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We all know it.We don’t need to know the details

In order for Cradle to Cradle Certification to succeed it must:Simplify

Empty Nest Eco-Mom

Empty Nest Eco-Mom Sue Smith Age 54 Location: Portland SuburbsBio. Sue is a recent empty nester. Her two kids are graduating college soon and she no longer wants to take care a 3,000 square foot house. She and her husband are looking to downsize and reduce their everything footprint. After seeing an Inconvenient Truth, Sue has devoted herself to thinking about how her choices affect the planet.

Empty Nest Eco-Mom Her husband is the main provider and has the final word on many big financial decisions. As they look for a new place to live and retire to, all he requires is close golfing and maintaining the budget. She wants to focus her green aspirations into this new place.

Empty Nest Eco-Mom Digital life.Sue does most of her communication through her cell phone. She has recently become comfortable with texting, but still prefers to call. Email is how she uses the computer most of the time. She finds that its is complicated but she is able to use its for her limited needs. She uses the computer’s built in software for looking at pictures off of her digital camera but easily looses where they are because of the difficult to master organization process of uploading pictures. Websites she visits: MSN homepage. AOL homepage. National weather forecast. Craigslist(wandering) gardening searches. Skype! Webmd.comItunes

Empty Nest Eco-Mom Top Insights. Communication driven digital lives. Feels uncomfortable posting profiles. Insanely tight social network of likeminded moms.

Communication driven digital lives.

Feels uncomfortable posting profiles.

Insanely tight social network of likeminded moms.

Urban Eco-Couple

Urban Eco-CoupleKevin and BethOaklandAge 31 and 28 Recently Engaged Kevin and Beth are proud eco-conscious urbanites. Kevin is the main breadwinner and is a Smart Grid manager for a PG&E. Beth works for an non profit organization that helps Schools go green. They live together in a nice apartment on the ground floor for easy access to the back yard where they have a small herb garden and compost bin. They are in the process of searching for a small house to start a family.

Urban Eco-CoupleKevin and Beth are the go to green informers in their social networks. It is likely that they have heard of cradle to cradle and understand it. The problem is explaining it feels like a chore, so when they talk about sustainability C2C doesn’t come up.

Urban Eco-CoupleDigital Kevin and Beth are above average digital consumers. They are early adopters of the Iphone and use downloaded apps on a daily basis.

Urban Eco-CoupleThey are “Apple people”, both with Macbook pros. They use Gmail for most of their email, but they also route their work emails through apple’s mail program. They hate spam and mark anything that isn’t to them personally as spam.

Urban Eco-CoupleThey are on Facebook and Linked in but no other social networks. They tried twitter but lost interest quickly. They use RSS feeds to get most of their news. Suscribing to sights like Treehuger.com, Greenoptions.com, Green.org, Worldchanging.com, Good.is They Subscribe to a couple different Podcasts such as TEDtalks, RadioLab, This American Life, ViroPOP, InfoMania, Onion News,

Urban Eco-CoupleThey have high speed Internet and basic cable. They like using netflix but don’t use it that much. They try not to spend too much time in front of what they call “the glowing boxes.” Because they spent their free time cooking meals, they were quick to join the slow food movement, they don’t spend much time watching tv, online or off.

Urban Eco-CoupleTop Insights.Content driven digital lives.Shares things that are easy to share.They are the most reliable source for eco-info from their peers.

Content driven digital lives.

Shares things that are easy to share.

They are the most reliable source for eco-info from their peers.

The Goal:Make C2C as universally adopted as Organic.