24  Feb 09 Online Journalism – Interacitve Old&New New Approachesto Audience
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24 Feb 09 Online Journalism – Interacitve Old&New New Approachesto Audience






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24  Feb 09 Online Journalism – Interacitve Old&New New Approachesto Audience 24 Feb 09 Online Journalism – Interacitve Old&New New Approachesto Audience Presentation Transcript

  • Online Journalism – JOUR 3340 Class Notes – Engaging Readers February 26, 2009 Prof. Foote
  • Today’s Agenda
    • Website of the Day
    • Your Thursday Assignment
      • Be prepared to discuss: Crowdsourcing
        • http: //crowdsourcing . typepad .com/
        • http://www.wired.com/wired/archive/14.06/crowds.html
        • http://www.ojr.org/ojr/stories/070731niles-
    • What Are Media Doing to Capture Readers Online & Offline
  • What’s Good? What Works?
    • CNN.com
    • WashingtonPost.com
    • Politico.com
    • National Journal – The Money Tracker
  • The Early Days – News Websites
    • The Evolution
      • Mainly straight text, no graphics
      • Bulletin boards (BBS), forums ruled
      • Minimal investment
        • Late 70s/early 80s: VideoText
          • Miami Herald: Viewtron
          • Belo: BISON – Belo Information Systems On-line
          • Progidy: Cowboys Content
        • Knight Ridder, Tribune: $30 million
      • Regurgitation: What was in print showed up online
      • No staffs – Gungho geeks who become mavericks of their time
    • Dedicated keyboard/terminal that could only be used for the videotext service. This equipment cost $600 to $900; later, as personal computing caught on,Viewtron would try to sell its services via IBM, Apple, or Commodore PCs.
    • A television set to display the color images, which took time to load or paint
    • A monthly subscription fee of $12 (the first month was free)
    • A phone line to send information back to a central computer, for which the consumer initially paid $1 an hour
    Source: Poynter.org: “Before there was the Internet, There was Viewtron”, by Howard Finberg, http://www.poynter.org/content/content_view.asp?id=52769 The Miami Herald, then owned by Knight-Ridder, invested $17mm in 1984
  • http://iml.jou.ufl.edu/carlson/history/ScreenShots/Fred_the_computer.jpg 1993: September 2: Middlesex (Mass.) News launches first Internet gopher-based online newspaper .
  • January 1994: Salt Lake Tribune opens a BBS called Utah Online. http://iml.jou.ufl.edu/carlson/history/ScreenShots/utah_online.jpg
  • Who and What is Competing for Traditional Media’s Audience? Local Newspaper/ TV Station Weeklies Magazines Local Websites Cable ISPs Direct Mail Bill Boards TV Yellow Pages Radio TelCos Software Cos. Time Work Family Videos Movies Housework
  • http://people-press.org/report/282/online-papers-modestly-boost-newspaper-readership
  • http://people-press.org/report/282/online-papers-modestly-boost-newspaper-readership
  • http://people-press.org/report/282/online-papers-modestly-boost-newspaper-readership
  • Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
  • The Interactive Audience
    • Shorter lines of communication between journalists and audience
    • Traditional Media:
      • Readers v. Non-readers
      • Readers an ‘amorphous mass’
      • Defined audience – by geography
        • Circulation, ‘signal’
  • The Interactive Audience
    • Now:
      • Individual, personalized, direct
      • Email addresses for reporters
      • Tracking readers: Story by story
    Top Down Editors to Readers Readers in Control Audience Participation
  • Interactive tools
    • Web polls
    • Discussion forums
    • Blogs
    • Personalization
      • Yahoo, Google
  • Participatory journalism - “We Media” http://www.hypergene.net/wemedia/weblog.php?id=P36
  • Types of News Websites
    • Shovelware
      • What you read in the daily newspaper or see on TV is what you see on the website
        • Costs
        • Staffing
        • Lack of technology/content management system
        • Strategic decision
      • All stories written in traditional inverted pyramid style
      • What are the pros & cons?
  • Types of News Websites
    • Periodic Updating
      • Mainly shovelware with some exceptions
      • Breaking News
      • Sports stories/scores
      • Some dedicated staff assigned
  • Types of News Websites
    • Continuous Updating
      • Combination of shovelware and original packages
      • Wire-service (AP, Reuters) operation mentality
      • Sports stories/scores
      • Special ‘web-only’ reports
      • Extensive interactive features, graphics, including audio and video
      • Full-time dedicated staff
  • Corporate Structure
    • Specific newspaper brands tied to the home town
      • Dallasnews.com
      • Washingtonpost.com
      • Nytimes.com
    • Umbrella sites
      • Newhouse News’ Regional Approach
        • AlabamaLive.com
        • NJ.com
        • ClevelandLive.com
    • Which approach is better? Does it matter?