10 Feb 09 Online Journalism Managing Interactive ProjectsPresentation Transcript
JOUR 3340 Spring 2009
Step 1 Organizing The Team Step 2 Planning Who do You need? Reporter, Photographer What’s The story? Interactive Elements? Step 3 Data Collection Report & Research
Step 4 Production Step 5 Test & Revise Editing, Designing, Coding Edit, Click Thru, Revise Step 6 ‘ Post It’ Published To Web Step 7 Monitor & Critique Who’s reading? What’s being Read? How could you Do it better?
It’s important to keep readers hooked, so consider what devices you can use to enhance the story itself and provide further information.
Photos: a good picture can tell the whole story. Consider large photos.
Crossheads/Subheads: Use to flag up the next part of story, transitions. Entice the reader.
University of North Texas Department of Journalism Online Journalism 3340 February 10, 2009
“ This has everything to do with journalism. How people consume information, how they comprehend information it is a huge piece of the puzzle. If you can’t provide information in ways they can understand it and access it, then you’re wasting your time as a journalist. And we can’t afford to waste time.”
Keith Woods, Dean, Poynter Institute of Journalism
“ We have learned as an industry we are backward in research and that we are not seizing the new technologies and discoveries of recent years. … As an industry we must improve and expand, or we dwindle and die.”
Nov. 2, 1946
More story text read online, than print
And most read all the text
Jumps were read
Two types of readers
Methodical – Mainly ‘print’ readers
Read top to bottom
Re-read some material
Use drop down boxes, nav bars, searches
Read a higher percentage of text
Scanners – Mainly online readers
‘ Scan’ headlines and text, never reading any one story specifically
Read parts of stories, look at photos
Look at story lists to choose stories
The response (Page 31)
Media has to move to alternative storytelling
More interactive elements
Q&A, a timeline, a fact box or a list – drew a higher amount of visual attention, compared to regular text in print.
On average, we saw 15 percent more attention to what we call alternative story forms than to regular text in print. This number rose to 30 percent in broadsheet format.