Management, Ethics & Business of Journalism Overview Course Overview Jan28 2009

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Course Overview and first class lecture

Course Overview and first class lecture

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  • 1. Management, Ethics & The Business of Journalism JOUR 4510/5280 Course Overview January 28, 2009
  • 2. Ground Rules
    • Take notes
    • Be alert
    • Speak up!!!!
    • Do your homework
    • Stop me when I ramble
    • Respect each other
    • Listen and learn
  • 3. Who Am I? A Prototype of Convergence Newspaper Journalist Industry Association Exec Newspaper Advertising Interactive Media Strategist Internet Pioneer Public Relations Print, Online and Broadcast: Combining Journalism & Business Entrepreneur
  • 4. Management & Ethics
    • Describe the most important issues facing newspaper managers.
    • Understand how newspaper managers make decisions.
    • Understand the principles of effective leadership.
    • Understand the principles of an effective news organization.
    • Understand the relationship between business and editorial decisions.
    • Understand the philosophical perspectives for making ethical decisions.
    • Apply the Point-of-Decision Pyramid model to ethical dilemmas.
    • Analyze the operations of newspapers from a business standpoint.
  • 5. CNN Headline News Financial News Sports Illustrated TimeWarner Magazines People Time Fortune Money Essence RoadRunner (Cable Modem) Cable TV Systems Programming Networks: Online, In Print, On Air Movies Warner Bros New Line Music Warner Music Group
  • 6. Traditional Media Internet Time Shifting Mobility Immediacy Changing Demos Ad Delivery Distribution Reporting Methods
  • 7. CBS Viacom VH1 Comedy Central Paramount Pictures Networks: Online, In Print, On Air MTV Networks Nickelodeon BET Networks Country Music TV Rhapsody Dreamworks
  • 8. Evolving Media Companies
    • Traditional
      • Newspapers
      • Radio
      • Television
      • Cable
      • Satellite
    • Non-Traditional
      • Telephone
      • Mobile
  • 9. Disruptive Change Dean Baquet, A.M.E., New York Times: “ "I think that the whole debate about the decline of newspapers has become a financial debate . About market share. About fear of profit margin decline. What's missing is readership, audience, public service. We reach many more people than ever before, and have a much larger impact . ....I'm a little concerned that all the cost-cutting might make it difficult in some places, but public-service journalism is good business because people read it." .” - Source: Interview with Karen Brown, Dean, Poynter Institute,
  • 10. Disruptive Change
    • ‘ Disruptive Innovation’ impacting all forms of media
      • Forcing traditional media to ‘adapt’ or ‘die’ – ‘Newspapers Next’
    Howard Weaver, VP/News, McClatchy Newspapers: “ You look at the choices that face journalists today. You can give up, you can hunker down and bleed, or you can fight back. Well, I want to fight back.” - Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July 2006.
  • 11. Course Approach
    • Lecture, Discussion, Presentation
    • Case Study
      • From text books
      • From my experience
    • Field Study
      • Talk to ‘real’ people in local media
  • 12. Your role
    • Participate
    • Present
    • Propose
    • Analyze
    • Critique
    • Recommend
  • 13. Class meetings
    • Downtown / UNT
    • Speakers
    • Field work
    • Some logistics
    • Teams