Are You a Gen Y Magnet?

Are You a Gen Y Magnet? 10 Tips for Recruiting & Retaining Gen Y In A Down Economy and Beyond Presented for ERE By Ryan Healy • April 16, 2009 BrazenCareerist.com

Are You a Gen Y Magnet? • Presented by Ryan Healy Who am I?

Recent College Graduate

Former Consultant for IBM

Editor of EmployeeEvolution.com

Founder of BrazenCareerist.com

Agenda

Understand Gen Y

How the recessions changes things

10 tips for recruiting & retaining Gen Y in a down economy

Q&A

Are You a Gen Y Magnet? • Presented by Ryan Healy

59 million 50 million 78 million 76 million Are You a Gen Y Magnet? • Presented by Ryan Healy

meet gen y 78 million strong Class of 2000 a.k.a “the Millenials” Does Gen Y Really Want to Work for You? • Presented by Ryan Healy

what they were saying “ “ “ “ Are You a Gen Y Magnet? • Presented by Ryan Healy

what they’re saying now “ “ “ “ Are You a Gen Y Magnet? • Presented by Ryan Healy

what they are saying now “ “ “ “ “ During depressed economic conditions, the importance of an engaged and productive workforce becomes magnified.” – Aberdeen Group Are You a Gen Y Magnet? • Presented by Ryan Healy

gen y traits Are You a Gen Y Magnet? • Presented by Ryan Healy

It’s Still Critically Important To: Understand Access & Recruit Engage Retain Are You a Gen Y Magnet? • Presented by Ryan Healy

Brand As a Great Place to Work Market your culture Market your people On a local & national Level Example: The Big Four Does Your Organization… #1 Are You a Gen Y Magnet? • Presented by Ryan Healy

Utilize Social Media Participate in the conversation Give Your Brand a Human Voice Cut Costs Example: Coca Cola Does Your Organization… #2 “ In the years ahead, we will see social media evolve into a discipline that companies use throughout their organization — from marketing to technical support to human resources.” – Bob Pearson, Dell Are You a Gen Y Magnet? • Presented by Ryan Healy

Encourage Brand Evangelists Embrace your top performers Distribute clear guidelines Let them create personal brands Example: EMC Does Your Organization… #3 Are You a Gen Y Magnet? • Presented by Ryan Healy

Ignore The Clock Trust your employees Don’t strive for work/life balance Gen Y wants to work hard Example: Best Buy Does Your Organization…. #4 Are You a Gen Y Magnet? • Presented by Ryan Healy

Develop Future Leaders Extensive training Mentor programs (cross mentor) Consistent feedback Example: IBM Does Your Organization… #5 Are You a Gen Y Magnet? • Presented by Ryan Healy

Practice Transparency Be brutally honest Don’t keep people in the dark Practice what you preach Example: Brazen Careerist Does Your Organization… #6 Are You a Gen Y Magnet? • Presented by Ryan Healy

Engage High Potential Talent Identify top talent Encourage relationship building Define what success looks like Example: Zappos Does Your Organization… #7 Are You a Gen Y Magnet? • Presented by Ryan Healy

Offer Customized Career Paths Rotational opportunities Every manager is a career counselor Customized opportunities Example: Deloitte Does Your Organization… #8 Are You a Gen Y Magnet? • Presented by Ryan Healy

Support Important Causes Volunteer opportunities Community outreach Green initiatives Example: Genentech Does Your Organization… #9 Are You a Gen Y Magnet? • Presented by Ryan Healy

Make Work Fun Open office design Encourage collaboration & socializing Team lunches Example: Google Does Your Organization… #10 Photo By: Ten Safe Frogs Are You a Gen Y Magnet? • Presented by Ryan Healy

Make Gen Y Want To Work For You

Understand

Put yourself in their shoes

Learn the new Gen Y technologies

Access & Recruit

Join the online conversation

Brand your culture and people

Give your brand a human voice

Make Gen Y Want To Work For You

Engage

Managers #1 priority is to manage

Connect employees’ work to the bigger picture

Believe it’s about more than the bottom line

Retain

Offer unique career paths

Support important causes

Make work FUN!

Does Gen Y Really Want to Work for You? • Presented by Ryan Healy “ Lots of organizations have used the downturn as an excuse to trim people who weren’t producing. So, if you need cheap bodies, this is your moment. But if you need amazing people, be prepared to work hard to find them” – Seth Godin

Questions? Are You a Gen Y Magnet? • Presented by Ryan Healy