Mobile experiences of Foursevens

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The presentation of Ines Vanlangendonck of Foursevens during our seminar about mobile.

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Mobile experiences of Foursevens

  1. 1. Agenda 7X4 Is something the matter? Strategy Inspiring examples
  2. 2. @niske
  3. 3. 7X4
  4. 4. 1 Appstore practices • 45% apps both iOS & Android • 52% developer name • 21% name too long • icon = logo • sample: 261 apps from 10 brands
  5. 5. 1 Appstore practices
  6. 6. 1 Appstore practices
  7. 7. 1 Appstore practices
  8. 8. 2 • break patterns • force • drop • pay App updates
  9. 9. 3 • bluetooth • 2500 m² • identifier & properties • events iBeacon
  10. 10. 4 • Tizen • Firefox OS • Ubuntu • Sailfish new players
  11. 11. 5 wearable devices • smart watch, Google glass • fitness • M7 chip – core motion • wearable health devices
  12. 12. 6 connected cars • phone or embedded • no standard (CCC) • entertainment – safety • autonomous cars Source: teslamotors.com
  13. 13. 6 connected cars
  14. 14. 6 connected cars
  15. 15. 7 • Occipital 3D scan (and print)
  16. 16. 7X4 • Conclusion: • Fragmentation is on the rise • We're headed for a lot of fun
  17. 17. is something the matter?
  18. 18. Medirect
  19. 19. Medirect Does Medirect expect me to remember them until I get close to
  20. 20. coincidence?
  21. 21. Beobank
  22. 22. Beobank Does Beobank expect me to remember them until I get close to
  23. 23. What's going on?
  24. 24. numbers • 12% mobile WEB traffic in Belgium source: howwebrowse.be
  25. 25. numbers • 7,44% iOS • 4,32% Android
  26. 26. channel • When was the last time you opened a new channel?
  27. 27. boy this is fast
  28. 28. aggregate on your side
  29. 29. aggregate on my side
  30. 30. towards strategy
  31. 31. get overview A real one
  32. 32. get overview
  33. 33. rank! • channels • tasks • content
  34. 34. gather • Tasks into groups
  35. 35. gather data • devices • timing • content • tasks
  36. 36. 'time & device line' • A day in the life of
  37. 37. action map
  38. 38. action maps/channel
  39. 39. Moments action map
  40. 40. start cooking
  41. 41. new models emerge
  42. 42. bank simple • geo • tag • account history Source: simple.com
  43. 43. 1 of our own • minimal banking app: balance & pay Source: simple.com
  44. 44. metro trains • Radio • Video • App Source: theinspirationroom.com
  45. 45. Jyske Bank • “Build the site you can manage” • app • responsive home, search, contact page • responsive web Source: JBOY.com
  46. 46. 1 of our own • old web • app to come
  47. 47. EyePhone • distance • skilled people • app + accessory • low-cost Source: TONY KARUMBA/AFP/GETTY IMAGES
  48. 48. www.foursevens.be questions?

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