What Are Media Doing to Capture Readers Online & Offline
What’s Good? What Works?
National Journal – The Money Tracker
The Early Days – News Websites
Mainly straight text, no graphics
Bulletin boards (BBS), forums ruled
Late 70s/early 80s: VideoText
Miami Herald: Viewtron
Belo: BISON – Belo Information Systems On-line
Progidy: Cowboys Content
Knight Ridder, Tribune: $30 million
Regurgitation: What was in print showed up online
No staffs – Gungho geeks who become mavericks of their time
Dedicated keyboard/terminal that could only be used for the videotext service. This equipment cost $600 to $900; later, as personal computing caught on,Viewtron would try to sell its services via IBM, Apple, or Commodore PCs.
A television set to display the color images, which took time to load or paint
A monthly subscription fee of $12 (the first month was free)
A phone line to send information back to a central computer, for which the consumer initially paid $1 an hour
Source: Poynter.org: “Before there was the Internet, There was Viewtron”, by Howard Finberg, http://www.poynter.org/content/content_view.asp?id=52769 The Miami Herald, then owned by Knight-Ridder, invested $17mm in 1984
http://iml.jou.ufl.edu/carlson/history/ScreenShots/Fred_the_computer.jpg 1993: September 2: Middlesex (Mass.) News launches first Internet gopher-based online newspaper .
January 1994: Salt Lake Tribune opens a BBS called Utah Online. http://iml.jou.ufl.edu/carlson/history/ScreenShots/utah_online.jpg
Who and What is Competing for Traditional Media’s Audience? Local Newspaper/ TV Station Weeklies Magazines Local Websites Cable ISPs Direct Mail Bill Boards TV Yellow Pages Radio TelCos Software Cos. Time Work Family Videos Movies Housework