10 S E P T 09 3340 Digital Story Telling

Digital Storytelling & Tools University of North Texas Department of Journalism Online Journalism 3340 Sept. 10 & 15, 2009

Today’s class
Site of the day
Website analysis

Importance of Interaction & Involvement
Two key factors
Shift in flow of mass communications from one-way to multi-directional flow.
Impacting how news is defined, the way it’s presented and how journalists do their jobs
What people learn from the news
User-controlled, user-driven content enhance learning
Readers making mental connections to stories
“ Participating” in the news

What Makes Web Stories Work
Ask yourself:
Can reader easily scan content?
What are the elements of this story that can use multimedia?
How can this story engage readers? Can they interact?

Traditional v. Digital Storytelling
Traditional
Focus on text
Photos
Periodic updating
One-dimensional
Long-form narrative
Digital Media
Immediacy
‘ Non-linear’ presentations
Richness in words, pictures and sounds
Shorter ‘segments’

The Five ‘I’s
Interactivity
Involvement
Immediacy
Integration
In-depth

Interaction & Involvement
Traditional
One-way flow
Inform, educate and entertain
Editor/Reporter/
Producer driven
The ‘old’ wire services
Digital Media
Multidirectional
Inform, educate, entertain & ENGAGE
Editor, reporter, producer & reader/view
Online, TV news

Text Static Graphic: Photo Text Box Online Discussion Lurker Link
Interactive:
Timeline
fact box
Slideshow
map
Quiz Interactive Game Interactive Flash Content Online Discussions Reporter Email Interaction/Involvement Continuum Low High The greater the interaction and involvement, the higher the learning

Strategic Interactivity
The Washington Post – Rob Curley
Loudoun County Extra
http://loudounextra.washingtonpost.com/
“ Hyperlocal”:
Local news driven by Interaction and Interactivity
News
Blogs
Webcams
Extensive local listings
Businesses, schools, churches, high school sports, calendar

Your thoughts
Is more interaction and interactivity good? Why?
Do you learn more reading online, offline or watching the news?
What tool most enhances your reading? How?

Making Interactivity Work
Enhances user experience
Increases readers/viewers understanding of story
Extends media’s reach into the community
Expands access and content depth
Generates more timely, relevant content

Integration
“ Among-media”
Shovelware
Reproducing newspaper story as-is into newspaper
Posting video from newscast onto the web
“ I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.”
Jim Riley, Director of Operations, of TBO.com
http://www.ojr.org/ojr/workplace/1017858030.php

Integration
“ Within-media”
Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera
Long form narrative meets digital story telling
Fully integrated into the story assignment process
Ability for more in-depth coverage
Better interviews
Greater consciousness of photos
Selected use of video
Fairness & accuracy still reign

Digital Storytelling Tools
Shovelware out, Within Media In
It’s no place for lazy journalists
Dig deeper, report more, drive to find more sources, quicker
Need to be more accurate and more thorough
Search, research and verify

Types of Convergence
Storytelling or presentation: Using digital tools to create new forms of story telling.
Print Broadcast Internet

“ Easy” Convergence “ Difficult” Convergence
Central to organization’s strategy
Committed and focused leadership
Culture of innovation and risk taking
Coordinating structure
Same ownership
Same values
Aligned systems and processes
Cable television partnerships
Past successes together
Cultures flexible or similar
Collocated
Lack of unions
Not central; secondary or worse
Other leadership priorities
“ Always done it this way”
No coordinating structure
Different ownership
Different values
Systems not aligned
Partnerships with over-the-air broadcaster
Previous problems or no relationship
Cultures not flexible
Located some distance apart
Presence of strong unions

10 S E P T 09 3340 Digital Story Telling

by Neil Foote on Sep 16, 2009

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10 S E P T 09 3340 Digital Story Telling — Presentation Transcript