These are challenging times for brands, whether they are national brands, international brands or private brands. However those brands thatsurvive global economic challenges will emerge stronger and more dominant within their sector.For any brand to be successful it needs to understand consumers. Companies need to think their way out of difﬁcult trading climates not justbuy their way out with expensive marketing programmes and advertising campaigns. Design is the most cost-effective form of marketingbecause it can entice consumers into stores then persuade and excite them once they are in the shopping environment.P&W has 20 years experience in the creation and development of brands. Working on international brands such as Ajax (Colgate Palmolive)and Piat D’or, UK retailers such as Tesco and M&S and internationally for Fresh & Easy (USA), Emmi (Switzerland) and Seicomart (Japan).Our designs have won over 60 international awards. We have been voted Gramia Agency of the Year 2007 and 2009 by The Grocer magazine.Our relationships with our clients are based on mutual trust, understanding and a determination to maximize the potential of their brands.
The following pages show some of our award winning designs, a glimpse of the Fresh & Easyrange and a selection of recent projects that we hope you will ﬁnd of interest.
ord Whitefo Adrian 9 23 889 )20 77 +44 (0 23 6131 )20 77 +44 (0 d- om and w.c info@p-Pemberton & Whitefoord Ltd Simon PembeEstablished in 1987 rtonEmployees: 20Turnover: 2008-09 £2.3millionWe specialise in the creation and development +44 (0)20 772of brands, retail brands, packaing, identity, +44 (0)20 772 3 8899literature, pos and web design 3 6131 info@p-and-w .comwww.p-and-w.com member