Mobile marketing into the mix


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From news websites to coffee shops to retail brands, many companies are using mobile apps to extend their businesses, increase brand awareness and expand. In this presentation you will learn some quick facts about the mobile web and mobile apps and how you can incorporate mobile applications, and new technologies into your business strategy.

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Mobile marketing into the mix

  1. 1. Let’s put some mobile into the mix!Image from Flickr
  2. 2. The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smartphone or tablet computer, connected to a wireless network Source: wikipediaImage from Flickr
  3. 3. The shift to mobile web access has been accelerating with the rise since 2007 of larger multitouch smartphones, and of multitouch tablet computers since 2010.Image from Flickr Source: wikipedia
  4. 4. Source: Microsoft Tag Blog
  5. 5. Source: Microsoft Tag Blog
  6. 6. extremely fast adoption and wide use! Image from FlickrMore widespread availability of unlimited data plans hashelped the mobile web to expand at a very fast pace
  7. 7. 50%of local searches are being done on a mobile phone Source: Microsoft Tag Blog
  8. 8. 2.6 hours per dayis spent by Americans socializing using mobile devices Source: Microsoft Tag Blog
  9. 9. 72%of small American businesses indicate they use mobileapps in their business, with roughly four in ten (38%)reporting they could not survive without mobile apps Source: AT&T Survey
  10. 10. So? From where do I start?Image from Flickr
  11. 11. Don’t just copy your website! Do something special!Image from Flickr
  12. 12. Know your audienceImage from Flickr
  13. 13. Adapt to how your customers use handheld devices and your service/ product in their everyday livesImage from Flickr
  14. 14. Give users the toolImage from Flickr to solve a problem!
  15. 15. Create special promotions for mobile usersImage from Flickr
  16. 16. Make it easy to share especially through social mediaImage from Flickr
  17. 17. Utilize user location Image from Flickr
  18. 18. and the big question... Native or Web Application?Image from Flickr
  19. 19. web app :-) Write Once, Run Anywhere (=lower cost) No App approval process needed Uses the same serverside infrastructure as traditional webImage from Flickr applications Source: OpenMobster
  20. 20. web app :-( Not a very good user experience, lacks the native look and feel Does not allow access to all the low level services of the mobile platform that can deliver true innovationImage from Flickr Source: OpenMobster
  21. 21. native app :-) Best user experience with respect to response times and user interaction Accessiblity to low level hardware functions True location aware servicesImage from Flickr Push notifications support Source: OpenMobster
  22. 22. Native apps allow you to use the force! Image from Flickr
  23. 23. App Store more than 350,000 apps over 10 billion downloadsImage from Flickr
  24. 24. Android Market more than 200,000 apps over 1 billion downloadsImage from Flickr
  25. 25. native app :-( Multiple programming languages and platform APIs No write once, run everywhere (=extra cost) Some platforms require a thorough approval process before installation on an actual deviceImage from Flickr Source: OpenMobster
  26. 26. From news websites to coffee shops to retail brands, more and morecompanies are using mobile apps to extend their businesses, increase brand awareness and expand.Your business can, too! Image from Flickr
  27. 27. Sources Antonis Frigas PhDwikipediamicrosoft tag blogInc magazine Executive Director at mobile application developmentimages from flickr @afrigas @bee_herd