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10 Feb 09  Online Journalism   Managing Interactive Projects
 

10 Feb 09 Online Journalism Managing Interactive Projects

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    10 Feb 09  Online Journalism   Managing Interactive Projects 10 Feb 09 Online Journalism Managing Interactive Projects Presentation Transcript

    • JOUR 3340 Spring 2009
    • Step 1 Organizing The Team Step 2 Planning Who do You need? Reporter, Photographer What’s The story? Interactive Elements? Step 3 Data Collection Report & Research
    • Step 4 Production Step 5 Test & Revise Editing, Designing, Coding Edit, Click Thru, Revise Step 6 ‘ Post It’ Published To Web Step 7 Monitor & Critique Who’s reading? What’s being Read? How could you Do it better?
      • Devices
      • It’s important to keep readers hooked, so consider what devices you can use to enhance the story itself and provide further information.
      • Photos: a good picture can tell the whole story. Consider large photos.
      • Crossheads/Subheads: Use to flag up the next part of story, transitions. Entice the reader.
      Source: http://www.knightdigitalmediacenter.org/resources/msword/200710Jour247-Ulken.doc
      • Maintain future files
      • Monitor police and fire scanners
      • Make beat calls
      • Coordinate photographers
      • Decide what to cover
      • Work side by side with producers
      • Establish contacts with sources
      • Decide which stories on the newscast
      • Determine what form they will take – package, live shot, voice over
      • “ Layout” the newscast
      • Monitor/manage progress of reporters, photographers
      • Write/copy edit scripts
      • Monitor wires
      • Time the show
      • Coordinate with technical crew
      • Order/build graphics
      • Write Headlines and teases
      • Cross promotion on air/online/print
      • ‘ Cloning’ content from media partner
      • ‘ Coopetition’ – coordinating/collaborating coverage
      • Content sharing
      • Print: portable and ‘permanent’
      • Television and radio: immediate and emotional
      • Online: What do you think?
      • Print: Cover meeting in detail
      • Radio: Cover the meeting in general terms
      • TV: Not really great
      • Online: The best of all worlds
    • University of North Texas Department of Journalism Online Journalism 3340 February 10, 2009
      • “ This has everything to do with journalism. How people consume information, how they comprehend information it is a huge piece of the puzzle. If you can’t provide information in ways they can understand it and access it, then you’re wasting your time as a journalist. And we can’t afford to waste time.”
        • Keith Woods, Dean, Poynter Institute of Journalism
      • “ We have learned as an industry we are backward in research and that we are not seizing the new technologies and discoveries of recent years. … As an industry we must improve and expand, or we dwindle and die.”
        • Nelson Poynter
          • Nov. 2, 1946
      • More story text read online, than print
        • And most read all the text
      • Jumps were read
      • Two types of readers
        • Methodical – Mainly ‘print’ readers
          • Read top to bottom
          • Re-read some material
          • Use drop down boxes, nav bars, searches
          • Read a higher percentage of text
      • Scanners – Mainly online readers
        • ‘ Scan’ headlines and text, never reading any one story specifically
        • Read parts of stories, look at photos
        • Look at story lists to choose stories
      • The response (Page 31)
        • Media has to move to alternative storytelling
        • More interactive elements
          • Q&A, a timeline, a fact box or a list – drew a higher amount of visual attention, compared to regular text in print.
          • On average, we saw 15 percent more attention to what we call alternative story forms than to regular text in print. This number rose to 30 percent in broadsheet format.
      • Graphics Elements
        • Big is better: Headlines & Photos
          • Large, color photos (p. 45)
          • Mug shots get lost
        • Online readers use the navigational elements
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