Google, search engines andsocial mediaPhil Bradleyhttp://www.philb.com
Growth of datahttp://3.bp.blogspot.com/-mcOn9gGAR6A/UIpLx_1LNBI/AAAAAAAAAM4/DgLVhwCJHbs/s1600/internet-one-minute.jpg
Tom Cunniff http://bit.ly/IKL3ZZ
And search?
http://www.seo-smo.net/content-beyond-the-search-engines/
Traditional search engines• Focus on web pages• Emphasis the old, not the new• Give no indication of authority
This results in• Poor quality data• ‘Gaming’ of the engine• Acceptance of results
A search engine wants to beeverything•Knowledge graph•Personal results•Images•Web pages•News•Related searches
Search engines don’t want you tothink
Hunt the advanced search!
As for Bing...
Filter bubbleshttp://www.flickr.com/photos/sheepies/2680273398/
Summer of 2012
Autumn of 2012
March 2013Me (website)Me (Google+)Me (weblog)Me (Twitter)Me (Slideshare)Me (CILIP Website)Baseball PlayerBaseball PlayerMe...
March 2013 page 2Me (Pinterest)Baseball StarBaseball StarMe (YouTube stream)Me (Google+)ImagesMe (Other website)AmazonMe (...
Search is broken
The rise of social search
http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
http://searchengineland.com/facebook-graph-search-arrives-to-challenge-google-145216
http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png
Social media engines• Social Mentionhttp://www.socialmention.com/
IceRocket
News collation resourcesFlipboard http://flipboard.com/
Zite http://www.zite.com
Zite top stories
FlipBoard
Pulse News
News curation via the web
News.me daily digest
Scoop.it
Scooped for me
Sulia http://sulia.com
Paper.li
When we need to know• We go to authoritative sources– (How do we know what they are?)• We go to places that we trust– Libr...
How should we be in the future?• More active in social media• Contributing across the internet• Commenting, sharing conten...
Using Bookmarking services
Why?
Delicioushttp://www.delicious.com/philbradley
Tag filters
RSS Feed
Network feed
Use your feed elsewhere
Diigohttp://www.diigo.com/user/philbradley
Diigo network
Diigo groups
Tumblr
Follow some blogs
Find people you know
Then follow ‘em!
Hold on a moment!Image :http://www.flickr.com/photos/lwr/4834276819/
All well and good but:• I have a job to do!• I don’t have time for all this!• I’m not allowed to do this stuff
The more we share, the easier it ishttp://www.flickr.com/photos/oakleyoriginals/8478450243/
The sharing economy
In a library/information basedenvironment
Less search, more findinghttp://www.envano.com/blog/wp-content/uploads/search-engine-optimization1.jpg
And into the future...
In summary• Future emphasis on the person, not the site• Authority resides in the individual• We can and should be everywh...
Thank you!• philipbradley@gmail.com• http://www.philb.com• http://www.philbradley.typepad.com• http://www.twitter.com/phil...
Phil Bradley - the importance of social media to librarians: Google, search engines and social media
Phil Bradley - the importance of social media to librarians: Google, search engines and social media
Phil Bradley - the importance of social media to librarians: Google, search engines and social media
Phil Bradley - the importance of social media to librarians: Google, search engines and social media
Phil Bradley - the importance of social media to librarians: Google, search engines and social media
Phil Bradley - the importance of social media to librarians: Google, search engines and social media
Phil Bradley - the importance of social media to librarians: Google, search engines and social media
Phil Bradley - the importance of social media to librarians: Google, search engines and social media
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Phil Bradley - the importance of social media to librarians: Google, search engines and social media

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Presentation to CILIP ARLG Southern on 1st May 2013 in Southampton

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Phil Bradley - the importance of social media to librarians: Google, search engines and social media

  1. 1. Google, search engines andsocial mediaPhil Bradleyhttp://www.philb.com
  2. 2. Growth of datahttp://3.bp.blogspot.com/-mcOn9gGAR6A/UIpLx_1LNBI/AAAAAAAAAM4/DgLVhwCJHbs/s1600/internet-one-minute.jpg
  3. 3. Tom Cunniff http://bit.ly/IKL3ZZ
  4. 4. And search?
  5. 5. http://www.seo-smo.net/content-beyond-the-search-engines/
  6. 6. Traditional search engines• Focus on web pages• Emphasis the old, not the new• Give no indication of authority
  7. 7. This results in• Poor quality data• ‘Gaming’ of the engine• Acceptance of results
  8. 8. A search engine wants to beeverything•Knowledge graph•Personal results•Images•Web pages•News•Related searches
  9. 9. Search engines don’t want you tothink
  10. 10. Hunt the advanced search!
  11. 11. As for Bing...
  12. 12. Filter bubbleshttp://www.flickr.com/photos/sheepies/2680273398/
  13. 13. Summer of 2012
  14. 14. Autumn of 2012
  15. 15. March 2013Me (website)Me (Google+)Me (weblog)Me (Twitter)Me (Slideshare)Me (CILIP Website)Baseball PlayerBaseball PlayerMe (Flickr)Me (Flickr)Me (Flickr)
  16. 16. March 2013 page 2Me (Pinterest)Baseball StarBaseball StarMe (YouTube stream)Me (Google+)ImagesMe (Other website)AmazonMe (Slideshare)Baseball StarMe (LinkedIn)
  17. 17. Search is broken
  18. 18. The rise of social search
  19. 19. http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
  20. 20. http://searchengineland.com/facebook-graph-search-arrives-to-challenge-google-145216
  21. 21. http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png
  22. 22. Social media engines• Social Mentionhttp://www.socialmention.com/
  23. 23. IceRocket
  24. 24. News collation resourcesFlipboard http://flipboard.com/
  25. 25. Zite http://www.zite.com
  26. 26. Zite top stories
  27. 27. FlipBoard
  28. 28. Pulse News
  29. 29. News curation via the web
  30. 30. News.me daily digest
  31. 31. Scoop.it
  32. 32. Scooped for me
  33. 33. Sulia http://sulia.com
  34. 34. Paper.li
  35. 35. When we need to know• We go to authoritative sources– (How do we know what they are?)• We go to places that we trust– Libraries, schools, official materials• We ask the people that we know
  36. 36. How should we be in the future?• More active in social media• Contributing across the internet• Commenting, sharing content• Guiding people
  37. 37. Using Bookmarking services
  38. 38. Why?
  39. 39. Delicioushttp://www.delicious.com/philbradley
  40. 40. Tag filters
  41. 41. RSS Feed
  42. 42. Network feed
  43. 43. Use your feed elsewhere
  44. 44. Diigohttp://www.diigo.com/user/philbradley
  45. 45. Diigo network
  46. 46. Diigo groups
  47. 47. Tumblr
  48. 48. Follow some blogs
  49. 49. Find people you know
  50. 50. Then follow ‘em!
  51. 51. Hold on a moment!Image :http://www.flickr.com/photos/lwr/4834276819/
  52. 52. All well and good but:• I have a job to do!• I don’t have time for all this!• I’m not allowed to do this stuff
  53. 53. The more we share, the easier it ishttp://www.flickr.com/photos/oakleyoriginals/8478450243/
  54. 54. The sharing economy
  55. 55. In a library/information basedenvironment
  56. 56. Less search, more findinghttp://www.envano.com/blog/wp-content/uploads/search-engine-optimization1.jpg
  57. 57. And into the future...
  58. 58. In summary• Future emphasis on the person, not the site• Authority resides in the individual• We can and should be everywhere• Adding content as well as using it
  59. 59. Thank you!• philipbradley@gmail.com• http://www.philb.com• http://www.philbradley.typepad.com• http://www.twitter.com/philbradley• http://www.slideshare.net/philbradley• http://pinterest.com/philipbradley/• http://www.delicious.com/philbradley

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