Brand or BE Branded
How to Leverage Social Media for Career Success
Presented by J.T. O’Donnell
Please do not reuse or distribute with out
consent form J.T. O'Donnell.

Career Truth #1: Brand or BE Branded!

EvoluDon of Branding
1900’s = Brand Awareness 2000’s = Personal Branding
• Features & Benefits • Strengths Assessment
• Target Audience • Bucket List
• MarkeDng Materials • Career IdenDty Materials
• PR Strategy • PB Strategy

Which One Are You?

And Now?

And Now!?!?!?!

Here’s What You Look Like to THEM!

Leverage & Showcase Your IrresisGble Strengths!

This is a Test…
• Facebook
• LinkedIn
• TwiSer
• Blogging
• TweeDng
• ReTweeDng
• Tweet Feeding

What’s On Your TOP FOLD!? (Let’s Hope NOT This!)

RULE #1: Use Old English
• Personalize requests to connect.
• Spell check and use professional language.

RULE #2: Take It Slow
• Be friendly, not a stalker!
• Show character, not desperaDon.

RULE #3: Be Polite
• Earn invitaDon to ask a quesDon or for help.
• ADD VALUE & COMPLIMENT!

RULE #4: Pick 3 & Do Them Well
• MUST DO: LinkedIn & Facebook
• HOT TREND: TwiSer
• BLOGGING: Alltop.com

RULE #5: Showcase Your Brand (HINT: Specialize!)
• IdenDfy 2‐3 strengths.
• Sound byte your Career Story.

RULE #6: Quality & Consistency = Controlled Chaos
• 20 min/day
• 5 new/5 old

EXAMPLE #1: She’s the BEST Employee I NEVER Met
• Sent LinkedIn request.
• Connected via e‐mail & shared her advice and promoted work.
• Sent in recommendaDon on her behalf.

EXAMPLE #2: RT’d to Success!
• Followed on TwiSer & retweeted regularly.
• Started DM dialog.
• Offered to guest post.

SUMMARY
• Brand or be Branded
• Follow 6 Rules to Success

www.CAREEREALISM.com
Because EVERY Job is Temporary
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