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Social Media Analytics 101
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Social Media Analytics 101

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Beehive Strategy, Hong Kong Web Analytics Wednesday and Hong Kong Digital Analytics Association are going to host two coming events partnered with Social Media Week. The events are related to the ...

Beehive Strategy, Hong Kong Web Analytics Wednesday and Hong Kong Digital Analytics Association are going to host two coming events partnered with Social Media Week. The events are related to the hottest topics in the market. You may have question like “How to measure my digital spending? What is my ROI? What sort of tracking can be done on social media and website? Social Media Analytics is the answer that you want for your business. We are going to talk deeper and to help you better understand the value of social media. Join us at social media week and we will solve your questions!

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Social Media Analytics 101 Presentation Transcript

  • 1. Social Media Analytics 10113th February 2012Kenneth Kwok – Managing Director
  • 2. @BEEHIVESTRATEGY #SMWHK
  • 3. beehivestrategy.com @beehivestrategyfacebook.com/beehivestrategy @beehivestrategyhongkongwebanalytcs.com @hkwebanalyticsfacebook.com/hkwebanalytics @hkwebanalyticshkdaa.org @hkdaafacebook.com/daa.hkdigitalanalytics.asia @digitalyticsfacebook.com/digital.analytics
  • 4. LISTENING - PASSIVE - HOPE
  • 5. WHAT IS THE VALUE?
  • 6. MEASUREABLEMETRICS
  • 7. MAXIMISE IT!
  • 8. START BY TAGGING IT!
  • 9. DON’T BE LAZY!
  • 10. WHICH CHANNEL IS BETTER?
  • 11. MEASURE THE CONTENT
  • 12. WHAT TIME OF THE DAY?
  • 13. WHERE SHOULD I POST
  • 14. SET GOALS!
  • 15. Facbook Twitter Weiboutm_source=facebook _wall utm_source=twitter utm_source=weiboutm_medium=socialmedia utm_medium=socialmedia utm_medium=socialmediautm_campaign=SMWHK2012 utm_campaign=SMWHK2012 utm_campaign=SMWHK2012utm_content=anyone_going utm_content=anyone_going utm_content=anyone_going