Jour 3340 Feb25 Teens&Convergence


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Newspaper Association of American study on what teens want - and like - in news coverage.

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Jour 3340 Feb25 Teens&Convergence

  1. 1. University of North Texas<br />Department of Journalism<br />Online Journalism 3340<br />Feb. 25, 2010<br />Teens & News& Types of Convergence<br />
  2. 2. Today’s class<br />Websites of the Day<br />Cool online tool of the day:<br /><br />Teens & News<br />Types of convergence<br />
  3. 3. Lessons about Young Audiences<br />Study conducted by NAA/Media Management Center@ Northwestern University <br />“Teens Know what they want from online news: Do You”<br />How online news is just not connecting<br />Interviewed 96 young people, ages 13 -18 in six cities: Denver, Fresno, cA, Springfield, ILL; Philadelphia, Fort Lauderdale, Orangeburg, SC<br />Online pre-work and 90-minute focus groups, teens shown prototypes<br />
  4. 4. Ten Key Lessons<br />Don’t overload them.<br />Create home pages that satisfy.<br />Entice them to keep reading.<br />Summarize stories on the home page.<br />Include visuals with anything that matters<br />Convey what’s important with a clear visual hierarchy.<br />Beware of too much scrolling and clicking.<br />Provide background, explanation and context.<br />Provide background, explanation and context.<br />Break up information into manageable chunks.<br />Get rid of clutter.<br />
  5. 5. Don’t overload them<br />Reduce volume of information on each page<br />Fewer stories, words, photos<br />More space highlighting stories, photos<br />
  6. 6. PrototypeHomepage <br />
  7. 7. Create home pages that satisfy.<br />Give them them the news – with limited or no clicking<br />Brief, understandable overview<br />Reports like TV and radio<br />
  8. 8. Entice them to keep reading<br />Eye-catching layout/design<br />Why should they care? Don’t tease<br />Use photos to engage<br />Make it shout out, “Interest me, please!”<br />
  9. 9. Summarize stories on home page<br />Gives gist of stories without clicking on them<br />Provides info on what to expect<br />One sentence per story<br />Long summaries = tune out<br />
  10. 10. Include visuals<br />Photos & graphics a must<br />Home page and story-level pages with multiple photos a huge plus<br />Use visuals to convey information<br />Avoid clutter<br />
  11. 11. Convey what’s important with a clear hierarchy<br />Critically think of all element: story, photos, graphics to grab the reader<br />Too complex, you lose them<br />Too simple, you lose them<br />
  12. 12. Beware of too much scrolling & clicking<br />Teens want stories that engage<br />Use links wisely<br />Integrate images/slideshows that enhance the experience, knowledge<br />
  13. 13. Provide background, explanation and content<br />If a teen clicks, you’ve hooked them – but you’ve got to keep them<br />Provide valuable information <br />Combine the “news”, background and explanatory elements<br />
  14. 14. Break up information into chunks<br />Uninterrupted text is a non-starter<br />“Smaller, bite sized chunks” <br />Clear headlines, subheads and photos<br />Graphics, photo galleries, videos and pulled quotes<br />
  15. 15. Get rid of the clutter<br />Don’t randomly fill open spaces <br />Be smart<br />Ask yourself: What will add to the depth, richness, interactivity<br />Ask yourself: How can I keep the reader’s interest, and have them recommend it to someone else<br />
  16. 16. The Early Days –News Websites<br />The Evolution<br />Mainly straight text, no graphics<br />Bulletin boards (BBS), forums ruled<br />Minimal investment <br />Late 70s/early 80s: VideoText<br />Miami Herald: Viewtron<br />Belo: BISON – Belo Information Systems On-line<br />Progidy: Cowboys Content<br />Knight Ridder, Tribune: $30 million<br />Regurgitation: What was in print showed up online<br />No staffs – Gungho geeks who become mavericks of their time<br />
  17. 17. The Miami Herald, then owned by Knight-Ridder, invested $17mm in 1984<br />Dedicated keyboard/terminal that could only be used for the videotext service. This equipment cost $600 to $900; later, as personal computing caught on,Viewtron would try to sell its services via IBM, Apple, or Commodore PCs. <br />A television set to display the color images, which took time to load or paint <br />A monthly subscription fee of $12 (the first month was free) <br />A phone line to send information back to a central computer, for which the consumer initially paid $1 an hour <br />Source: “Before there was the Internet, There was Viewtron”, by Howard Finberg,<br />
  18. 18. 1993: September 2: Middlesex (Mass.) News launches first Internet gopher-based online newspaper. <br /><br />
  19. 19. January 1994: Salt Lake Tribune opens a BBS called Utah Online.<br /><br />
  20. 20. Interactive tools<br />Polls<br />Discussion forums<br />Blogs<br />Personalization<br />Yahoo, Google <br />
  21. 21.
  22. 22. Types of News Websites<br />Shovelware<br />What you read in the daily newspaper or see on TV is what you see on the website<br />Costs<br />Staffing<br />Lack of technology/content management system<br />Strategic decision<br />All stories written in traditional inverted pyramid style<br />What are the pros & cons? <br />
  23. 23. Types of News Websites<br />Periodic Updating<br />Mainly shovelware with some exceptions<br />Breaking News<br />Sports stories/scores<br />Some dedicated staff assigned <br />
  24. 24. Types of News Websites<br />Continuous Updating<br />Combination of shovelware and original packages<br />Wire-service (AP, Reuters) operation mentality<br />Sports stories/scores<br />Special ‘web-only’ reports<br />Extensive interactive features, graphics, including audio and video<br />Full-time dedicated staff <br />
  25. 25. Corporate Structure<br />Specific newspaper brands tied to the home town<br /><br /><br /><br />Umbrella sites<br />Newhouse News’ Regional Approach<br /><br /><br /><br />Which approach is better? Does it matter?<br />
  26. 26. Digital Storytelling Tools<br />Shovelware out, Within Media In<br />It’s no place for lazy journalists<br />Dig deeper, report more, drive to find more sources, quicker<br />Need to be more accurate and more thorough<br />Search, research and verify<br />
  27. 27. Integration<br />“Among-media”<br />Shovelware<br />Reproducing newspaper story as-is into newspaper<br />Posting video from newscast onto the web<br />“I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.” <br />Jim Riley, Director of Operations, of<br /><br />
  28. 28. Integration<br />“Within-media”<br />Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera<br />Long form narrative meets digital story telling<br />Fully integrated into the story assignment process<br />Ability for more in-depth coverage<br />Better interviews<br />Greater consciousness of photos<br />Selected use of video<br />Fairness & accuracy still reign<br />
  29. 29. Types of Convergence<br />Storytelling or presentation: Using digital tools to create new forms of story telling.<br />Print<br />Broadcast<br />Internet<br />
  30. 30. Types of Convergence<br />Storytelling or presentation: Using digital tools to create new forms of story telling.<br />Broadcast<br />Internet<br />Print<br />
  31. 31.
  32. 32. The Interactive Audience<br />Shorter lines of communication between journalists and audience<br />Traditional Media:<br />Readers v. Non-readers<br />Readers an ‘amorphous mass’<br />Defined audience – by geography<br />Circulation, ‘signal’<br />
  33. 33. The Interactive Audience<br />Now:<br />Individual, personalized, direct<br />Email addresses for reporters<br />Tracking readers: Story by story<br />Top Down<br />Editors to<br />Readers<br />Readers in <br />Control<br />Audience <br />Participation<br />
  34. 34. Participatory journalism - “We Media”<br /><br />