Br visual research

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Your Research Department
We will transform your Media data into Revenue!

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Br visual research

  1. 1. Visual ResearchThe Bedford Difference Your Research Department We will transform your Media data into Revenue! Bedford Research helps media decision makers make sense of their ratings and qualitative data for management, programming, promotion, and sales. We are experts at transforming large databases of data (such as Nielsen, Comscore, Arbitron, Qualitative Data, etc.) into meaningful visual reports. We will mold and integrate your data into easily digestible formats that are clear, easy to understand and enable you to instantly make better and more informed decisions. Think of us as your in-house Research Department. Services  Data Analysis  Creation of Dynamic $ales Sheets and $ales Presentations  Online Survey Management (Questionnaire Design, Hosting & Reporting) Enjoy the many benefits of an outsourced Research Director, with more experience, less expense, faster turnaround, and no employee turnover or training. The following pages show some samples of our work. Contact us today to see how we can help you. Marcella Nelson marcella@bedford-research.com 404-242-2926Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  2. 2. Visual ResearchThe Bedford Difference Visual Analysis Better Decision Making We are Bedford Research, experts at Visual Analysis – which is the process of transforming large databases of data into meaningful visual reports. We mold and integrate your data into easily digestible formats that are clear, easy to understand and will enable you to instantly make better and more informed decisions. Transform Linear Data into Multi- Dimensional Views Static linear reports such as pie and line graphs display data in only one or two dimensions and cannot show relationships with data in other reports. We can combine data from a single or multiple sources into one dynamic multidimensional perspective that can demonstrate high-level overviews as well as the lowest levels of detail. Whether you need to analyze syndicated data or website analytics or sales/revenue or geographic data, we can provide the data in a format that will provide invaluable insight at-a-glance. Benefits Bedford Research can help you to:  Easily recognize patterns  Make better decisions: make more-informed, more-confident decisions faster  Identify and solve business problems  Increase the overall competitiveness of your company  Increase the ROI of your data managementBedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  3. 3. Visual ResearchThe Bedford DifferenceCreative Media Analysis – Audience composition of internet visitors ca r to o n n e tw o r k.co m D is n e y C h a n n e l. c o m n ic k . c o m D is n e y X D d o m a in d o m a in d o m a in C hannel K E Y M E T R IC S K E Y M E T R IC S K E Y M E T R IC S K E Y M E T R IC S U n iq u e Au d ie n c e ( 0 0 0 ) 3 ,9 9 7 U n iq u e Au d ie n c e ( 0 0 0 ) 2 ,3 8 3 U n iq u e Au d ie n c e ( 0 0 0 ) 5 ,7 7 7 U n iq u e Au d ie n c e ( 0 0 0 ) 1 ,2 9 2 P a g e V ie w s ( 0 0 0 ) 1 0 4 ,7 8 8 P a g e V ie w s ( 0 0 0 ) 4 7 ,7 2 4 P a g e V ie w s ( 0 0 0 ) 1 2 2 ,3 1 3 P a g e V ie w s ( 0 0 0 ) 1 0 ,2 9 5 T im e p e r P e r s o n ( m in ) 37 T im e p e r P e r s o n ( m in ) 19 T im e p e r P e r s o n ( m in ) 18 T im e p e r P e r s o n ( m in ) 10 G E N D E R (% ) G E N D E R (% ) G E N D E R (% ) G E N D E R (% ) 5 2 .9 4 7 .1 3 0 .3 6 9 .8 4 2 .1 5 7 .9 4 6 .1 5 3 .9 A G E - % o f T O T A L A U D IE N C E A G E - % o f T O T A L A U D IE N C E A G E - % o f T O T A L A U D IE N C E A G E - % o f T O T A L A U D IE N C E C N .co m D C .co m N ick.co m D i sn e y X D 6 1 .4 5 7 .5 6 6 .8 5 7 .2 4 2 .5 4 2 .8 3 8 .6 3 5 .6 3 3 .5 2 9 .2 3 0 .6 3 3 .3 2 4 .7 2 8 .0 2 7 .0 2 0 .0 9 .5 9 .1 7 .3 6 .3 K2 - 11 K2 - 17 K6 - 11 K12 - 17 A18+ K2 - 11 K2 - 17 K6 - 11 K12 - 17 A18+ K2 - 11 K2 - 17 K6 - 11K12 - 17 A18+ K 2 - 11 K 2 - 17 K 6 - 11 K 12 - 17 A18+ M ALE - % o f T O T A L A U D IE N C E M A L E - % o f T O T A L A U D IE N C E M A L E - % o f T O T A L A U D IE N C E M A L E - % o f T O T A L A U D IE N C E C N .co m D C .co m N ick.co m D i sn e y X D 2 7 .3 1 8 .7 2 3 .6 2 3 .5 2 5 .7 2 2 .6 2 0 .5 2 1 .4 1 8 .5 1 8 .1 1 5 .3 1 5 .5 1 1 .6 1 0 .2 8 .7 1 1 .2 5 .9 3 .2 3 .0 1 .4 B2 - 11 B2 - 17 B6 - 11 B12 - 17 M18+ B2 - 11 B2 - 17 B6 - 11 B12 - 17 M18+ B 2 - 1 1 B 2 - 1 7 B 6 - 1 1B 1 2 - 1 7 M 1 8 + B2 - 11 B2 - 17 B6 - 11 B12 - 17 M18+ C o p y r ig h t 2 0 1 0 N e t R a t in g s I n c . D a t a m a y a d d u p t o m o re t h a n 1 0 0 % d u e t o ro u n d in g .Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  4. 4. Visual ResearchThe Bedford DifferenceDynamic Media Analysis – Radio listener qualitative dataBedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  5. 5. Visual ResearchThe Bedford DifferenceCreative Media Analysis – Analyze global internet reachBedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  6. 6. Visual ResearchThe Bedford DifferenceCreative Data Analysis – Analyze sales dataBedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  7. 7. Visual ResearchThe Bedford DifferenceInformative Media Analysis – Analyze radio dataBedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  8. 8. Visual ResearchThe Bedford DifferenceIdentify Opportunity & Threats Instantly – Analyze web analytic dataOur Visual Analysis Solution helps clients identify and understand relationships that would be otherwise difficult to see with largevolumes of linear data.Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  9. 9. Visual ResearchThe Bedford DifferenceInsightful Media Analysis – Analyze radio (in-car listening) dataBedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  10. 10. Visual ResearchThe Bedford DifferenceDynamic DashboardsEvaluate your data easily with a dashboard. A dashboard condenses your key metrics into a dynamic bird’s eye view. Use it to easilyget regular updates on the state of your business at a glance.Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  11. 11. Visual ResearchThe Bedford DifferenceInsightful Survey Analysis – Create/Deploy/Analyze Online SurveysBedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926
  12. 12. Visual ResearchThe Bedford DifferenceAbout Us My name is Marcella Nelson and I am a Freelance Researcher with over 20 years experience in the field of media research. I have held Research Director positions within Viacom-owned KNX-AM and KFWB-AM radio stations in Los Angeles and have served on the board of the MRC – Media Research Club of Los Angeles. Additionally, I have held senior research posts at Nielsen Online, Turner Broadcasting, Forbes Magazine, Entrepreneur Magazine and DMB&B advertising agency. I have hands on experience with managing large volumes of media, sales, web analytics and marketing data, working with a variety of environments including advertising agency, magazine, newspaper, television, cable, radio, online research, medical education, & expos/conventions. “With the current climate of reduced staffs and efficiencies it is even more important to make your data tell a story – a story that will improve your competitiveness and maximize your data ROI.” Marcella Nelson, Managing Director, Bedford Research Email: marcella@bedford-research.com Office: 404.242.2926 Marcella holds a B.A. in Marketing from Pace University in New York and has served as a Board Member of the Media Research Council of Los Angeles.Bedford Research: Your Visual Research Solution marcella@bedford-research.com 404-242-2926

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