3340 Online Journalism Feb21 Eye Tracking

‘ Eyetracking’ How Online What Are Readers Consuming University of North Texas Department of Journalism Online Journalism 3340 February 21, 2008

Today’s Lineup
Today’s News
http://www.dallasnews.com/video/dallasnews/hp/index.html?nvid=219982
Eyetracking – Why This Matters
In-Class Writing Assignment
Homework for Tuesday
Read “Digital Storytelling – Genre” and “Digital Storytelling Tools” Chapters
Be prepared to discuss “The Five I’s” and provide examples from websites that address these issues

“ This has everything to do with journalism. How people consume information, how they comprehend information it is a huge piece of the puzzle. If you can’t provide information in ways they can understand it and access it, then you’re wasting your time as a journalist. And we can’t afford to waste time.”
Keith Woods, Dean, Poynter Institute of Journalism

“ We have learned as an industry we are backward in research and that we are not seizing the new technologies and discoveries of recent years. … As an industry we must improve and expand, or we dwindle and die.”
Nelson Poynter
Nov. 2, 1946

Key Observations
More story text read online, than print
And most read all the text
Jumps were read
Two types of readers
Methodical – Mainly ‘print’ readers
Read top to bottom
Re-read some material
Use drop down boxes, nav bars, searches
Read a higher percentage of text

Key Observations
Scanners – Mainly online readers
‘ Scan’ headlines and text, never reading any one story specifically
Read parts of stories, look at photos
Look at story lists to choose stories
The response (Page 31)
Media has to move to alternative storytelling
More interactive elements
Q&A, a timeline, a fact box or a list – drew a higher amount of visual attention, compared to regular text in print.
On average, we saw 15 percent more attention to what we call alternative story forms than to regular text in print. This number rose to 30 percent in broadsheet format.

Key Observations
Graphics Elements
Big is better: Headlines & Photos
Large, color photos (p. 45)
Mug shots get lost
Online readers use the navigational elements

3340 Online Journalism Feb21 Eye Tracking

by Neil Foote on Mar 09, 2008

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3340 Online Journalism Feb21 Eye Tracking — Presentation Transcript