Foote Communications Overview Dec2008

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Foote Communications is specializes in public relations, internet solutions and multicultural marketing. Neil Foote, its president and CEO, is a veteran media executive who has a proven track record …

Foote Communications is specializes in public relations, internet solutions and multicultural marketing. Neil Foote, its president and CEO, is a veteran media executive who has a proven track record of success.

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  • 1. Foote Communications LLC Public Relations. Multicultural Marketing. Website Solutions. Corporate Overview & Capabilities
  • 2. Background
    • Foote Communications LLC is a multi-media company, specializing in public relations, website solutions and multicultural marketing.  
    • The company's principal have more than 50 years of media experience in print, online and broadcast.
    • Neil Foote, President, has developed, managed and coordinated the public relations for the nationally syndicated Tom Joyner Morning Show, BlackAmericaWeb.com and the Tom Joyner Foundation. Jane, VP/Administration, is an accomplished journalist and editor who has worked for The Washington Post and The Dallas Morning News.
  • 3. Neil Foote’s Bio
    • Experience at such major employers as The Miami Herald, the Washington Post, the Dallas Morning News, the Belo Corporation, The Tom Joyner Morning Show and University of North Texas.
    • Worked for the newspaper industry's leading editorial association - The American Society of Newspaper Editors.
    • Developed strategy and launched CityView.com, dallasnews.com, BlackAmericaWeb.com, iseecolor.com, NTNewsNet.com and many more.
    • Directed public relations for the nationally syndicated radio personality, Tom Joyner, the Tom Joyner Foundation and his media company, REACH Media Inc.
    • Chairperson, National Association of Minority Media Executives.
    • B.A. from Wesleyan University, Middletown, CT, a M.S.J. from Northwestern University, Evanston, IL and an M.B.A. from Southern Methodist University.
  • 4. Expertise
    • Develop corporate communications strategy
    • Develop internal communications strategy for board, staff and customers
    • Create targeted messaging to multicultural markets
    • Serve as a personal publicist
    • Research/write/edit content for print, online or broadcast
  • 5. Expertise cont.
    • Organize/promote/moderate press conferences/briefings
    • Conduct training for media interviews
    • Crisis management
    • Brokering relationships with key media  
  • 6. Capabilities: Public Relations
    • Developed ‘RealTime™ PR Method:
      • Rapid response public relations for breaking news events
    • Research, write and edit press releases
    • Distribute and pitch release/stories to local, national, regional media: print, wire services, broadcast and online.
    • Develop story ideas and angles
    • Develop media contact lists
    • Set up/organize media and satellite tours
    • Create/design press kits for company or specific events
    • Develop media and marketing plans
  • 7. Capabilities: Internet Solutions
    • Develop Request for Proposals (RFPs) for web development/design
    • Evaluate/assess capabilities of proposals from web developers
    • Develop an internet/convergence strategy
    • Critique/analyze your existing web site and strategy
    • Research/write/edit web content
    • Research/write/edit content for e-newsletters
    • Create a public relations and marketing plan for your website
    • Launch and maintain blog
    • Conduct ‘Internet 101’ seminars to address various aspects of emerging technology
    • Assist firms in defining how best to use internet and other emerging technologies (podcasts, blogs, RSS, mobile marketing)
  • 8. Capabilities : Multicultural Marketing
    • Develop strategies to market/position your product to diverse audiences
    • Review/analyze marketing materials, marketing messages and collateral to better reach diverse markets
    • Develop public relations and/or marketing plan to reach specific diverse market(s)
    • Conduct brainstorming/ideation sessions to develop marketing messages for multicultural markets
    • Research/write situation analysis
  • 9. Capabilities : Political Strategy and Messaging
    • Develop media plan to distribute campaign messaging to targeted markets, particularly African-Americans
    • Conduct brainstorming sessions with candidate and/or team members to create, define and refine messaging to diverse audiences
    • Create outreach strategies/programs, e.g. town hall meetings, RTV (register-to-vote), GOTV campaigns
    • Develop internet strategies to better reach and engage core constituencies or diverse markets around core issues, e.g. develop/manage issue-focused blog
    • Research, write, edit newsletters (print or e-newsletters) to distribute to targeted groups
  • 10. Capabilities : Other Products & Services
    • Research/write business plans
    • Assist in creating and designing logos, marketing materials, one-sheeters
    • Copy writing
    • Video production (pre- and post)/live remote broadcasting, digital encoding.
  • 11. The Track Record Media Coverage Highlights
    • ‘ The Today Show’ – Al Roker simulcast live during Tom Joyner Morning Show
    • New York Times feature story – cover of Culture Section
    • CNN
    • Regis & Kelly
    • Forbes & Fortune magazines
    • Ebony & Jet
    • Black Enterprise
    • BRE
    • Radio Ink, AllAccess, Inside Radio, RBR, Media Week
    • Slate.com
  • 12.  
  • 13. Diversified Client Base
    • Tom Joyner Foundation
    • REACH Media Inc.
    • Michael Baisden
    • National Association of Broadcasters Education Foundation
    • J. Anthony Brown
    • AMS Production Group
    • m strategies inc.
    • The West Law Group
    • Donna Richardson Joyner
    • Perry Broadcasting Inc.
    • Walker Marchant Group
    • Urban Influence Magazine
    • Mitchell & McCue Consulting
  • 14. Fees
    • Hourly or retainer contracts available
    • Special Projects: Priced on a case-by-case basis
    • Travel/expenses additional
  • 15. Questions?
    • Contact Neil Foote
    • Check out the website: FooteCommunicationsLLC.com
      • [email_address]
      • 214.448.3765