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Weight Watchers!Landing Page!Optimization!
BeebyClarkMeyler.com | @GoBCM!•  Increase sign-up conversions forthe Weight Watchers online weightloss programs"•  Impleme...
BeebyClarkMeyler.com | @GoBCM!•  Developed multiple iterations oflanding pages in a program of splittesting"•  Designed fle...
BeebyClarkMeyler.com | @GoBCM!•  WeightWatchers.com sawsignificant increases in onlinesignups for their weight lossprograms...
BeebyClarkMeyler.com | @GoBCM!Beeby Clark+Meyler is an award-winning interactive agency focused oninnovation in media. By ...
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Weight Watchers Landing Page Optimization Case Study

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This case study shows how Beeby Clark+Meyler redesigned landing pages to increase weight loss program signups. This best practice implementation alongside split testing resulted in a lower cost per acquisition as well as a significant click through rate increase.

Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media.

We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales.

For more information, contact Stuart Meyler, Principal
smeyler@beebyclarkmeyler.com, 203.653.7950

Visit: BeebyClarkMeyler.com
Follow: @gobcm

Published in: Business, Health & Medicine
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Transcript of "Weight Watchers Landing Page Optimization Case Study"

  1. 1. Weight Watchers!Landing Page!Optimization!
  2. 2. BeebyClarkMeyler.com | @GoBCM!•  Increase sign-up conversions forthe Weight Watchers online weightloss programs"•  Implement best practice landingpage optimization on pages thatwould receive traffic from paidsearch traffic sources"•  Educate the client on the value oftesting so that they could continueefforts in ongoing testing programs"
  3. 3. BeebyClarkMeyler.com | @GoBCM!•  Developed multiple iterations oflanding pages in a program of splittesting"•  Designed flexible layouts within arestrictive CMS"•  Offered multiple offers whilelimiting the number of exit pointsfor the user" Control A B
  4. 4. BeebyClarkMeyler.com | @GoBCM!•  WeightWatchers.com sawsignificant increases in onlinesignups for their weight lossprograms
"•  Cost per acquisition droppedacross all paid campaigns tested
"•  Weight Watchers continues to testcreative regularly"CPA-18%MembershipIncrease22%Click-thruRateIncrease20%
  5. 5. BeebyClarkMeyler.com | @GoBCM!Beeby Clark+Meyler is an award-winning interactive agency focused oninnovation in media. By this we mean the creation of new and more effectivemarketing based on the consumer’s evolving interaction with, andconsumption of, media. "We design highly productive marketing programs that leverage today’s mostengaging digital media technologies to enable more brand engagement,awareness and sales. "For more information, contact Stuart Meyler, Principal"smeyler@beebyclarkmeyler.com, 203.653.7950"!Visit: BeebyClarkMeyler.com!Follow: @gobcm"
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