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OFFF 2011: Zero is a magic number!
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OFFF 2011: Zero is a magic number!

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Talk from OFFF last week. http://offf.ws/bcn2011/ …

Talk from OFFF last week. http://offf.ws/bcn2011/

It was a bit of an experiment (I didn't really realise how much of one until I got there...) in that I didn't want to do straight creds. It's written as variations on a year zero theme, looking at some of the preoccupations behind Dentsu London and its work so far.

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  • Hello. The YouTube video for Kermit's rulespace has since been yanked. Could you describe what it was please, or even better supply another link? Thanks!
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  • 1. is a magic number!Beeker NorthamOFFF 2011
  • 2. @dentsulondon
  • 3. @beekernortham
  • 4. Variations on aYear Zero theme.
  • 5. (Other) Moore’sLaw
  • 6. (Other) Moore
  • 7. Information-Doubling (2003) 50,000 years 1,500 years 200 years 10 years 18 months 1/1000 second 2015http://www.youtube.com/watch?v=rvcPVxzhTLQ 56.00 - 58.05
  • 8. (Other) Moore’s Law information time
  • 9. The seagull effect
  • 10. Edward Lorenz Meteorologist, mathematician, and pioneer of chaos theory.
  • 11. The Lorenz attractor, 1963Planetary andstellar atmospheresmay exhibit avariety of quasi-periodic regimesthat are, althoughfully deterministic,subject to abruptand seeminglyrandom change. Borealkiss http://vimeo.com/19380697
  • 12. The seagull effect
  • 13. Mediapluralism
  • 14. c.19th c.20th c.21st interface??
  • 15. Timeline of communications PCS RADIO INTERNET MOBILE WWW TELEGRAPHY TELEVISIONALPHABET PRINT ADVERTISING PHOTOGRAPHY FILM COMPUTERS WWW2000BC 0 1500 1600 1700 1800 1900 1950 2000
  • 16. Timeline of communications * * * * * * * * ** * **2000BC 1000BC 0 1000 2000
  • 17. Time is a design material Film is important because the things we do are embedded in time and because they have to be unpacked in time, even if they can be described or drawn. MATT JONEShttp://www. ickr.com/photos/blackbeltjones/5706872802/in/photostream
  • 18. Themediapocalypse!
  • 19. “Channels.”
  • 20. “Channels.”
  • 21. Search + Media + E-commerceadvertising advertising
  • 22. Merchandise Product Invention Media platform AGENCY INVENTS WITHOUT A CLIENT Software Content platform ServiceOne medium All of media! AGENCY ADVERTISES CLIENT’S PRODUCT Repetition
  • 23. Generation M
  • 24. http://www.johnsphones.com/
  • 25. http://www.newspaperclub.com/
  • 26. Uncanny valleys
  • 27. The uncanny valley response to robots anthropomorphism
  • 28. The uncanny media valley advertising response to robots anthropomorphism culturomorphism [sic].It occurred to me that this must have occurred to me at least partly because of once readingRussell Davies’s thing about direct marketing. So a link to that’s in order...http://russelldavies.typepad.com/planning/2007/11/the-uncanny-val.html
  • 29. Craft andcollaboration
  • 30. Craft and “the workmanship of risk”.
  • 31. Collaboration
  • 32. Nonsense andmagic
  • 33. Maywa-Denki and taking nonsense seriously.http://www.youtube.com/watch?v=j4sB3xwU2FU 35.00 - 1.35
  • 34. Kermit’s rulespacehttp://www.youtube.com/watch?v=IPKng8j9Mnw7.50 - end.
  • 35. Suica Penguin
  • 36. Making the world
  • 37. If there’s anyexcuse at all formaking a record,it’s to do itdifferently, toapproach the workfrom a totallyrecreative point ofview … to performthis particular workas it has neverbeen heard before.And if one can’t dothat, I would say,abandon it, forgetabout it, move on tosomething else.GLENN GOULD 1968
  • 38. Year Zero
  • 39. Year Zero.
  • 40. Thanks!