Brand Performance on Social Media Q4 2009

Brand performace on social media Q4 2009

& Oostervink Table of contents Beem marketing

+ Beem & Oostervink marketing Twelpforce Best Buy encourages hundreds of its employees to handle customer service through Twitter.

+ Beem & Oostervink marketing Tag Your Furniture Malmö store manager Gordon Gustavsson opened a Facebook account and posted pictures of IKEA livingrooms. The one that tagged the furniture with his or her name first would get that piece for free.

+ Beem & Oostervink marketing Viral For 50 Cent Philips had its new Cinema 21:9 tv featured in a video clip with rapper 50 Cent, guaranteeing hundreds of thousands of viewers on YouTube.

+ Beem & Oostervink marketing Tweet-A-Poster Starbucks launched a social media contest in which it displayed posters in major cities in the US. People were challenged to be the first to tweet a picture a each poster. The Starbucks Twitter account has around 600.000 followers.

+ Beem & Oostervink marketing Social Feedback Ford selected 100 people out of 4000 applicants to receive a new Ford Fiesta for a period of six months. They would post their honest opinion on YouTube, Twitter, Facebook and Flickr accounts that Ford set up for this purpose. The outcome was generally favorable for Ford after seeing hundreds of videos, photos and updates being posted online.

+ Beem & Oostervink marketing The Streisand Effect NBA player LeBron James and is sponsored by Nike. In a friendly match at a college training camp, he got dunked over by a student. Nike did not want the world to see its star humiliated. It backfired, the video got on YouTube and has been watched over 375.000 times.

+ Beem & Oostervink marketing Get An Ugly Girlfriend Bacardi launched a campaign to promote its Breezer brand to women. The campaign suggested that the best thing to have this summer was an ugly girlfriend. You could find them on Facebook accounts created for the campaign. The online community was not amused and Bacardi withdrew all related content.

+ Beem & Oostervink marketing An Honest Opinion UK based bank First Direct embraces social media by tracking all comments made about its service. It posts all these comments on a special website and analyzes whether they are positive or negative. Until now around 75% is positive.

+ Beem & Oostervink marketing Have A Social Flight Virgin America has a very interactive Facebook account. You can use a check-in manager, search flights and many more advanced online services. Customers can review their flights and check the Virgin loyalty program, Elevate. The page has around 45.000 fans.

+ Beem & Oostervink marketing @DellOutlet Dell uses Twitter as an outlet for its products. The company’s Twitter account has around 1.500.000 followers and offers deals and discounts that cannot be found elsewhere. Sales through this channel have surpassed $3.000.000

Beem & Oostervink marketing Feel free to contact us! www.linkedin.com/in/christiaanbeem www.linkedin.com/in/npoostervink beemoostervink BeemOostervink christiaan@beemoostervink.nl nick@beemoostervink.nl

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Brand Performance on Social Media Q4 2009

by Beem & Oostervink on Dec 09, 2009

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Brand Performance on Social Media Q4 2009 — Presentation Transcript