Let's put some mobile into the mix!

Let’s put some mobile into the mix!Image from Flickr

The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smartphone or tablet computer, connected to a wireless network Source: wikipediaImage from Flickr

The shift to mobile web access has been accelerating with the rise since 2007 of larger multitouch smartphones, and of multitouch tablet computers since 2010.Image from Flickr Source: wikipedia

Source: Microsoft Tag Blog

extremely fast adoption and wide use! Image from FlickrMore widespread availability of unlimited data plans hashelped the mobile web to expand at a very fast pace

50%of local searches are being done on a mobile phone Source: Microsoft Tag Blog

2.6 hours per dayis spent by Americans socializing using mobile devices Source: Microsoft Tag Blog

72%of small American businesses indicate they use mobileapps in their business, with roughly four in ten (38%)reporting they could not survive without mobile apps Source: AT&T Survey

So? From where do I start?Image from Flickr

Don’t just copy your website! Do something special!Image from Flickr

Know your audienceImage from Flickr

Adapt to how your customers use handheld devices and your service/ product in their everyday livesImage from Flickr

Give users the toolImage from Flickr to solve a problem!

Create special promotions for mobile usersImage from Flickr

Make it easy to share especially through social mediaImage from Flickr

Utilize user location Image from Flickr

and the big question... Native or Web Application?Image from Flickr

web app :-) Write Once, Run Anywhere (=lower cost) No App approval process needed Uses the same serverside infrastructure as traditional webImage from Flickr applications Source: OpenMobster

web app :-( Not a very good user experience, lacks the native look and feel Does not allow access to all the low level services of the mobile platform that can deliver true innovationImage from Flickr Source: OpenMobster

native app :-) Best user experience with respect to response times and user interaction Accessiblity to low level hardware functions True location aware servicesImage from Flickr Push notiﬁcations support Source: OpenMobster

Native apps allow you to use the force! Image from Flickr

App Store more than 350,000 apps over 10 billion downloadsImage from Flickr

Android Market more than 200,000 apps over 1 billion downloadsImage from Flickr

native app :-( Multiple programming languages and platform APIs No write once, run everywhere (=extra cost) Some platforms require a thorough approval process before installation on an actual deviceImage from Flickr Source: OpenMobster

From news websites to coffee shops to retail brands, more and morecompanies are using mobile apps to extend their businesses, increase brand awareness and expand.Your business can, too! Image from Flickr

Sources Antonis Frigas PhDwikipediamicrosoft tag blogInc magazine Executive Director at beeherdmashableopenmobster.googlecode.com mobile application developmentimages from ﬂickr @afrigas www.beeherd.gr @beeherdgr

http://www.beeherd.gr	32
http://www.bee-herd.co.uk	4
http://us-w1.rockmelt.com	1
http://noahinsider.com	1

Let's put some mobile into the mix!

by beeherd apps on Oct 27, 2011

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Let’s put some mobile into the mix! Presentation Transcript