Your SlideShare is downloading. ×
Online Journalism – Class Notes Feb5 2008
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Online Journalism – Class Notes Feb5 2008

1,216
views

Published on

Engaging readers and the evolution of 'we media'

Engaging readers and the evolution of 'we media'

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,216
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Online Journalism – JOUR 3340 Class Notes – Engaging Readers Feb. 5, 2008 Prof. Foote
  • 2. Today’s Agenda
    • Super Tuesday – Engaging Readers
    • What Are Media Doing to Capture Readers Online & Offline
  • 3. What’s Good? What Works?
    • CNN.com
    • WashingtonPost.com
    • Politico.com
    • National Journal – The Money Tracker
  • 4. The Early Days – News Websites
    • The Evolution
      • Mainly straight text, no graphics
      • Bulletin boards (BBS), forums ruled
      • Minimal investment
        • Late 70s/early 80s: VideoText
          • Miami Herald: Viewtron
          • Belo: BISON – Belo Information Systems On-line
          • Progidy: Cowboys Content
        • Knight Ridder, Tribune: $30 million
      • Regurgitation: What was in print showed up online
      • No staffs – Gungho geeks who become mavericks of their time
  • 5.
    • Dedicated keyboard/terminal that could only be used for the videotext service. This equipment cost $600 to $900; later, as personal computing caught on,Viewtron would try to sell its services via IBM, Apple, or Commodore PCs.
    • A television set to display the color images, which took time to load or paint
    • A monthly subscription fee of $12 (the first month was free)
    • A phone line to send information back to a central computer, for which the consumer initially paid $1 an hour
    Source: Poynter.org: “Before there was the Internet, There was Viewtron”, by Howard Finberg, http://www.poynter.org/content/content_view.asp?id=52769 The Miami Herald, then owned by Knight-Ridder, invested $17mm in 1984
  • 6. http://iml.jou.ufl.edu/carlson/history/ScreenShots/Fred_the_computer.jpg 1993: September 2: Middlesex (Mass.) News launches first Internet gopher-based online newspaper .
  • 7. January 1994: Salt Lake Tribune opens a BBS called Utah Online. http://iml.jou.ufl.edu/carlson/history/ScreenShots/utah_online.jpg
  • 8. Who and What is Competing for Traditional Media’s Audience? Local Newspaper/ TV Station Weeklies Magazines Local Websites Cable ISPs Direct Mail Bill Boards TV Yellow Pages Radio TelCos Software Cos. Time Work Family Videos Movies Housework
  • 9.  
  • 10.  
  • 11. The Interactive Audience
    • Shorter lines of communication between journalists and audience
    • Traditional Media:
      • Readers v. Non-readers
      • Readers an ‘amorphous mass’
      • Defined audience – by geography
        • Circulation, ‘signal’
  • 12. The Interactive Audience
    • Now:
      • Individual, personalized, direct
      • Email addresses for reporters
      • Tracking readers: Story by story
    Top Down Editors to Readers Readers in Control Audience Participation
  • 13. Interactive tools
    • Web polls
    • Discussion forums
    • Blogs
    • Personalization
      • Yahoo, Google
  • 14.  
  • 15. Participatory journalism - “We Media” http://www.hypergene.net/wemedia/weblog.php?id=P36
  • 16.  
  • 17.  
  • 18. Types of News Websites
    • Shovelware
      • What you read in the daily newspaper or see on TV is what you see on the website
        • Costs
        • Staffing
        • Lack of technology/content management system
        • Strategic decision
      • All stories written in traditional inverted pyramid style
      • What are the pros & cons?
  • 19. Types of News Websites
    • Periodic Updating
      • Mainly shovelware with some exceptions
      • Breaking News
      • Sports stories/scores
      • Some dedicated staff assigned
  • 20. Types of News Websites
    • Continuous Updating
      • Combination of shovelware and original packages
      • Wire-service (AP, Reuters) operation mentality
      • Sports stories/scores
      • Special ‘web-only’ reports
      • Extensive interactive features, graphics, including audio and video
      • Full-time dedicated staff
  • 21. Corporate Structure
    • Specific newspaper brands tied to the home town
      • Dallasnews.com
      • Washingtonpost.com
      • Nytimes.com
    • Umbrella sites
      • Newhouse News’ Regional Approach
        • AlabamaLive.com
        • NJ.com
        • ClevelandLive.com
    • Which approach is better? Does it matter?
  • 22.  

×