Lead Generation Tools
That Get Results
A look at some of the most popular and
productive commercial tools available to the
sourcing and recruiting community.
By
Mark E. Berger, CPC, CIR

Today’s Agenda
Why Use the Tools?
The Big Boards
Resume Generating Tools
Name Generating Tools
Business Networks
Social Networks
Resume Distribution Services

Monster; CareerBuilder; HotJobs; et. al.
On the plus side…
Database Population
Easy to Search
Active Status of Candidates
On the minus side…
Competition Among Recruiters
Competition Among Clients
Active Status of Candidates

Getting Passive Candidates

Random Resume from Search

Resume Generation Tools
Uses an interface to search the open web for
resumes using your input.
Diver (Broadlook Technologies)
ResumeFinder (eGrabber)
Platinum Recruiter (InfoGIST)
TalentHook (TalentHook)

Why Use Them?
Access to tens of millions of web resumes.
Increases productivity by saving hours of
manually searching and reviewing results.
Easy to use interface.
Solid ROI.

Broadlook Diver

eGrabber’s ResumeFinder

Platinum Recruiter by InfoGIST

TalentHook

Name Generation Tools
Uses an interface to search a proprietary
database of names (profiles) resumes using
your input.
SourcePoint (AIRS)
ZoomInfo (ZoomInfo)
SearchExpo (SearchExpo)
SGA Executive Tracker (Sheila Greco)

Why Use Them?
Names are aggregated from lists, scraped
from websites, or generated manually.
Easy to use interface, usually searchable by
industry, title, location, and other filters.
Great ROI if the service has the type of
person you are recruiting.

SourcePoint (AIRS)

ZoomInfo

SearchExpo

SGA Executive Tracker

Business Networks
Use an interface to search for contacts within
a group of business professionals.
LinkedIn
Spoke
At least dozens more.

LinkedIn – cpa audit public in or near 43210

LinkedIn – Results Page

Social Networks
Use an interface to search for contacts within
a group of individuals interested in dating
and socializing. Tip - Turn your pc speakers
off!
MySpace (100mm)
FaceBook (40mm)
Friendster (60mm)

MySpace – technology/internet/web designer/html

MySpace – Results Page

MySpace - Abi
abicushman.blogspot.com
http://maps.google.com/

Resume Distribution
Services
Services that charge the job seeker a fee to distribute
their resume to the recruiting community. Mostly
free to recruiters. Status – Very Active.
ResumeDeliver - www.resumedeliver.com
ResumeBlaster - www.resumeblaster.com
ResumZapper - www.resumezapper.com
ResumeAction - www.resumeaction.com
ResumeAdvance - www.resumeadvance.com
ResumeSpider - www.resumespider.com

ResumeSpider.com – My Settings

My Outlook – 6022 Items

Google – “resume distribution”

In Closing…
Have a plan…create a process.
Investigate ways to make the Internet help
you.
Experiment – try different sites, different
techniques – learn what works best for your
office.
During slower times, use the Internet as a
source of marketing leads.

Please contact me with any post-presentation
questions or comments at:
Mark E. Berger
Swat Recruiting
314-962-7515
mark@swatrecruiting.com
http://www.swatrecruiting.com
Invite me to your LinkedIn network!!!