Online Journalism – Class Notes Sept23&25 2008

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Online Journalism - Class Notes - Engaging Readers, "We Media" and News Website types

Online Journalism - Class Notes - Engaging Readers, "We Media" and News Website types

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  • 1. Online Journalism – JOUR 3340 Class Notes – Engaging Readers September 23 & 25, 2008 Prof. Foote
  • 2. Today’s Agenda
    • HomeWork - Due Sept. 30
    • Pick a day. Look at a local TV newscast and local newspaper, then look at their respective websites for that same day.
      • Do a 300- 500 word analysis on whether how the TV/Print versions differed – if at all – from the web versions? What elements existed on air or in print? What elements did the media organization include online? Based on our discussion today of the types of news websites, how would you describe these respective media organizations.
  • 3. Today’s Agenda
    • What’s News
    • Your Analysis
    • What Are Media Doing to Capture Readers Online & Offline
  • 4. What’s Good? What Works?
    • CNN.com
    • WashingtonPost.com
    • Politico.com
    • National Journal – The Money Tracker
  • 5. The Early Days – News Websites
    • The Evolution
      • Mainly straight text, no graphics
      • Bulletin boards (BBS), forums ruled
      • Minimal investment
        • Late 70s/early 80s: VideoText
          • Miami Herald: Viewtron
          • Belo: BISON – Belo Information Systems On-line
          • Progidy: Cowboys Content
        • Knight Ridder, Tribune: $30 million
      • Regurgitation: What was in print showed up online
      • No staffs – Gungho geeks who become mavericks of their time
  • 6.
    • Dedicated keyboard/terminal that could only be used for the videotext service. This equipment cost $600 to $900; later, as personal computing caught on,Viewtron would try to sell its services via IBM, Apple, or Commodore PCs.
    • A television set to display the color images, which took time to load or paint
    • A monthly subscription fee of $12 (the first month was free)
    • A phone line to send information back to a central computer, for which the consumer initially paid $1 an hour
    Source: Poynter.org: “Before there was the Internet, There was Viewtron”, by Howard Finberg, http://www.poynter.org/content/content_view.asp?id=52769 The Miami Herald, then owned by Knight-Ridder, invested $17mm in 1984
  • 7. http://iml.jou.ufl.edu/carlson/history/ScreenShots/Fred_the_computer.jpg 1993: September 2: Middlesex (Mass.) News launches first Internet gopher-based online newspaper .
  • 8. January 1994: Salt Lake Tribune opens a BBS called Utah Online. http://iml.jou.ufl.edu/carlson/history/ScreenShots/utah_online.jpg
  • 9. Who and What is Competing for Traditional Media’s Audience? Local Newspaper/ TV Station Weeklies Magazines Local Websites Cable ISPs Direct Mail Bill Boards TV Yellow Pages Radio TelCos Software Cos. Time Work Family Videos Movies Housework
  • 10.  
  • 11.  
  • 12. The Interactive Audience
    • Shorter lines of communication between journalists and audience
    • Traditional Media:
      • Readers v. Non-readers
      • Readers an ‘amorphous mass’
      • Defined audience – by geography
        • Circulation, ‘signal’
  • 13. The Interactive Audience
    • Now:
      • Individual, personalized, direct
      • Email addresses for reporters
      • Tracking readers: Story by story
    Top Down Editors to Readers Readers in Control Audience Participation
  • 14. Interactive tools
    • Web polls
    • Discussion forums
    • Blogs
    • Personalization
      • Yahoo, Google
  • 15.  
  • 16. Participatory journalism - “We Media” http://www.hypergene.net/wemedia/weblog.php?id=P36
  • 17.  
  • 18.  
  • 19. Types of News Websites
    • Shovelware
      • What you read in the daily newspaper or see on TV is what you see on the website
        • Costs
        • Staffing
        • Lack of technology/content management system
        • Strategic decision
      • All stories written in traditional inverted pyramid style
      • What are the pros & cons?
  • 20. Types of News Websites
    • Periodic Updating
      • Mainly shovelware with some exceptions
      • Breaking News
      • Sports stories/scores
      • Some dedicated staff assigned
  • 21. Types of News Websites
    • Continuous Updating
      • Combination of shovelware and original packages
      • Wire-service (AP, Reuters) operation mentality
      • Sports stories/scores
      • Special ‘web-only’ reports
      • Extensive interactive features, graphics, including audio and video
      • Full-time dedicated staff
  • 22. Corporate Structure
    • Specific newspaper brands tied to the home town
      • Dallasnews.com
      • Washingtonpost.com
      • Nytimes.com
    • Umbrella sites
      • Newhouse News’ Regional Approach
        • AlabamaLive.com
        • NJ.com
        • ClevelandLive.com
    • Which approach is better? Does it matter?
  • 23.