Generating Story Ideas University of North Texas Department of Journalism September 22, 2008
Where Do You Begin? <ul><li>Newspapers </li></ul><ul><li>Web News </li></ul><ul><li>Television News </li></ul><ul><li>Blog...
Story Mapping Source: http://poynter.org/column.asp?id=52&aid=17432
‘ Story Tree’ Source: http://poynter.org/column.asp?id=52&aid=17432
Once You Have An Idea, Now What?   <ul><li>Key questions to ask yourself </li></ul><ul><ul><li>Why is this news? </li></ul...
Civic Sources – ‘Layers’ Private Official * Politicians and institutions in a community.  * City council meetings and publ...
Now What…..   <ul><li>Once I have an idea, what’s next? </li></ul><ul><ul><li>Who are my sources?  </li></ul></ul><ul><ul>...
Now What…..   <ul><ul><li>d) What questions do I need to ask? </li></ul></ul><ul><ul><ul><li>Assess for each source: You m...
Creating a ‘Budget Line’ <ul><li>‘ Selling your story’ </li></ul><ul><li>Capturing the ‘so what’/’who cares’ </li></ul><ul...
The Inverted Pyramid The Lead  Backing Up the Lead The Nut Graph – ‘So What Graph?’  Lead Quote Impact
 
Upcoming SlideShare
Loading in...5
×

Publicaffairs Generatingideas Sept2008

351

Published on

Generating Story Ideas

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
351
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Publicaffairs Generatingideas Sept2008

  1. 1. Generating Story Ideas University of North Texas Department of Journalism September 22, 2008
  2. 2. Where Do You Begin? <ul><li>Newspapers </li></ul><ul><li>Web News </li></ul><ul><li>Television News </li></ul><ul><li>Blogs </li></ul><ul><li>Press Releases </li></ul><ul><li>FaceBook, MySpace </li></ul><ul><li>Comments/Feedback/ </li></ul><ul><li>Letters to the Editor </li></ul><ul><li>Observation </li></ul><ul><li>Sources </li></ul><ul><li>Events’ Calendar </li></ul><ul><li>Anniversaries of local, regional, national events </li></ul><ul><li>Brainstorming </li></ul><ul><li>Story Mapping </li></ul><ul><li>“ Story Tree” </li></ul><ul><li>Scenarios – ‘What if?’ </li></ul>
  3. 3. Story Mapping Source: http://poynter.org/column.asp?id=52&aid=17432
  4. 4. ‘ Story Tree’ Source: http://poynter.org/column.asp?id=52&aid=17432
  5. 5. Once You Have An Idea, Now What? <ul><li>Key questions to ask yourself </li></ul><ul><ul><li>Why is this news? </li></ul></ul><ul><ul><ul><li>i) Timeliness? Trend? Celebrity? Human Interest? </li></ul></ul></ul><ul><ul><li>What’s the ‘so what’? </li></ul></ul><ul><ul><li>Who wants to read the story? </li></ul></ul><ul><ul><li>Why is it important? </li></ul></ul><ul><ul><li>Can I localize it? </li></ul></ul><ul><ul><li>Can I make it into a regional? National story? </li></ul></ul>
  6. 6. Civic Sources – ‘Layers’ Private Official * Politicians and institutions in a community. * City council meetings and public hearings. Quasi-official Citizen associations, local municipal leagues, advocacy groups and other groups. Incidental Where people interact informally on sidewalks, at the market, in backyards. “ Bumping into” someone you know Third Places Where people gather to talk and do things together. Churches and synagogues, community socials, barber shops, diners, child care centers. Private At home Source: Pew Center for Civic Journalism - Framework 1: Seeing the Layers of Civic Life - http://www.pewcenter.org/doingcj/pubs/tcl/framework1.html
  7. 7. Now What….. <ul><li>Once I have an idea, what’s next? </li></ul><ul><ul><li>Who are my sources? </li></ul></ul><ul><ul><li>Where do I find them? </li></ul></ul><ul><ul><li>How much research do I have to do to better understand the background of the story, the person I’m going to interview? </li></ul></ul><ul><ul><ul><li>Newspaper/magazine articles/archives </li></ul></ul></ul><ul><ul><ul><li>Documents – reports, public filings </li></ul></ul></ul><ul><ul><ul><li>Other individuals </li></ul></ul></ul>
  8. 8. Now What….. <ul><ul><li>d) What questions do I need to ask? </li></ul></ul><ul><ul><ul><li>Assess for each source: You may need sets of questions for each source, depending on the story </li></ul></ul></ul><ul><ul><ul><li>Constantly remind yourself: “What’s this story about? What’s the ‘so what’”? </li></ul></ul></ul><ul><ul><li>Evaluate what graphic/interactive elements you need to bring the story alive </li></ul></ul><ul><ul><ul><li>Photos </li></ul></ul></ul><ul><ul><ul><li>Charts </li></ul></ul></ul><ul><ul><ul><li>Maps </li></ul></ul></ul><ul><ul><ul><li>Audio and/or video </li></ul></ul></ul>
  9. 9. Creating a ‘Budget Line’ <ul><li>‘ Selling your story’ </li></ul><ul><li>Capturing the ‘so what’/’who cares’ </li></ul><ul><li>Very short, clear and accurate </li></ul><ul><li>Helps editors understand what stories are available from all reporters </li></ul>
  10. 10. The Inverted Pyramid The Lead Backing Up the Lead The Nut Graph – ‘So What Graph?’ Lead Quote Impact
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×