26 Feb 09 Online Journalism Crowdsourcing Wikis Story Ideas

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26 Feb 09 Online Journalism Crowdsourcing Wikis Story Ideas

  1. 1. Crowdsourcing, Wikis and Generating Ideas University of North Texas Department of Journalism Online Journalism 3340 Feb. 26, 2009
  2. 2. Today’s Lineup <ul><li>Website of the Day </li></ul><ul><li>Reporting Web Stories & Crowdsouring </li></ul><ul><li>Wikis </li></ul><ul><ul><li>Your assignment, Tuesday, March 3 </li></ul></ul><ul><ul><ul><li>Go to http://www.slideshare.net/westervillelibrary/wikis-101-presentation </li></ul></ul></ul><ul><ul><ul><li>http://www.poynter.org/column.asp?id=32&aid=62126 </li></ul></ul></ul>
  3. 3. Where Do You Begin? <ul><li>Who is your audience? </li></ul><ul><li>Print/Broadcast audience differs from web audience </li></ul><ul><li>Local, Regional, National … Global </li></ul><ul><li>‘ Insatiable desire for information’ </li></ul><ul><li>What can I add to create a rich, informative online experience? </li></ul><ul><li>“ ...we needed ….to make a special editorial emphasis that goes beyond what the print journal does or what the newswires do. It is a different audience. It is a complementary audience, but it is not the same as print, and we try to meet those information needs.” </li></ul><ul><li>- Rich Jaroslovsky, </li></ul><ul><li> Man. Ed., WSJ.com </li></ul>
  4. 4. Where Do You Begin? Traditional Sources <ul><li>Sources/individuals </li></ul><ul><li>Newspapers </li></ul><ul><ul><li>Local and community </li></ul></ul><ul><li>Television News </li></ul><ul><li>Wire Services </li></ul><ul><li>Observation </li></ul><ul><ul><li>Covering a meeting, events </li></ul></ul><ul><li>Press conferences </li></ul><ul><li>Documents </li></ul><ul><ul><li>Police reports, court filings, press releases </li></ul></ul>
  5. 5. Where Do You Begin? Today: It’s a Two-Way Street Feedback pages Readers suggestions to editors, specific reporters Message boards ( NOLA.com ) Readers post comments everyone can read Chat Rooms A dialogue among readers Online polls ( cnn.com , foxnews.com , Boston Globe ) Instant non-scientific reaction to stories, subjects E-mail Reporters/Editors contact info published
  6. 6. Where Do You Begin? New Reservoirs of Ideas Groups (Yahoo!, Google, others) Formerly ‘Usenet’ – broad range of subjects Blogs ( USAToday , NYPost , Millions of them Search engines Find sources, studies, special interests MySpace, Facebook, YouTube! Personal webpages … from human interest to the absurd Tech Sites CNet , Mobile News , TechWeb
  7. 7. Trash Into Treasure <ul><li>It’s boring </li></ul><ul><li>Who cares? </li></ul><ul><li>It’s obscure </li></ul><ul><li>It’s pointless </li></ul><ul><li>It’s ridiculous </li></ul><ul><li>It’s a cliche </li></ul><ul><li>Interviewee boring </li></ul><ul><li>The story has already been done </li></ul><ul><li>Nobody wants to read this </li></ul><ul><li>Nobody will understand it </li></ul>
  8. 8. CrowdSourcing – “We Media” <ul><li>Coined by Jeff Howe, 2006, Wired News article </li></ul><ul><li>In his words: </li></ul><ul><li>“ crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. </li></ul><ul><li>“ This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers .” </li></ul><ul><li>http://www.bnet.com/2422-13950_23-248641.html </li></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  9. 9. Crowdsourcing cont. <ul><li>Ability to gather vast amount of information from a large group </li></ul><ul><li>“ Harnessing the power of community on a continuing basis to improve the information base” </li></ul><ul><li>Beyond a grassroots concept, but as much a journalism tool as a corporate tool </li></ul><ul><li>Wikipedia , iStockPhoto , YouTube.com </li></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  10. 10. CrowdSourcing <ul><li>Why? </li></ul><ul><ul><li>Gathering information quickly from multiple </li></ul></ul><ul><ul><li>Engaging method to involve readers/viewers/customers </li></ul></ul><ul><ul><li>Educating a community of users who have access to a greater variety information to make more informed decisions </li></ul></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  11. 11. Crowdsourcing cont. <ul><li>It’s for real </li></ul><ul><ul><li>Gannett Corporation – “Information Centers” </li></ul></ul><ul><ul><ul><li>Prioritize local news over national news; </li></ul></ul></ul><ul><ul><ul><li>Publish more user-generated content; become 24-7 news operations, in which the newspapers do less and the websites do much more; </li></ul></ul></ul><ul><ul><ul><li>Use crowdsourcing methods to put readers to work as watchdogs, whistle-blowers and researchers in large, investigative features. </li></ul></ul></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  12. 12. Real Examples <ul><li>Cincinnati Enquirer – Voter Issues – Nov 2006 </li></ul><ul><ul><li>A Gannett newspapers </li></ul></ul><ul><ul><li>Newspaper invited readers to submit information about voter irregularities </li></ul></ul><ul><ul><li>Newspaper posted them on a Google Map </li></ul></ul><ul><li>BlackAmericaWeb.com – 2008 Election </li></ul><ul><ul><li>Partnership with NAACP National Voter Fund </li></ul></ul><ul><ul><li>Voters call in to report problems </li></ul></ul><ul><ul><li>Interactive map showing call volumes </li></ul></ul><ul><ul><li>Tom Joyner Morning Show driving listeners to submit comments to the website or a phone line </li></ul></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  13. 13. Real Examples <ul><li>The Spokesman-Review </li></ul><ul><ul><li>Create reader networks </li></ul></ul><ul><ul><li>E-mail databases sorted by beat: </li></ul></ul><ul><ul><ul><li>Education, Police, Specific cities </li></ul></ul></ul><ul><ul><li>Correspond with sources </li></ul></ul><ul><ul><li>Seek/verify information </li></ul></ul><ul><ul><li>Gather reader opinion </li></ul></ul><ul><li>Why? </li></ul><ul><ul><li>Ken Sands – created the ‘networks’ </li></ul></ul><ul><ul><li>Interaction occurs before publication – during information gathering process </li></ul></ul><ul><ul><li>Proactively contacting people you get a wider reaction than waiting for them to call you </li></ul></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  14. 14. Wikis <ul><li>The Basics: </li></ul><ul><li>A Web-based application that allows people to add, remove, edit and change content through a browser. </li></ul><ul><li>The ease of interaction makes wikis an effective tool for collaboration. Wikis can be considered a content management system. </li></ul><ul><li>http://www.atlassian.com/software/confluence/videos/overview/overview.jsp </li></ul>
  15. 15. Creating a ‘Budget Line’ <ul><li>‘ Selling your story’ </li></ul><ul><li>Capturing the ‘so what’/’who cares’ </li></ul><ul><li>Very short, clear and accurate </li></ul><ul><li>Helps editors understand what stories are available from all reporters </li></ul>

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