Jour 3340   March 9 2010   Convergence
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Jour 3340 March 9 2010 Convergence

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Understanding the 5 I's and how news websites are using various tools to tell multimedia stories.

Understanding the 5 I's and how news websites are using various tools to tell multimedia stories.

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Jour 3340 March 9 2010 Convergence Presentation Transcript

  • 1. University of North Texas
    Department of Journalism
    Online Journalism 3340
    March 9, 2010
    Types of Convergence
  • 2. Digital Storytelling Tools
    Shovelware out, Within Media In
    It’s no place for lazy journalists
    Dig deeper, report more, drive to find more sources, quicker
    Need to be more accurate and more thorough
    Search, research and verify
  • 3. Integration
    “Among-media”
    Shovelware
    Reproducing newspaper story as-is into newspaper
    Posting video from newscast onto the web
    “I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.”
    Jim Riley, Director of Operations, of TBO.com
    http://www.ojr.org/ojr/workplace/1017858030.php
  • 4. Integration
    “Within-media”
    Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera
    Long form narrative meets digital story telling
    Fully integrated into the story assignment process
    Ability for more in-depth coverage
    Better interviews
    Greater consciousness of photos
    Selected use of video
    Fairness & accuracy still reign
  • 5.
  • 6. The Interactive Audience
    Now:
    Individual, personalized, direct
    Email addresses for reporters
    Tracking readers: Story by story
    Top Down
    Editors to
    Readers
    Readers in
    Control
    Audience
    Participation
  • 7. Participatory journalism - “We Media”
    http://www.hypergene.net/wemedia/weblog.php?id=P36
  • 8.
  • 9. Importance of Interaction & Involvement
    Two key factors
    Shift in flow of mass communications from one-way to multi-directional flow.
    Impacting how news is defined, the way it’s presented and how journalists do their jobs
    What people learn from the news
    • User-controlled, user-driven content enhance learning
    • 10. Readers making mental connections to stories
    • 11. “Participating” in the news
  • What Makes Web Stories Work
    Ask yourself:
    Can reader easily scan content?
    What are the elements of this story that can use multimedia?
    How can this story engage readers? Can they interact?
  • 12. Traditional v. Digital Storytelling
    Digital Media
    Immediacy
    ‘Non-linear’ presentations
    Richness in words, pictures and sounds
    Shorter ‘segments’
    Traditional
    Focus on text
    Photos
    Periodic updating
    One-dimensional
    Long-form narrative
  • 13. The Five ‘I’s
    Interactivity
    Involvement
    Immediacy
    Integration
    In-depth
  • 14. Interaction & Involvement
    Traditional
    One-way flow
    Inform, educate and entertain
    Editor/Reporter/
    Producer driven
    The ‘old’ wire services
    Digital Media
    Multidirectional
    Inform, educate, entertain & ENGAGE
    Editor, reporter, producer & reader/view
    Online, TV news
  • 15. Interaction/Involvement Continuum
    The greater the interaction and involvement, the higher the learning
    Low
    High
    Text
    Online
    Discussion Lurker
    Online
    Discussions
    Interactive:
    • Timeline
    • 16. fact box
    • 17. Slideshow
    • 18. map
    Interactive
    Game
    Quiz
    Reporter
    Email
    Static Graphic:
    Photo
    Text Box
    Link
    Interactive
    Flash
    Content
  • 19. Strategic Interactivity
    The Washington Post – Rob Curley
    Loudoun County Extra
    http://loudounextra.washingtonpost.com/
    “Hyperlocal”:
    Local news driven by Interaction and Interactivity
    News
    Blogs
    Webcams
    Extensive local listings
    Businesses, schools, churches, high school sports, calendar
  • 20. Your thoughts
    Is more interaction and interactivity good? Why?
    Do you learn more reading online, offline or watching the news?
    What tool most enhances your reading? How?
  • 21. Making Interactivity Work
    Enhances user experience
    Increases readers/viewers understanding of story
    Extends media’s reach into the community
    Expands access and content depth
    Generates more timely, relevant content
  • 22. Types of Multimedia Content
    Static content (the material just sits there, there is no movement)
    Stories can be designed to be passive (once the user has clicked to the page they can sit back, there is no action to take)
    Active (the content is designed so that the user must engage with it in order to fully experience the full set through selection of options or clicking to see the next portion.)
  • 23. Types of Multimedia Content
    Static / passive content describes HTML coded, there is no motion and what you see is all you get.
    Dynamic content (the material moves.)
    Dynamic / active content is the type that is typically crafted using Flash. There is motion and choice.
  • 24. Your job as reporter, editor
    You’ve got more tools to use
    Which ones do you use?
    How do you determine when to use certain elements?
    Why do you chose?
    What resources to you have available to you?
    All of this: On deadline!!!
  • 25. Story Boarding
    It’s all about nonlinear!!!
    Divide the story into its logical, nonlinear parts, such as:
    A lead or nut paragraph, essentially addressing why this story is important
    Profiles of the main person or people in the story
    The event or situation
    Any process or how something works
    The history of the event or situation
    Other related issues raised by the story
  • 26. Multimedia Storytelling – 5 steps
    Find a story
    Make a Storyboard
    Define the elements
    Identify the media
    Storyboard the concept
  • 27. Story boarding
    Change the way you think:
    Avoid “First Part”, “Second Part”, etc.
    Divide the contents of story into media elements
    Video
    Still photos
    Audio
    Graphics
    Text
  • 28. Storyboarding
    Determine which pieces of story work best with video
    What a great way to see, hear, watch, depict action
    Decide which still photos you want
    Creates moods, punctuates your text, adds context, richness
    Which audio? And will still photos work with it?
    Bad audio detracts from the story, the audio and the entire package
    What about graphics
    Animated graphics help show how things work
    Go where no cameras can go: e.g. showing how things work, like cells or space
  • 29. Story boarding
    Using maps
    Google, government, satellite imaging
    Showing neighborhoods, patterns of crime
    Text
    “Chunking stories”. Q&A. First-person. Investigative.
    Complementary media, not redundant
    Match each element.
    Interactivity means reader involvement
  • 30. Managing Interactive Projects
    Step 1
    Organizing
    The
    Team
    Step 2
    Planning
    Step 3
    Data
    Collection
    Who do
    You need?
    Reporter,
    Photographer
    What’s
    The story?
    Interactive
    Elements?
    Report &
    Research
  • 31. Managing Interactive Projects
    Step 4
    Production
    Step 5
    Test &
    Revise
    Step 6
    ‘Post It’
    Step 7
    Monitor
    &
    Critique
    Edit,
    Click Thru,
    Revise
    Published
    To
    Web
    Who’s reading?
    What’s being
    Read?
    How could you
    Do it better?
    Editing,
    Designing,
    Coding
  • 32. What makes compelling multimedia presentations?
    A good story!!
    A clear plan
    Images
    Still and/or video
    Audio
    Interviews
    Ambient
    Graphics
    Length
    Quality
    Composition
    Lighting
    Framing
    Storyline:
    Have you hooked the viewer?
    Can you keep the viewer engaged?
  • 33. Various approaches
    NYTimes: Held Captive by the Taliban
    Use of narration, stills, graphics
    PennLive.com (Patriot-Ledger in Harrisburg, PA – stills, audio
    News21 – University of North Carolina
    Video
    Penn State: Student projects:
    Arrianna Davis: video
    Michael Barasch: audio slide show