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Gametopia 2.0

by Rob Beeson on Dec 20, 2010

744 views

At the request of AKQA, I gave this presentation on game design. ...

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At the request of AKQA, I gave this presentation on game design.

It is an in depth look at what makes an experience fun, and how to design playful experiences.

Thanks for reading.

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Starfox story\nHow to create that\n
\n
\n
Play is essential to new ideas. \nWhy does play exist?\nEvolution of play?\n
\n
\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
But after a year? life time? Hate brushing The point of hygiene is lost\npoked to death by points.\nLazy boy coke points VS Nike vitamin water points Why is this bad game design?\n
\n
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how you feel it is more important than the trivialness the experience\nTravis pastrana\n
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Emotional roller coaster\nFriendship is based in the emotional journey, not time spent together.\n
brain plaque\n
\n
\n
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every one has one! Bounce Around\nnot equal parts Know Your Audience\nbut all are present\nover 5000 gamer types Applicable to the design of any interaction\n
\n
do they get it\n
\n
\n
What is The skill you want to cultivate?\nThe Rules of the Game\nGoal\ntools \nobstacles\n
Positive Feedback Loop\n
flow\nMEE-hye CHEEK-sent-mə-HYE-ee\n
Level design is all about flow.\nlearning the mechanic, then executing it.\n\nMultiplayer matchmaking \n
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Great for triggering the achiever in all of us.\nSocial Recognition\nWhat is left to be experienced\n
Simple Gameplay\nComplex MetaGame\n
Gameplay - Game over screen - checkmate \nNarrative - Plot choice has impacts on the story\nMeta Game- Sights and sounds of achievements\n
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\n
\n
\n
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We know what not to do.\n
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\n
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\n

2 Favorites

ryantwose 8 months ago
angelaw8 1 year ago

Gametopia 2.0 — Presentation Transcript

. 2 n0 i p ea eso t o B e b m o a RG y
There are links to videos hidden throughout this presentation. Happy Seeking.
isEverything.
What is the future of play?
Jesse Schell“every second of your life, you will be playing a game”
Jesse Schell“every second of your life, you will be playing a game” +10!
Jesse Schell“every second of your life, you will be playing a game” +10! +20!
Jesse Schell“every second of your life, you will be playing a game” +10! +20! +20!
Jesse Schell“every second of your life, you will be playing a game” +10! +10! +10! +10! +10! +10! +10! +10! +10! +10! +10! +10! +10! +10! +10! +10 +10! +10! +10! +10! +10! +10! +10! +10! +10! +10! +10! +10!+10! +10! +10!+10! ! +10! +10! +10 +10! +10! +10! +10! +10! +10! +10! +10! +10! ! +10! +10! +10! +10! +10! +10!+10! +10! +10! +10! +10! +1 +10! +10! +10!+10! +20! +10! +10! +1 +10! +10! +20! +10! +10! 0! +10! +10! +10! 0!
Gamepocalypse
Adapted fromihobo’s BrainHex.
Collection is UniversalAchiever
The game doesnt make you Hardcore. ConquerorIts how you play that makes you Hardcore
Socializer Friendship = Common Interest + Emotional Journey
Who are your real friends? 100 75Emotion 50 25 0 Time Spent Real life friends Game life friends
Brains want exercise. Bodies want easy. Mastermind
Danger > Tools = ScarySeeker Danger < Tools = Boring Danger = Tools = Fun
Real Risk = Real RewardVirtual Risk = Real* Reward Daredevil * Realness as deﬁned by the perception in the brain.
Survivor Virtual fear is an outlet for real fear.
An Avatar is not the likeness of the player, but the expression of the player. Jim from The Ofﬁce Erin Homes
Avatar > Character
The Trinity of game design.
The Rules•Skill?•Goal?•Obstacles?•Tools?
Structure Energy
Sustainable Structure Energy
Real World e ss pin apH ME-high CHEEK-sent-me-high
Game World1.Teach2.Test3.Rinse (save point)4.Repeat
NarrativeInteractive StagnantNarrative Narrative
on top of the game.MetaGame is the game
If your friends care, you care.
Obvious Feedback = Fun
Subtle Feedback = Immersive.
How do we avoidthe Gamepocalypse?
CreateGametopia
Extrinsic Rewards Cloud Sharing GamingJessie was Quantitative Design Geo- Tracking Socialright about Networking Transmedia Worlds Speech Recognitionthe path. Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions Nooks & New Crannies Screens New Sensors
Advergaming
We know what not to do.
Life is Experiences not content
When designing any experience, ask yourself...New Sustainable Epic
Thank You
E-mail me: beeson.r@gmail.com See what I am playing on twitter @beesdaddy Get to know me on facebook.com/rob.beesonSee the rest of my digital self on ﬂavors.me/robbeeson

Gametopia 2.0

by Rob Beeson on Dec 20, 2010

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Gametopia 2.0 — Presentation Transcript