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10  S E P T 09   3340  Digital Story Telling
 

10 S E P T 09 3340 Digital Story Telling

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University of North Texas Journalism Professor Neil Foote's lecture on digital storytelling and how storytelling has evolved over the past 15 years.

University of North Texas Journalism Professor Neil Foote's lecture on digital storytelling and how storytelling has evolved over the past 15 years.

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    10  S E P T 09   3340  Digital Story Telling 10 S E P T 09 3340 Digital Story Telling Presentation Transcript

    • Digital Storytelling & Tools University of North Texas Department of Journalism Online Journalism 3340 Sept. 10 & 15, 2009
    • Today’s class
      • Site of the day
      • Website analysis
    • Importance of Interaction & Involvement
      • Two key factors
        • Shift in flow of mass communications from one-way to multi-directional flow.
          • Impacting how news is defined, the way it’s presented and how journalists do their jobs
        • What people learn from the news
          • User-controlled, user-driven content enhance learning
          • Readers making mental connections to stories
          • “ Participating” in the news
    • What Makes Web Stories Work
      • Ask yourself:
        • Can reader easily scan content?
        • What are the elements of this story that can use multimedia?
        • How can this story engage readers? Can they interact?
    • Traditional v. Digital Storytelling
      • Traditional
      • Focus on text
      • Photos
      • Periodic updating
      • One-dimensional
      • Long-form narrative
      • Digital Media
      • Immediacy
      • ‘ Non-linear’ presentations
      • Richness in words, pictures and sounds
      • Shorter ‘segments’
    • The Five ‘I’s
      • Interactivity
      • Involvement
      • Immediacy
      • Integration
      • In-depth
    • Interaction & Involvement
      • Traditional
      • One-way flow
      • Inform, educate and entertain
      • Editor/Reporter/
      • Producer driven
      • The ‘old’ wire services
      • Digital Media
      • Multidirectional
      • Inform, educate, entertain & ENGAGE
      • Editor, reporter, producer & reader/view
      • Online, TV news
    • Text Static Graphic: Photo Text Box Online Discussion Lurker Link
      • Interactive:
      • Timeline
      • fact box
      • Slideshow
      • map
      Quiz Interactive Game Interactive Flash Content Online Discussions Reporter Email Interaction/Involvement Continuum Low High The greater the interaction and involvement, the higher the learning
    • Strategic Interactivity
        • The Washington Post – Rob Curley
          • Loudoun County Extra
            • http://loudounextra.washingtonpost.com/
        • “ Hyperlocal”:
          • Local news driven by Interaction and Interactivity
          • News
          • Blogs
          • Webcams
          • Extensive local listings
            • Businesses, schools, churches, high school sports, calendar
    • Your thoughts
      • Is more interaction and interactivity good? Why?
      • Do you learn more reading online, offline or watching the news?
      • What tool most enhances your reading? How?
    • Making Interactivity Work
      • Enhances user experience
      • Increases readers/viewers understanding of story
      • Extends media’s reach into the community
      • Expands access and content depth
      • Generates more timely, relevant content
    • Integration
      • “ Among-media”
        • Shovelware
        • Reproducing newspaper story as-is into newspaper
        • Posting video from newscast onto the web
        • “ I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.”
          • Jim Riley, Director of Operations, of TBO.com
          • http://www.ojr.org/ojr/workplace/1017858030.php
    • Integration
      • “ Within-media”
        • Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera
        • Long form narrative meets digital story telling
        • Fully integrated into the story assignment process
        • Ability for more in-depth coverage
          • Better interviews
          • Greater consciousness of photos
          • Selected use of video
        • Fairness & accuracy still reign
    • Digital Storytelling Tools
      • Shovelware out, Within Media In
      • It’s no place for lazy journalists
      • Dig deeper, report more, drive to find more sources, quicker
      • Need to be more accurate and more thorough
      • Search, research and verify
    • Types of Convergence
        • Storytelling or presentation: Using digital tools to create new forms of story telling.
      Print Broadcast Internet
    • Types of Convergence
        • Storytelling or presentation: Using digital tools to create new forms of story telling.
      Print Broadcast Internet
    • “ Easy” Convergence “ Difficult” Convergence
      • Central to organization’s strategy
      • Committed and focused leadership
      • Culture of innovation and risk taking
      • Coordinating structure
      • Same ownership
      • Same values
      • Aligned systems and processes
      • Cable television partnerships
      • Past successes together
      • Cultures flexible or similar
      • Collocated
      • Lack of unions
      • Not central; secondary or worse
      • Other leadership priorities
      • “ Always done it this way”
      • No coordinating structure
      • Different ownership
      • Different values
      • Systems not aligned
      • Partnerships with over-the-air broadcaster
      • Previous problems or no relationship
      • Cultures not flexible
      • Located some distance apart
      • Presence of strong unions