Who Am I? A Prototype of Convergence Newspaper Journalist Industry Association Exec Newspaper Advertising Interactive Media Strategist Internet Pioneer Public Relations Print, Online and Broadcast: Combining Journalism & Business Entrepreneur
Describe the most important issues facing newspaper managers.
Understand how newspaper managers make decisions.
Understand the principles of effective leadership.
Understand the principles of an effective news organization.
Understand the relationship between business and editorial decisions.
Understand the philosophical perspectives for making ethical decisions.
Apply the Point-of-Decision Pyramid model to ethical dilemmas.
Analyze the operations of newspapers from a business standpoint.
CNN Headline News Financial News Sports Illustrated TimeWarner Magazines People Time Fortune Money Essence RoadRunner (Cable Modem) Cable TV Systems Programming Networks: Online, In Print, On Air Movies Warner Bros New Line Music Warner Music Group TMZ.com BlackVoices.com
Traditional Media Internet Time Shifting Mobility Immediacy Changing Demos Ad Delivery Distribution Reporting Methods
CBS Viacom VH1 Comedy Central Paramount Pictures Networks: Online, In Print, On Air MTV Networks Nickelodeon BET Networks Country Music TV Rhapsody Dreamworks
Disruptive Change Dean Baquet, A.M.E., New York Times: “ "I think that the whole debate about the decline of newspapers has become a financial debate . About market share. About fear of profit margin decline. What's missing is readership, audience, public service. We reach many more people than ever before, and have a much larger impact . ....I'm a little concerned that all the cost-cutting might make it difficult in some places, but public-service journalism is good business because people read it." .” - Source: Interview with Karen Brown, Dean, Poynter Institute, Poynter.org
‘ Disruptive Innovation’ impacting all forms of media
Forcing traditional media to ‘adapt’ or ‘die’ – ‘Newspapers Next’
Howard Weaver, VP/News, McClatchy Newspapers: “ You look at the choices that face journalists today. You can give up, you can hunker down and bleed, or you can fight back. Well, I want to fight back.” - Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July 2006.