16 Feb 2010 3340 Crowdsourcing&We Media


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UNT Prof. Neil Foote's course notes.

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16 Feb 2010 3340 Crowdsourcing&We Media

  1. 1. Crowdsourcing & WeMedia University of North Texas Department of Journalism Online Journalism 3340 February 16, 2010
  2. 2. Today’s class <ul><li>Tool of the day </li></ul><ul><li>Crowdsourcing </li></ul>
  3. 3. The Interactive Audience <ul><li>Shorter lines of communication between journalists and audience </li></ul><ul><li>Traditional Media: </li></ul><ul><ul><li>Readers v. Non-readers </li></ul></ul><ul><ul><li>Readers an ‘amorphous mass’ </li></ul></ul><ul><ul><li>Defined audience – by geography </li></ul></ul><ul><ul><ul><li>Circulation, ‘signal’ </li></ul></ul></ul>
  4. 4. CrowdSourcing – “We Media” <ul><li>Coined by Jeff Howe, 2006, Wired News article </li></ul><ul><li>In his words: </li></ul><ul><li>“ crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. </li></ul><ul><li>“ This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers .” </li></ul><ul><li>http://www.bnet.com/2422-13950_23-248641.html </li></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  5. 5. Crowdsourcing cont. <ul><li>Ability to gather vast amount of information from a large group </li></ul><ul><li>“ Harnessing the power of community on a continuing basis to improve the information base” </li></ul><ul><li>Beyond a grassroots concept, but as much a journalism tool as a corporate tool </li></ul><ul><li>Taking advantage of the “networked” world </li></ul><ul><li>“ Open source” journalism </li></ul><ul><ul><li>Old days: proprietary </li></ul></ul><ul><ul><li>Now: Here’s what I’m working on, what do you know? </li></ul></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  6. 6. Howe’s three types <ul><li>The Professional </li></ul><ul><li>The Packager </li></ul><ul><li>The Tinkerer </li></ul>Source: The Rise of Crowdsourcing, by Jeff Howe, http://wired.com/wired/archive/14.06/crowds.html.
  7. 7. Three types <ul><li>Online tools allowing “professionals” to share their work </li></ul><ul><ul><li>Istockphoto.com </li></ul></ul><ul><ul><ul><li>Free image sharing by a group of graphic designers </li></ul></ul></ul><ul><ul><ul><li>Now, a “marketplace” for the work of amateur photographers </li></ul></ul></ul><ul><ul><ul><li>22,000 contributors </li></ul></ul></ul><ul><ul><ul><li>Charging $1 - $5 per image </li></ul></ul></ul><ul><ul><ul><li>NOW, istockphoto.com is owned by one of the world’s largest photo image services: Getty Images </li></ul></ul></ul><ul><ul><ul><li>Getty purchased istockphoto for $30mm </li></ul></ul></ul>Source: The Rise of Crowdsourcing, by Jeff Howe, http://wired.com/wired/archive/14.06/crowds.html.
  8. 8. The Packager <ul><li>Gathering content from multiple sources </li></ul><ul><ul><li>Ability to capture content on a similar issue from around the globe – quickly </li></ul></ul><ul><ul><li>Report on stories from eyewitnesses – when reporters aren’t on the scene when it happens </li></ul></ul><ul><li>Fuel the growth of “citizen journalism” </li></ul><ul><ul><li>Journalists at every corner </li></ul></ul><ul><ul><ul><li>Pew Internet Study: 57 percent of 12 to 17 year olds online – about 12 million folks – creating content and posting </li></ul></ul></ul><ul><ul><li>‘ ireport” segments on major cable, local TV news </li></ul></ul><ul><ul><li>Entertainment/gossip TV and websites </li></ul></ul><ul><ul><li>YouTube, Flickr </li></ul></ul>Source: The Rise of Crowdsourcing, by Jeff Howe, http://wired.com/wired/archive/14.06/crowds.html.
  9. 9. The Tinkerer <ul><li>Problem solvers </li></ul><ul><ul><li>InnoCentive – research & development’s version of istockphoto </li></ul></ul><ul><li>Innovators: </li></ul><ul><ul><li>Pooling ideas for creative solutions </li></ul></ul><ul><ul><li>Knight Foundation: NewsChallenge.com </li></ul></ul>
  10. 10. Wikis <ul><li>The Basics: </li></ul><ul><li>A Web-based application that allows people to add, remove, edit and change content through a browser. </li></ul><ul><li>The ease of interaction makes wikis an effective tool for collaboration. Wikis can be considered a content management system. </li></ul><ul><li>http://www.atlassian.com/software/confluence/videos/overview/overview.jsp </li></ul>
  11. 11. CrowdSourcing <ul><li>Why? </li></ul><ul><ul><li>Gathering information quickly from multiple </li></ul></ul><ul><ul><li>Engaging method to involve readers/viewers/customers </li></ul></ul><ul><ul><li>Educating a community of users who have access to a greater variety information to make more informed decisions </li></ul></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  12. 12. Crowdsourcing cont. <ul><li>It’s for real </li></ul><ul><ul><li>Gannett Corporation – “Information Centers” </li></ul></ul><ul><ul><ul><li>Prioritize local news over national news; </li></ul></ul></ul><ul><ul><ul><li>Publish more user-generated content; become 24-7 news operations, in which the newspapers do less and the websites do much more; </li></ul></ul></ul><ul><ul><ul><li>Use crowdsourcing methods to put readers to work as watchdogs, whistle-blowers and researchers in large, investigative features. </li></ul></ul></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  13. 13. Real Examples <ul><li>Cincinnati Enquirer – Voter Issues – Nov 2006 </li></ul><ul><ul><li>A Gannett newspapers </li></ul></ul><ul><ul><li>Newspaper invited readers to submit information about voter irregularities </li></ul></ul><ul><ul><li>Newspaper posted them on a Google Map </li></ul></ul><ul><li>BlackAmericaWeb.com – 2008 Election </li></ul><ul><ul><li>Partnership with NAACP National Voter Fund </li></ul></ul><ul><ul><li>Voters call in to report problems </li></ul></ul><ul><ul><li>Interactive map showing call volumes </li></ul></ul><ul><ul><li>Tom Joyner Morning Show driving listeners to submit comments to the website or a phone line </li></ul></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  14. 14. Real Examples <ul><li>The Spokesman-Review </li></ul><ul><ul><li>Create reader networks </li></ul></ul><ul><ul><li>E-mail databases sorted by beat: </li></ul></ul><ul><ul><ul><li>Education, Police, Specific cities </li></ul></ul></ul><ul><ul><li>Correspond with sources </li></ul></ul><ul><ul><li>Seek/verify information </li></ul></ul><ul><ul><li>Gather reader opinion </li></ul></ul><ul><li>Why? </li></ul><ul><ul><li>Ken Sands – created the ‘networks’ </li></ul></ul><ul><ul><li>Interaction occurs before publication – during information gathering process </li></ul></ul><ul><ul><li>Proactively contacting people you get a wider reaction than waiting for them to call you </li></ul></ul>Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”
  15. 15. Traditional Media Investing <ul><li>MSNBC & EveryBlock.com </li></ul><ul><li>Examiner.com & NowPublic.com </li></ul><ul><ul><li>http://my.nowpublic.com/home?welcome_id=cf5f91615faec40ec33b0c8cf7cd812a </li></ul></ul>
  16. 16. Story Ideas: Where Do You Begin? <ul><li>Who is your audience? </li></ul><ul><li>Print/Broadcast audience differs from web audience </li></ul><ul><li>Local, Regional, National … Global </li></ul><ul><li>‘ Insatiable desire for information’ </li></ul><ul><li>What can I add to create a rich, informative online experience? </li></ul><ul><li>“ ...we needed ….to make a special editorial emphasis that goes beyond what the print journal does or what the newswires do. It is a different audience. It is a complementary audience, but it is not the same as print, and we try to meet those information needs.” </li></ul><ul><li>- Rich Jaroslovsky, </li></ul><ul><li> Man. Ed., WSJ.com </li></ul>
  17. 17. Where Do You Begin? Traditional Sources <ul><li>Sources/individuals </li></ul><ul><li>Newspapers </li></ul><ul><ul><li>Local and community </li></ul></ul><ul><li>Television News </li></ul><ul><li>Wire Services </li></ul><ul><li>Observation </li></ul><ul><ul><li>Covering a meeting, events </li></ul></ul><ul><li>Press conferences </li></ul><ul><li>Documents </li></ul><ul><ul><li>Police reports, court filings, press releases </li></ul></ul>
  18. 18. Where Do You Begin? Today: It’s a Two-Way Street Feedback pages Readers suggestions to editors, specific reporters Message boards ( NOLA.com ) Readers post comments everyone can read Chat Rooms A dialogue among readers Online polls ( cnn.com , foxnews.com, Boston Globe) Instant non-scientific reaction to stories, subjects E-mail Reporters/Editors contact info published
  19. 19. Where Do You Begin? New Reservoirs of Ideas Groups (Yahoo!, Google, others) Formerly ‘Usenet’ – broad range of subjects Blogs (USAToday, NYPost, Millions of them Search engines Find sources, studies, special interests MySpace, Facebook, YouTube! Personal webpages … from human interest to the absurd Tech Sites CNet, Mobile News, TechWeb
  20. 20. Trash Into Treasure <ul><li>It’s boring </li></ul><ul><li>Who cares? </li></ul><ul><li>It’s obscure </li></ul><ul><li>It’s pointless </li></ul><ul><li>It’s ridiculous </li></ul><ul><li>It’s a cliche </li></ul><ul><li>Interviewee boring </li></ul><ul><li>The story has already been done </li></ul><ul><li>Nobody wants to read this </li></ul><ul><li>Nobody will understand it </li></ul>
  21. 21. The Interactive Audience <ul><li>Now: </li></ul><ul><ul><li>Individual, personalized, direct </li></ul></ul><ul><ul><li>Email addresses for reporters </li></ul></ul><ul><ul><li>Tracking readers: Story by story </li></ul></ul>Top Down Editors to Readers Readers in Control Audience Participation
  22. 22. Participatory journalism - “We Media” http://www.hypergene.net/wemedia/weblog.php?id=P36