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Twitter: Helpful or Hassle?
 

Twitter: Helpful or Hassle?

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An overview of an ongoing study on the effectiveness of Twitter use in academic libraries in the U.S. ...

An overview of an ongoing study on the effectiveness of Twitter use in academic libraries in the U.S.

Notes from presentation available at http://www.abbybedford.com/static/docs/TechTrendsPresentationNotes.pdf

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    Twitter: Helpful or Hassle? Twitter: Helpful or Hassle? Presentation Transcript

    • TWITTERhelpful or hassle? Abby Bedford, MSI
    • Why do astudy about Twitter?
    • “The library world hasbeen far too gullible,far too willing to regard “any technical advanceas a service advance[.] Lauer, J. D., & McKinzie, S. (2002/2003). Bad moon rising: A candid examination of digital reference and what it means to the profession. Reference Librarian, 38(79/80), 45-56.
    • Assessment
    • Literature
    • Ownership
    • Question
    • Are academic libraries in the United States reaching who theythink they are reaching via Twitter?
    • Study Design
    • • Get IRB approval
    • • Get IRB approval - This EXEMPT research protocol has been approved by the Human Research Review Committee at Grand Valley State University. File No. 11-156-H.
    • • Get IRB approval - This EXEMPT research protocol has been approved by the Human Research Review Committee at Grand Valley State University. File No. 11-156-H.• Identify U.S. academic libraries with Twitter accounts
    • • Get IRB approval - This EXEMPT research protocol has been approved by the Human Research Review Committee at Grand Valley State University. File No. 11-156-H.• Identify U.S. academic libraries with Twitter accounts• Send these libraries a survey
    • • Get IRB approval - This EXEMPT research protocol has been approved by the Human Research Review Committee at Grand Valley State University. File No. 11-156-H.• Identify U.S. academic libraries with Twitter accounts• Send these libraries a survey• Code followers of the libraries that answer the survey
    • • Get IRB approval - This EXEMPT research protocol has been approved by the Human Research Review Committee at Grand Valley State University. File No. 11-156-H.• Identify U.S. academic libraries with Twitter accounts• Send these libraries a survey• Code followers of the libraries that answer the survey• Analyze data
    • Methodology
    • Identification
    • @researchinglib
    • 485
    • Survey
    • via emailvia Twitter
    • 113
    • Sample
    • • targeting students specifically, university at large, or both• currently active Twitter account
    • 111
    • •ANOVA (analysis of variance)• 2 degrees of freedom
    • Cohen, J. (1992). A power primer. Psychological Bulletin, 112, 155-159.
    • 64
    • Data
    • 1 - alumni/major/undergrad2 - professor4 - librarian/library/archivist7 - [blank]
    • site:http://matthew.reidsrow.com/ projects/tweeps/ code:https://github.com/mreidsma/ tweepgrabber
    • 1. Students/Alumni2. Faculty/Staff3. University Entity4. Library/Librarian/Library Assn./Library Vendor5. Local Business6. Unaffiliated7. Unknown
    • 1. Students/Alumni2. Faculty/Staff3. University Entity Affiliated4. Library/Librarian/Library Assn./Library Vendor5. Local Business6. Unaffiliated7. Unknown
    • 1. Students/Alumni2. Faculty/Staff3. University Entity Affiliated4. Library/Librarian/Library Assn./Library Vendor5. Local Business6. Unaffiliated Unaffiliated7. Unknown
    • 1. Students/Alumni2. Faculty/Staff3. University Entity Affiliated4. Library/Librarian/Library Assn./Library Vendor5. Local Business6. Unaffiliated Unaffiliated7. Unknown Unknown
    • PreliminaryResults
    • average % based on initial coding of 20 libraries
    • average % based on initial coding of 20 libraries
    • What’s next?
    • More coding!
    • StatisticalAnalysis
    • DescriptiveAnalysis
    • Demographics
    • Conclusions &Recommendations
    • Write it up.
    • Breathe
    • QUESTIONS?
    • QUESTIONS? Abby Bedford bedforda@gvsu.edu @abby_elizabeth