UNT Visual Journalism Overview[1]


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UNT Visual Journalism Overview[1]

  1. 1. Convergence: In Print, On Air, Online Media Convergence & Visual Journalism Presented by: Neil Foote
  2. 2. What We’re Doing Today <ul><li>Who am I: DotCom Poster Child </li></ul><ul><li>Evolution of Convergence </li></ul><ul><li>‘ Disruptive Change’ </li></ul><ul><li>Changing Habits </li></ul><ul><li>What You Need To Know </li></ul><ul><li>The Prototype Multimedia Newsroom </li></ul><ul><li>Your Questions… </li></ul>
  3. 3. Who Am I? A Prototype of Convergence Newspaper Journalist Industry Association Exec Newspaper Advertising Interactive Media Strategist Internet Pioneer Public Relations Print, Online and Broadcast: Combining Journalism & Business Entrepreneur
  4. 4. Back in the day, when… <ul><li>The Internet was the “Information Superhighway” </li></ul><ul><li>Dilbert, the comic strip, was The Gospel </li></ul><ul><li>Innovation first, profits later </li></ul><ul><li>If you build it [a website], they will come </li></ul>
  5. 5. The Old Days (circa 1946)
  6. 6. Evolution of Convergence <ul><li>The ‘Good Ole’ Days (circa 1994) </li></ul><ul><ul><li>“ Protect & Defend Your Market” </li></ul></ul><ul><li>Today </li></ul><ul><li>“ Protect, Defend, Extend – </li></ul><ul><ul><ul><ul><li>Your Market & Your Brand </li></ul></ul></ul></ul>
  7. 7. Evolution of Convergence <ul><li>The Old Days: </li></ul><ul><ul><li>Newspapers, Broadcast, Internet as three distinct media organizations </li></ul></ul><ul><ul><li>Readers, listeners and viewers </li></ul></ul><ul><li>Today </li></ul><ul><ul><li>Newspapers, Broadcast, Internet as a coordinated media company </li></ul></ul><ul><li>Tomorrow </li></ul><ul><ul><li>Newspapers, Broadcast, Internet as converged information companies </li></ul></ul>
  8. 9. Digital Media Evolution <ul><li>Static Web pages </li></ul><ul><li>Animated graphics/flash </li></ul><ul><li>Streaming </li></ul><ul><li>Broadband </li></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>V-Casts </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><ul><li>Craigslist </li></ul></ul>
  9. 10. Media’s Evolution Phase I Phase II Phase III What’s Next???
  10. 11. Breaking News – 21 st Century Style <ul><li>Benazir Bhutto Shooting </li></ul><ul><ul><li>http://www.cnn.com/video/#/video/world/2007/12/30/verjee.bhutto.new.video.cnn?iref=videosearch </li></ul></ul><ul><li>Michael Vick’s confession </li></ul><ul><li>http://www.ajc.com/multimedia/content/multimedia/video/index.html?clip=28314 </li></ul><ul><li>Virginia Tech Shooting </li></ul><ul><ul><li>How did you first hear about it? </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=C_q0D6E6-30 </li></ul></ul><ul><li>Presidential Campaign Announcements </li></ul><ul><ul><li>Sen. Clinton: http://www.youtube.com/watch?v=d0br6s7NkfA </li></ul></ul><ul><ul><li>Sen. Obama: http://www.youtube.com/watch?v=OAdhMLaEWLM </li></ul></ul><ul><li>London – Heathrow Bombing – June ‘07 </li></ul><ul><ul><li>http://www.youtube.com/watch?v=Anim-oglCwc </li></ul></ul><ul><li>Iraq: Hussein’s Hanging </li></ul>
  11. 12. Breaking News – 21 st Century Style <ul><li>The Networks and Newspapers v. User-generated content </li></ul><ul><ul><li>“ Hot/cold type v. Cell Phone video” </li></ul></ul><ul><li>Social Networks </li></ul><ul><li>The ‘You Tube Generation’ </li></ul>
  12. 13. Where Do You Get Your News? <ul><li>The Daily Show </li></ul><ul><li>Conan O’Brien </li></ul><ul><li>MySpace </li></ul><ul><li>Blogs </li></ul><ul><li>You Tube </li></ul><ul><li>AOL’s Uncut Video </li></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>V-Casts </li></ul></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><ul><li>My Friend told me …. Via email, text msg, IM? </li></ul></ul>
  13. 14. <ul><li>&quot;Convergence is dead. There is no more analog. It's just digital. Because of that, content can be anywhere, go anywhere and do anything, and that changes everything.&quot; </li></ul><ul><ul><li>-- Mark Cuban on Convergence MediaWeek, &quot;A Convergence Zone - Cable's Niche Brands Perfect For Multiple Platforms,&quot; April 2006. </li></ul></ul>
  14. 15. The Convergence ‘Life Cycle’ The Retreaters “ It will go away!” The TipToers “ Let’s do just enough without anyone seeing us bleed.” The Head-Firsts “ Let’s throw whatever we can at it. This is the future.”
  15. 16. Disruptive Change <ul><li>‘ Disruptive Innovation’ impacting all forms of media </li></ul><ul><ul><li>Forcing traditional media to ‘adapt’ or ‘die’ – ‘Newspapers Next’ </li></ul></ul>Howard Weaver, VP/News, McClatchy Newspapers: “ You look at the choices that face journalists today. You can give up, you can hunker down and bleed, or you can fight back. Well, I want to fight back.” - Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July 2006.
  16. 17. What’s Going On? <ul><li>Insatiable desire for information: </li></ul><ul><ul><li>Anytime, anywhere on any device </li></ul></ul><ul><li>Lifestyles/schedules </li></ul><ul><ul><li>Time-shifting </li></ul></ul><ul><li>Exponential growth in technology </li></ul><ul><ul><li>Methods of distribution </li></ul></ul><ul><ul><li>Devices </li></ul></ul>
  17. 18. Changing the Definitions <ul><li>‘ Readers/Viewers/Listeners, now ‘Consumers’ </li></ul><ul><li>Newspapers, Magazines, Websites, TV programs, now ‘products’ </li></ul><ul><li>‘ News’ companies to ‘information companies’ </li></ul><ul><li>‘ Ivory Tower’ journalism is replaced by user-generated content rules </li></ul><ul><li>Pressure to generate better ROI from investors </li></ul>
  18. 19. CNN Headline News Financial News Sports Illustrated TimeWarner Magazines People Time Fortune Money RoadRunner (Cable Modem) Cable TV Systems Programming Networks: Online, In Print, On Air Movies Warner Bros New Line Music Warner Music Group TMZ.com
  19. 20. CBS Viacom VH1 Comedy Central Paramount Pictures Networks: Online, In Print, On Air MTV Networks Nickelodeon BET Networks Country Music TV Rhapsody Dreamworks
  20. 21. Types of Convergence <ul><ul><li>Storytelling or presentation: Using digital tools to create new forms of story telling. </li></ul></ul>Print Broadcast Internet
  21. 22. Types of Convergence <ul><ul><li>Storytelling or presentation: Using digital tools to create new forms of story telling. </li></ul></ul><ul><ul><li>Linear v. non-linear stories </li></ul></ul>Print Broadcast Internet
  22. 23. The ‘Visual’ Journalist Reporter Writer Still/Video Photographer Storyteller
  23. 24. Understanding The Roles <ul><li>Reporter </li></ul><ul><li>Writer </li></ul><ul><li>Storyteller </li></ul><ul><li>Still/Video Photographer </li></ul>
  24. 25. The Brave New World: What is it? <ul><li>“ Convergence frightens many people who wonder whether their current skill sets have prepared them for -- or will even be needed in -- that great undiscovered country, the future.” </li></ul><ul><li>- Forrest Carr, news director, WFLA, Tampa, FLA </li></ul>
  25. 26. Today Tampa Tribune WFLA-TV & TBO.com
  26. 28. The ’21 st Century” Journalist Newsroom of the future: A prototype: http://www.newsplex.org/prototype/index.shtml
  27. 29. What is a Visual Journalism? <ul><li>Photos </li></ul><ul><li>Video </li></ul><ul><li>Slide Shows </li></ul><ul><li>Graphics </li></ul><ul><li>Maps </li></ul><ul><li>Text </li></ul>
  28. 30. Case Studies <ul><li>Belo Corporation: Newspapers, Cable, TV, Internet </li></ul><ul><ul><li>20 TV stations, 4 newspapers, 2 regional TV networks, 30 websites </li></ul></ul><ul><ul><li>Publicly traded, 7,100 employees, $1.6bn revenues </li></ul></ul>
  29. 31. Belo Corporation
  30. 32. The challenge: at Belo <ul><li>Gaining acceptance to ‘new media’ </li></ul><ul><li>Traditional v. New </li></ul><ul><ul><li>Print v. Broadcast v. Online </li></ul></ul><ul><li>Integration v. Separate </li></ul><ul><li>Cannibalization </li></ul>
  31. 33. Case Study <ul><li>Radio One/REACH Media Inc. </li></ul><ul><ul><li>Radio, Internet, Cable TV, Satellite Radio, Talk Network </li></ul></ul><ul><ul><li>70 radio stations </li></ul></ul><ul><ul><li>Major website: BlackAmericaWeb.com </li></ul></ul><ul><ul><li>Tom Joyner Morning Show: nation’s #1 urban syndicated morning show </li></ul></ul><ul><ul><li>Publicly traded, $500mm revenues </li></ul></ul>
  32. 34. Radio One/Reach Media The Internet TomJoyner.com Special Events Fantastic Voyage Black Colleges The Tom Joyner Foundation Radio The Tom Joyner Morning Show BlackAmericaWeb.com Leverage the Insights and Power of TJ Reach Live Entertainment The Sky Shows
  33. 35. The challenge: at Radio One REACH <ul><li>Gaining acceptance to ‘new media’ </li></ul><ul><li>Traditional v. New </li></ul><ul><ul><li>Broadcast (radio, TV) v. Online </li></ul></ul><ul><li>Integration v. Separate </li></ul><ul><li>Leverage, extend brand </li></ul><ul><li>Cannibalization </li></ul>
  34. 36. The Opportunity <ul><li>“ We reach many more people than ever before, and have a much larger impact. ....I'm a little concerned that all the cost-cutting might make it difficult in some places, but public-service journalism is good business because people read it.&quot; .” </li></ul><ul><li>Dean Baquet, Washington Bureau Chief, </li></ul><ul><li>The New York Times </li></ul>
  35. 37. The Opportunity - Consumers <ul><li>More forms of communication </li></ul><ul><li>More devices by which to distribute and receive content </li></ul><ul><li>Greater access to information </li></ul><ul><li>Immediacy </li></ul><ul><li>Content generated from everywhere </li></ul><ul><li>Enhanced ability for storytelling </li></ul>
  36. 39. The Opportunity - Media <ul><li>Coordination of all business entities </li></ul><ul><li>Establish methods to respond to competition more quickly </li></ul><ul><li>Consider all forms of media as a way to distribute content and provide opportunities for advertisers </li></ul><ul><li>Offer readers & viewers alternative ways to get content </li></ul><ul><li>Opportunities for new sources of revenue </li></ul>
  37. 40. The Tampa Project <ul><li>Media General: The Tampa Tribune & WFLA-TV </li></ul><ul><ul><li>http://www.mediageneral.com/newscenter/index.htm </li></ul></ul><ul><li>News organizations joined forces to deliver news in print, on air and online </li></ul><ul><li>Spurred creativity for more innovative news gathering </li></ul><ul><li>Increased incremental revenue through integrated sales & marketing efforts </li></ul>
  38. 41. Other examples <ul><li>The Orlando Sentinel </li></ul><ul><ul><li>24-hour local cable news channel has ‘multimedia editors’ </li></ul></ul><ul><li>StarTribune.com </li></ul><ul><ul><li>Hired a TV photographer and producer as multimedia reporters </li></ul></ul><ul><li>The Indianapolis Star & WTHR-TV </li></ul><ul><ul><li>Share a ‘director of news partnerships” </li></ul></ul><ul><li>From the recent past: </li></ul><ul><ul><li>Digital Convergence: CueCat </li></ul></ul>
  39. 42. What You Need to Know <ul><li>Nail down the basics: </li></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Writing </li></ul></ul><ul><ul><li>Editing </li></ul></ul><ul><ul><li>Ethics and media law </li></ul></ul><ul><ul><li>Research techniques </li></ul></ul><ul><ul><li>Specialized knowledge such as business, finance, law, science, health, aging, and the environment. </li></ul></ul><ul><ul><ul><ul><li>Source: “Can Convergence Float?”, by Robert J. Haiman, president emeritus, The Poynter Institute, http://poynteronline.org </li></ul></ul></ul></ul>
  40. 43. What You Need to Know <ul><li>Digital Imaging </li></ul><ul><ul><li>Shooting digital pictures </li></ul></ul><ul><ul><li>Adobe Photoshop </li></ul></ul><ul><li>Audio/Visual Equipment </li></ul><ul><ul><li>DATs, Digital Camcorders, </li></ul></ul><ul><ul><li>Editing audio/video </li></ul></ul><ul><li>Researching on the Web </li></ul><ul><ul><li>Finding credible sources on the web </li></ul></ul>
  41. 44. Useful links <ul><li>Poynter Institute </li></ul><ul><ul><li>http://poynter.org </li></ul></ul><ul><li>Convergence Chaser: Poynter newsletter </li></ul><ul><li>Convergence: The Journal of New Media Technologies </li></ul><ul><ul><li>http://www.luton.ac.uk/Convergence/ </li></ul></ul><ul><li>USC – Digital Commerce Center </li></ul><ul><ul><li>http://www.ec2.edu/final/dccenter/mc/ </li></ul></ul>