From “Awful” to “Awesome” Creating a recruitment website that stands out from the crowd

A bit about MultiCare… A not-for-profit organization committed to quality patient care since 1882 Based in Tacoma, WA (South of Seattle) Care provided in 93 locations Approximately 8,500 employees Ranked #8 on the 2008 Verispan list of Top 100 integrated healthcare networks

A not-for-profit organization committed to quality patient care since 1882

Based in Tacoma, WA (South of Seattle)

Care provided in 93 locations

Approximately 8,500 employees

Ranked #8 on the 2008 Verispan list of Top 100 integrated healthcare networks

A bit about me… Workforce planning and talent acquisition leader for MultiCare. Passionate “talent strategist” Worked in Recruitment Advertising before it was “employment branding” Not a “techie” or a web designer

Workforce planning and talent acquisition leader for MultiCare.

Passionate “talent strategist”

Worked in Recruitment Advertising before it was “employment branding”

Not a “techie” or a web designer

My hope for today... Show you how to create a great website without a really big budget. Give you at least 3 ideas or insights you can apply to your own website. Save you time, money and frustration.

Show you how to create a great website without a really big budget.

Give you at least 3 ideas or insights you can apply to your own website.

Save you time, money and frustration.

Where we started Confusing to navigate More bulletin board than website Predictable Static Content

Our new website: www.multicarejobs.org Clear links to employment brand. Answers “Why Work Here?” Link to videos Career Centers : Employees Students New Hires Animated “flip book”. Flexible content box Employees reflect diversity

Career Centers :

Employees

Students

New Hires

Is it worth the effort? Unique Visitors Per Month New site launches August 23, 2007

5 typical healthcare recruiting websites: Watch carefully to see: What do these sites have in common? Which ones stand out? Why would you want to work there?

Watch carefully to see:

What do these sites have in common?

Which ones stand out?

Why would you want to work there?

Typical healthcare recruiting site #1

Typical healthcare recruiting site #2

Typical healthcare recruiting site #3

Typical healthcare recruiting site #4

Typical healthcare recruiting site #5

5 typical healthcare recruiting websites: List two things all five websites have in common. Name at least three of the employers. Choose one of the employers and list at least three good reasons to work there.

List two things all five websites have in common.

Name at least three of the employers.

Choose one of the employers and list at least three good reasons to work there.

Sites I like: Cirque du Soleil Casting Logical links that are easy to find Amazing animation Elegant, clean design Available in multiple languages Draws visitors into the site http://www.cirquedusoleil.com/Cirquedusoleil/en/casting/default.htm

Sites I like: CyberCoders Logical links that are easy to find Clear calls to action Simple, user-friendly design Company’s focus is clear Refer-A-Friend program http://www.cybercoders.com/

Sites I like: View My World.com Appeals to Generation Y by: Talking peer-to-peer Using blogs Inviting interaction http://www.viewmyworld.com/

But what about me? I need HELP with my website! 10 tips to save you: Time Money Frustration

10 tips to save you:

Time

Money

Frustration

Success tip #1 Don’t design the site before you define your objectives and target audience.

Success tip #2 Once your objectives are clear, develop and prioritize a “wish list”. Features & Functions: Jobs link on home page “ Real time” job postings Sort by date “ Send to a friend.” Employee videos Job cart Job search agents

Features & Functions:

Jobs link on home page

“ Real time” job postings

Sort by date

“ Send to a friend.”

Employee videos

Job cart

Job search agents

Success tip #2 Once your objectives are clear, develop and prioritize a “wish list”. Critical. We must have this. Important . We need this, but it’s not worth delaying the new website. Nice to have. We’d like this, but we can live without. Not an option. Out of the question due to technology or $$$ limits.

Critical. We must have this.

Important . We need this, but it’s not worth delaying the new website.

Nice to have. We’d like this, but we can live without.

Not an option. Out of the question due to technology or $$$ limits.

Success tip #3 Remember that “awesome” is in the eye of the beholder. Your Wish List Jobs link on home page “ Real time” job postings Separate student site Easy to update Minimal downtime. Employee videos Candidate’s Wish List Job site is easy to find. Jobs are still open. Content matters to me. Content is current. Content loads quickly. Shows me what it’s like to work there.

Your Wish List

Jobs link on home page

“ Real time” job postings

Separate student site

Easy to update

Minimal downtime.

Employee videos

Candidate’s Wish List

Job site is easy to find.

Jobs are still open.

Content matters to me.

Content is current.

Content loads quickly.

Shows me what it’s like to work there.

Success tip #3 Remember that “awesome” is in the eye of the beholder. What will the candidate: See? Learn? Think? Feel? Do? NOT

What will the candidate:

See?

Learn?

Think?

Feel?

Do?

Success tip #4 Assemble the right team. Do you have right resources to: Manage the project? Design the new website? Write the copy? Build and test the site? Maintain the site once it’s built? Pay for the site?

Do you have right resources to:

Manage the project?

Design the new website?

Write the copy?

Build and test the site?

Maintain the site once it’s built?

Pay for the site?

Success tip #4 Assemble the right team. Our project team: Director of Recruitment (Project Manager) Director of Marketing MultiCare Webmaster and Programmer Recruitment Team members Advertising Agency (JWT) Video Producer (Mark Goodnow) Site Building Company (Site Crafting) ATS Consultant (DeFoe & Associates)

Our project team:

Director of Recruitment (Project Manager)

Director of Marketing

MultiCare Webmaster and Programmer

Recruitment Team members

Advertising Agency (JWT)

Video Producer (Mark Goodnow)

Site Building Company (Site Crafting)

ATS Consultant (DeFoe & Associates)

Success tip #5 Make your site and your jobs easy to find. Targeted sites for external candidates Separate postings for employees Memorable URL: multicarejobs.org Search engine optimization

Success tip #6 Don’t forget about your ATS Your website is a stop along the way (to your ATS), not the destination. Candidates come to your website to learn about job opportunities. Your ATS drives the job posting process. Your job posting process has a huge impact on whether visitors will take the time to apply.

Your website is a stop along the way (to your ATS), not the destination.

Candidates come to your website to learn about job opportunities.

Your ATS drives the job posting process.

Your job posting process has a huge impact on whether visitors will take the time to apply.

Success tip #7 Be willing to disagree with the experts. “ Best practices” aren’t always “best” for you. Your goal is to turn visitors into candidates. Your agency’s goal is to win awards or clients. Budget is an issue. “ Great” would be great...but “good” may be good enough (or all that you can afford.)

“ Best practices” aren’t always “best” for you.

Your goal is to turn visitors into candidates. Your agency’s goal is to win awards or clients.

Budget is an issue.

“ Great” would be great...but “good” may be good enough (or all that you can afford.)

Success tip #8 Test, test and test again.

Success tip #9 Your website is never finished.

Success tip #10 Stay close to your marketing team.

One year after our new site launched: One organization: Two very different looks multicarejobs.org August 2007 multicare.org August 2008

Our new website: Version 2.0 www.multicarejobs.org

Getting the resources you’ll need to build a new site Stop spending $$$ on ads that don’t work. Make the case with web traffic and sourcing data. Show how a better website will reduce other costs. Get in-house experts and decision makers excited. Use outside experts in moderation. Spread the costs over several years. Do some (or much) of the work yourself.

Stop spending $$$ on ads that don’t work.

Make the case with web traffic and sourcing data.

Show how a better website will reduce other costs.

Get in-house experts and decision makers excited.

Use outside experts in moderation.

Spread the costs over several years.

Do some (or much) of the work yourself.

Questions? Kim Giglio, SPHR, CIR Director of Recruitment MultiCare Health System [email_address]

Kim Giglio, SPHR, CIR

Director of Recruitment

MultiCare Health System

[email_address]