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is a magic                 number!Beeker NorthamOFFF 2011
@dentsulondon
@beekernortham
Variations on aYear Zero theme.
(Other) Moore’sLaw
(Other) Moore
Information-Doubling (2003)                                                           50,000 years                        ...
(Other) Moore’s Law        information                      time
The seagull effect
Edward Lorenz                Meteorologist,                mathematician, and                pioneer of chaos             ...
The Lorenz attractor, 1963Planetary andstellar atmospheresmay exhibit avariety of quasi-periodic regimesthat are, although...
The seagull effect
Mediapluralism
c.19th   c.20th    c.21st                  interface??
Timeline of communications                                                                                    PCS         ...
Timeline of communications                                              *                                              *  ...
Time is a design material                                                            Film is important                    ...
Themediapocalypse!
“Channels.”
“Channels.”
Search +                   Media +              E-commerceadvertising                advertising
Merchandise              Product                         Invention     Media                                      platform...
Generation M
http://www.johnsphones.com/
http://www.newspaperclub.com/
Uncanny valleys
The uncanny valley      response to robots                           anthropomorphism
The uncanny media     valley                advertising                          response to robots                       ...
Craft andcollaboration
Craft and “the workmanship of risk”.
Collaboration
Nonsense andmagic
Maywa-Denki   and taking nonsense seriously.http://www.youtube.com/watch?v=j4sB3xwU2FU 35.00 - 1.35
Kermit’s rulespacehttp://www.youtube.com/watch?v=IPKng8j9Mnw7.50 - end.
Suica Penguin
Making the world
If there’s anyexcuse at all formaking a record,it’s to do itdifferently, toapproach the workfrom a totallyrecreative point...
Year Zero
Year Zero.
Thanks!
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OFFF 2011: Zero is a magic number!

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Talk from OFFF last week. http://offf.ws/bcn2011/

It was a bit of an experiment (I didn't really realise how much of one until I got there...) in that I didn't want to do straight creds. It's written as variations on a year zero theme, looking at some of the preoccupations behind Dentsu London and its work so far.

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  • Hello. The YouTube video for Kermit's rulespace has since been yanked. Could you describe what it was please, or even better supply another link? Thanks!
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Transcript of "OFFF 2011: Zero is a magic number!"

  1. 1. is a magic number!Beeker NorthamOFFF 2011
  2. 2. @dentsulondon
  3. 3. @beekernortham
  4. 4. Variations on aYear Zero theme.
  5. 5. (Other) Moore’sLaw
  6. 6. (Other) Moore
  7. 7. Information-Doubling (2003) 50,000 years 1,500 years 200 years 10 years 18 months 1/1000 second 2015http://www.youtube.com/watch?v=rvcPVxzhTLQ 56.00 - 58.05
  8. 8. (Other) Moore’s Law information time
  9. 9. The seagull effect
  10. 10. Edward Lorenz Meteorologist, mathematician, and pioneer of chaos theory.
  11. 11. The Lorenz attractor, 1963Planetary andstellar atmospheresmay exhibit avariety of quasi-periodic regimesthat are, althoughfully deterministic,subject to abruptand seeminglyrandom change. Borealkiss http://vimeo.com/19380697
  12. 12. The seagull effect
  13. 13. Mediapluralism
  14. 14. c.19th c.20th c.21st interface??
  15. 15. Timeline of communications PCS RADIO INTERNET MOBILE WWW TELEGRAPHY TELEVISIONALPHABET PRINT ADVERTISING PHOTOGRAPHY FILM COMPUTERS WWW2000BC 0 1500 1600 1700 1800 1900 1950 2000
  16. 16. Timeline of communications * * * * * * * * ** * **2000BC 1000BC 0 1000 2000
  17. 17. Time is a design material Film is important because the things we do are embedded in time and because they have to be unpacked in time, even if they can be described or drawn. MATT JONEShttp://www. ickr.com/photos/blackbeltjones/5706872802/in/photostream
  18. 18. Themediapocalypse!
  19. 19. “Channels.”
  20. 20. “Channels.”
  21. 21. Search + Media + E-commerceadvertising advertising
  22. 22. Merchandise Product Invention Media platform AGENCY INVENTS WITHOUT A CLIENT Software Content platform ServiceOne medium All of media! AGENCY ADVERTISES CLIENT’S PRODUCT Repetition
  23. 23. Generation M
  24. 24. http://www.johnsphones.com/
  25. 25. http://www.newspaperclub.com/
  26. 26. Uncanny valleys
  27. 27. The uncanny valley response to robots anthropomorphism
  28. 28. The uncanny media valley advertising response to robots anthropomorphism culturomorphism [sic].It occurred to me that this must have occurred to me at least partly because of once readingRussell Davies’s thing about direct marketing. So a link to that’s in order...http://russelldavies.typepad.com/planning/2007/11/the-uncanny-val.html
  29. 29. Craft andcollaboration
  30. 30. Craft and “the workmanship of risk”.
  31. 31. Collaboration
  32. 32. Nonsense andmagic
  33. 33. Maywa-Denki and taking nonsense seriously.http://www.youtube.com/watch?v=j4sB3xwU2FU 35.00 - 1.35
  34. 34. Kermit’s rulespacehttp://www.youtube.com/watch?v=IPKng8j9Mnw7.50 - end.
  35. 35. Suica Penguin
  36. 36. Making the world
  37. 37. If there’s anyexcuse at all formaking a record,it’s to do itdifferently, toapproach the workfrom a totallyrecreative point ofview … to performthis particular workas it has neverbeen heard before.And if one can’t dothat, I would say,abandon it, forgetabout it, move on tosomething else.GLENN GOULD 1968
  38. 38. Year Zero
  39. 39. Year Zero.
  40. 40. Thanks!

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