GE HealthAhead Live
Internal"
BeebyClarkMeyler.com | @GoBCM"•    GE corporate needed an effective communication platform to showcase     & celebrate the...
BeebyClarkMeyler.com | @GoBCM"Engage regional employees in aconversation led by local teamHealthAhead leaders in their reg...
BeebyClarkMeyler.com | @GoBCM"•    Conducted live regional language     Healthcare conversations led by regional     Healt...
BeebyClarkMeyler.com | @GoBCM"•    Over 7,000 global GE employees attended the HealthAhead day     communications event ac...
BeebyClarkMeyler.com | @GoBCM"Beeby Clark+Meyler is an award-winning interactive agency focused oninnovation in media. By ...
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GE Live HealthAhead Case Study

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This case study shows how Beeby Clark+Meyler helped GE create an effective communication platform to showcase & celebrate the global HealthAhead initiative across various regions.

Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media.

We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales.

For more information, contact Stuart Meyler, Principal
smeyler@beebyclarkmeyler.com, 203.653.7950

Visit: BeebyClarkMeyler.com
Follow: @gobcm

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Transcript of "GE Live HealthAhead Case Study"

  1. 1. GE HealthAhead Live
Internal"
  2. 2. BeebyClarkMeyler.com | @GoBCM"•  GE corporate needed an effective communication platform to showcase & celebrate the global HealthAhead initiative across various regions."•  Celebrate GE’s HealthAhead Day and facilitate communication in regional languages between employees in a region on local HealthAhead initiatives."•  The goal: Promote health & wellness among global employee base and share examples of the GE global HealthAhead initiatives around the world."
  3. 3. BeebyClarkMeyler.com | @GoBCM"Engage regional employees in aconversation led by local teamHealthAhead leaders in their regionallanguage "Concept: Design and build a platform tostream regional on demand video atregular intervals across a 24hr periodmoving east to west across a dozencountries spanning half a dozenlanguages. "
  4. 4. BeebyClarkMeyler.com | @GoBCM"•  Conducted live regional language Healthcare conversations led by regional Healthcare leaders."•  Live attendees had the opportunity to join in the conversation and also provide real time feedback on key Healthcare issues being discussed in the region."•  The live communication platform was promoted to global employee base through internal email communication and intranet communications."•  Multiple email reminders were sent to all attendees before and during the day of the event to tune in live."
  5. 5. BeebyClarkMeyler.com | @GoBCM"•  Over 7,000 global GE employees attended the HealthAhead day communications event across multiple global time zones celebrating & showcasing Healthcare initiatives in their regions."•  Engagement Metrics:" •  800+ comments posted by regional attendees in their local language" •  Over 1,000 on demand HealthAhead videos downloaded by GE employees" •  20% attendees engaged in polling on Healthcare initiatives in their region"
  6. 6. BeebyClarkMeyler.com | @GoBCM"Beeby Clark+Meyler is an award-winning interactive agency focused oninnovation in media. By this we mean the creation of new and more effectivemarketing based on the consumer’s evolving interaction with, andconsumption of, media. "We design highly productive marketing programs that leverage today’s mostengaging digital media technologies to enable more brand engagement,awareness and sales. "For more information, contact Stuart Meyler, Principal"smeyler@beebyclarkmeyler.com, 203.653.7950""Visit: BeebyClarkMeyler.com"Follow: @gobcm"
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