sites
      • Use free sites
      • (but remember the cost)
      • Recap
      • Test prof’l / social networks
      • Recap
      • Test prof’l / social networks
      • Share resumes
      • Recap
      • Test prof’l / social networks
      • Share resumes
      • Test video and mobile
      • Recap
      • Test prof’l / social networks
      • Share resumes
      • Test video and mobile
      • Use a recruitment ad agency
    108. Plug No. 2 The 2008 / 2009 survey is now under way: http://tinyurl.com/ recruitersurvey
    109. About us … is now…
    110. The giveaway… Executive summary of 2009 report
    111. Thanks to … Brendan Todd David … and all of you!
    112. peterz@ aimgroup.com 407-788-2780
    113. Final plug (No. 3) The 2008 / 2009 survey is now under way: http://tinyurl.com/ recruitersurvey

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