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Who Am I? A Prototype of Convergence Newspaper Journalist Industry Association Exec Newspaper Advertising Interactive Media Strategist Internet Pioneer Public Relations Print, Online and Broadcast: Combining Journalism & Business Entrepreneur
"Convergence is dead. There is no more analog. It's just digital. Because of that, content can be anywhere, go anywhere and do anything, and that changes everything."
-- Mark Cuban on Convergence MediaWeek, "A Convergence Zone - Cable's Niche Brands Perfect For Multiple Platforms," April 2006.
The Convergence ‘Life Cycle’ The Retreaters “ It will go away!” The TipToers “ Let’s do just enough without anyone seeing us bleed.” The Head-Firsts “ Let’s throw whatever we can at it. This is the future.”
‘ Disruptive Innovation’ impacting all forms of media
Forcing traditional media to ‘adapt’ or ‘die’ – ‘Newspapers Next’
Howard Weaver, VP/News, McClatchy Newspapers: “ You look at the choices that face journalists today. You can give up, you can hunker down and bleed, or you can fight back. Well, I want to fight back.” - Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July 2006.
Newspapers, Magazines, Websites, TV programs, now ‘products’
‘ News’ companies to ‘information companies’
‘ Ivory Tower’ journalism is replaced by user-generated content rules
Pressure to generate better ROI from investors
CNN Headline News Financial News Sports Illustrated TimeWarner Magazines People Time Fortune Money RoadRunner (Cable Modem) Cable TV Systems Programming Networks: Online, In Print, On Air Movies Warner Bros New Line Music Warner Music Group TMZ.com
CBS Viacom VH1 Comedy Central Paramount Pictures Networks: Online, In Print, On Air MTV Networks Nickelodeon BET Networks Country Music TV Rhapsody Dreamworks
Tom Joyner Morning Show: nation’s #1 urban syndicated morning show
Publicly traded, $500mm revenues
Radio One/Reach Media The Internet TomJoyner.com Special Events Fantastic Voyage Black Colleges The Tom Joyner Foundation Radio The Tom Joyner Morning Show BlackAmericaWeb.com Leverage the Insights and Power of TJ Reach Live Entertainment The Sky Shows
“ We reach many more people than ever before, and have a much larger impact. ....I'm a little concerned that all the cost-cutting might make it difficult in some places, but public-service journalism is good business because people read it." .”