A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
A truly global phenomenon: Technorati tracked blogs in 81 languages in June 2008, and bloggers responded to our survey from 66 countries across six continents.
Integral part of the internet
Bloggers have been at it an average of three years and are collectively creating close to one million posts every day. Blogs have representation in top-10 web site lists across all key categories, and have become integral to the media ecosystem.
Not a homogenous group: Personal, professional, and corporate bloggers all have differing goals and cover an average of five topics within each blog.
Savvy and sophisticated: On average, bloggers use five different techniques to drive traffic to their blog. They’re using an average of seven publishing tools on their blog and four distinct metrics for measuring success.
Intensifying their efforts based on positive feedback: Blogging is having an incredibly positive impact on their lives, with bloggers receiving speaking or publishing opportunities, career advancement, and personal satisfaction.
“ On hot-button stories where our readers are asking a lot of questions, we post updates every time we make a phone call. For example, [a company] declared bankruptcy and the new owner wouldn’t take the previous owner’s gift cards.
“ Our readers were peeved and hounding us to do something. The corporate folks weren’t saying anything so we didn’t have any new information to report. Because we didn’t have any new info, we didn’t write anything in the paper.
“ But on our blog, we would post updates at least daily to tell people when we left a message and if we had heard back yet. We eventually scored an interview with the new CEO and posted it in its entirety on our site.
“ Another reporter saw it and called us. We swapped info. Our readers also post links to other stories on the topic from other news orgs.” (Respondent 63, US, newspapers)