3340 Digital Story Telling October 7 2008
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3340 Digital Story Telling October 7 2008

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UNT online journalism Digital Story Telling & the 5 I's

UNT online journalism Digital Story Telling & the 5 I's

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  • 1. Digital Storytelling & Tools University of North Texas Department of Journalism Online Journalism 3340 October 7, 2008
  • 2. HOMEWORK - Post on Blog
    • Find a multimedia package on a newspaper ( http://newsvoyager.com ) or television website ( http://newsdirectory.com/tv.php?network=&nn =)
    • Describe the elements of the package – number of pictures; use of audio (narration/music/natural sound)
    • Explain how effective/ineffective the package was in telling you the story.
    • ALSO: Please review the Sound Slides tutorial at
    • http://multimedia.journalism.berkeley.edu/tutorials/webdesign/using-soundslides/
  • 3. Importance of Interaction & Involvement
    • Two key factors
      • Shift in flow of mass communications from one-way to multi-directional flow.
        • Impacting how news is defined, the way it’s presented and how journalists do their jobs
      • What people learn from the news
        • User-controlled, user-driven content enhance learning
        • Readers making mental connections to stories
        • “ Participating” in the news
  • 4. Traditional v. Digital Storytelling
    • Traditional
    • Focus on text
    • Photos
    • Periodic updating
    • One-dimensional
    • Long-form narrative
    • Digital Media
    • Immediacy
    • ‘ Non-linear’ presentations
    • Richness in words, pictures and sounds
    • Shorter ‘segments’
  • 5. The Five ‘I’s
    • Interactivity
    • Involvement
    • Immediacy
    • Integration
    • In-depth
  • 6. Interaction & Involvement
    • Traditional
    • One-way flow
    • Inform, educate and entertain
    • Editor/Reporter/
    • Producer driven
    • The ‘old’ wire services
    • Digital Media
    • Multidirectional
    • Inform, educate, entertain & ENGAGE
    • Editor, reporter, producer & reader/view
    • Online, TV news
  • 7. Text Static Graphic: Photo Text Box Online Discussion Lurker Link
    • Interactive:
    • Timeline
    • fact box
    • Slideshow
    • map
    Quiz Interactive Game Interactive Flash Content Online Discussions Reporter Email Interaction/Involvement Continuum Low High The greater the interaction and involvement, the higher the learning
  • 8. Strategic Interactivity
    • NY Times – 2002
      • Interactivity at all levels
      • DC Sniper coverage
        • 26 choices “Complete Coverage: End of a Hunt”
        • Interactive maps
        • Slide show
        • Streaming video
        • Discussion forum
  • 9. Strategic Interactivity
    • Dallas Morning News
      • ‘ Faces of TYC’
      • http://www.dallasnews.com/investigativereports/tyc/
      • In-depth articles
      • Original documents
      • Audio/Video
      • Maps
  • 10. Strategic Interactivity
    • The Seattle Times – Pike Place Market
      • http://seattletimes.nwsource.com/html/pikeplacemarket/
    • Audio Slide Show
    • Interactive Map
    • Share Your Own Photos
  • 11. Strategic Interactivity
      • The Washington Post – Rob Curley
        • Loudoun County Extra
          • http://loudounextra.washingtonpost.com/
      • “ Hyperlocal”:
        • Local news driven by Interaction and Interactivity
        • News
        • Blogs
        • Webcams
        • Extensive local listings
          • Businesses, schools, churches, high school sports, calendar
  • 12. Your thoughts
    • Is more interaction and interactivity good? Why?
    • Do you learn more reading online, offline or watching the news?
    • What tool most enhances your reading? How?
  • 13. Making Interactivity Work
    • Enhances user experience
    • Increases readers/viewers understanding of story
    • Extends media’s reach into the community
    • Expands access and content depth
    • Generates more timely, relevant content
  • 14. Integration
    • “ Among-media”
      • Shovelware
      • Reproducing newspaper story as-is into newspaper
      • Posting video from newscast onto the web
      • “ I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.”
        • Jim Riley, Director of Operations, of TBO.com
        • http://www.ojr.org/ojr/workplace/1017858030.php
  • 15. Integration
    • “ Within-media”
      • Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera
      • Long form narrative meets digital story telling
      • Fully integrated into the story assignment process
      • Ability for more in-depth coverage
        • Better interviews
        • Greater consciousness of photos
        • Selected use of video
      • Fairness & accuracy still reign
  • 16. Digital Storytelling Tools
    • Shovelware out, Within Media In
    • It’s no place for lazy journalists
    • Dig deeper, report more, drive to find more sources, quicker
    • Need to be more accurate and more thorough
    • Search, research and verify
  • 17. Digital Storytelling Tools
    • Rules of the road:
      • Tighter, shorter copy
      • Section heads
      • Boldface type, bulleted presentations
      • Pull out quotes
      • Timelines
      • Links
      • Fact Boxes
      • Graphics
      • Visuals
      • Audio
  • 18. Digital Storytelling Tools
    • Drilling Down – What Really Works
      • Timelines
        • Old School: Static graphic in chronological order
        • New School: Dates, images, description, audio
      • http://www.reuters.com/news/globalcoverage/timelines
    • Quality Audio & Video
    • Slide shows
    • Story Boards