• Like
A complete guide to Google authorship and Google publisher
 

A complete guide to Google authorship and Google publisher

on

  • 7,071 views

Google has developed a program to identify, highlight, and encourage remarkable content that is written by verified, trusted, and capable authors. This program is known as Google Authorship. This is ...

Google has developed a program to identify, highlight, and encourage remarkable content that is written by verified, trusted, and capable authors. This program is known as Google Authorship. This is your complete guide to both

Statistics

Views

Total Views
7,071
Views on SlideShare
7,013
Embed Views
58

Actions

Likes
6
Downloads
34
Comments
0

4 Embeds 58

http://www.smarterwebstrategies.com 29
http://kred.com 17
http://dev.smarterwebstrategies.com 7
https://twitter.com 5

Accessibility

Categories

Upload Details

Uploaded via as Microsoft Word

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    A complete guide to Google authorship and Google publisher A complete guide to Google authorship and Google publisher Document Transcript

    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Table of ContentsChapter 1: Welcome to Google Authorship & Publisher 3Chapter 2: The Difference Between Google Authorship & Google Publisher 6Chapter 3: Rel=Author &Rel=Publisher – What They Mean & What They Do 9Chapter 4: How to Set Up Rel=Author 11Step 1 11Step 2 11Step 3 13Step 4 14Chapter 5: Setting Up Rel=Publisher for Your Website 16Step 1 17Step 2 17Step 3 18Chapter 6: The Benefits to Authors Using Google Authorship 20Chapter 7: The Benefits to Companies & Brands Using Google Publisher 21Chapter 8: What Does the Future Hold for Rel=Author &Rel=Publisher? 22Google+ Official Documentation on Authorship 23WordPress Useful Authorship Plugins 23Contact Us 23
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Google originally built its reputation on its ability to deliver relevant search results almostinstantaneously. Of course, the company’s passion for providing web browsers with the mostappropriate and relevant results possible for their search queries is not motivated solely byserving the public interest. Google’s search engine business model fuels the company’sadvertising cash cows, Google AdSense and Google AdWords.On the surface, then, it might well appear that Google is in the search engine business.However, a more in-depth study of the company reveals that it is really in the advertisingbusiness. In their pursuit of relevant content for their searchers (and, therefore, of advertisingdollars for their bottom line), Google has developed a program to identify, highlight, andencourage remarkable content that is written by verified, trusted, and capable authors. Thisprogram is known as Google Authorship.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Google also now offers a similar program that is tailored to entire companies—rather than toindividual authors—known as Google Publisher.If you are an author, writer, or blogger, you can now declare all of your written works to beyour own. Not only does this help protect you from having your work stolen or plagiarized, italso helps establish you as knowledgeable and competent in your niche. By linking yourGoogle+ profile with your articles to provide some additional information about you to theirweb searchers, Google can help you build and foster a relationship built on trust and reliabilitywith your readers, while at the same time enhancing the quality of their search results.The same principle holds true if you are a company wishing to promote your brand as a whole.Google Publisher offers you the chance to build awareness of and reliance on your brand inmuch the same fashion that Authorship does for individual writers.Before you delve further into the features and capabilities of the Google Authorship and GooglePublisher programs, you should familiarize yourself with Google+, the social network withwhich both Authorship and Publisher maintain a close relationship. Creating a profile onGoogle+—known as Google’s foray into the social networking universe dominated by Facebookand Twitter—is actually a requirement for participation in both the Authorship and Publisherprograms.Google seems to rarely make a misstep when planning for the future, and Authorship andPublisher are no exception. The company has managed to achieve two brilliant goals at thesame time with these programs.1. By verifying that capable content has been written by a reliable and trusted source, Google hasfurther enhanced their ability to provide relevant search results to people searching forinformation.2. By requiring both writers and companies wanting to participate in either Authorship or Publisherto set up and maintain a Google+ account, Google ensures wider exposure to and acceptance oftheir social networking program.Google is not the only party that benefits from the Authorship and Publishers programs,however. At the same time, these programs are creative concepts that can provide eitherindividual authors or larger companies with more effective and efficient marketingopportunities and increased exposure to the public.So, how exactly do Google Authorship and Google Publisher—or, as they are sometimes called,rel=author and rel=publisher—work? Put as simply as possible, both programs allow you as awriter to link your online content to your Google+ profile and a company or brand can link itswebsite to its Google+ Business Page.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.With Google Authorship, if someone types in a search term that matches up with relevantcontent from one of your published articles, the search results will show your Google+ profile,along with your name and a picture of yourself, right in the organic results section. Since thismakes the article quite a bit more prominent and noticeable, the amount of visitors it receiveswill potentially increase significantly.It also appears—and was recently verified byGoogle—that Google will reward you for being averified and trusted author by ranking youhigher in their organic search results. Everyonewants a front page Google ranking since thisplacement can add up to a lot of free traffic; it’sobvious that Google is not shy about danglingthis carrot in front of capable content producers.With the Publisher program, when someonesearches for your company or brand, they willnot only see the appropriate result returned tothem on the left side of the Google searchpage—they will also see a snippet of yourcompany profile with your logo on the right sideof the search results pages. The powerfulbranding opportunities that the GooglePublisher program can provide for your businessare intriguing, to say the least.In order to avoid any confusion and other possible semantics issues, many in the industry referto Google Authorship as rel=author and Google Publisher as rel=publisher. This is because theterm “Google Publisher” in the past has normally been used in association with GoogleAdSense, the company’s contextual advertising model. Google Publisher as it related toAdSense, however, has absolutely nothing to do with the modern Google Publisher(rel=publisher) program.Eric Schmidt, former CEO of Google
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.There is a very good reason why the term “rel” is used when referring to both the GoogleAuthorship and Publisher programs. It is simply due to the fact that the “rel” HTML attribute isvery closely associated with both programs—so much so that rel=author and rel=publisher areboth terms that you will become extremely familiar with if you work with either program forany length of time.It is important to keep in mind the simple differences between Google rel=author and Googlerel=publisher in order to fully understand the more technical differences in terms of attributes,values, and functions between the two programs. As was briefly discussed previously, GoogleAuthorship (rel=author) links an authors article, published somewhere on the web, to theirGoogle+ Profile. Google Publisher (rel=publisher), on the other hand, helps connect a brand orcompany’s website to its Google+ Business Page. That is the most critical difference betweenthe two: “author” is a person, a writer that has created an article and published it on a webpage, and “publisher” simply refers to a company or brand that has its own website with a widevariety of content.When you have an extra minute or two, start up your computer and open Google. Type asimple phrase like “how to carve a turkey” into the search box. In the organic search results, onthe left hand side of the page, you will probably see at least one result that features someonesname and Google+ profile picture next to an article that person wrote about “How to Carve aTurkey.” This simply means that rel=author has linked the author’s Google+ profile to the articlethey created, wherever it happens to be published.Return to the Google home page and do another search; this time, simply type in the name of awell-known company, such as “Starbucks.” As you would expect, starbucks.com will pop up atthe top of the organic search results on the left hand side of the page. Over on the right,however, you will also see the companys Google+ Business Page along with its company logo.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.This is because Google has used rel=publisher to link the Business Page to the companyswebsite URL. This can be a very useful tool for helping a company develop its brand awarenessand interconnectivity with its customers.The promotional and marketing benefits that can result from participating in either GoogleAuthorship or Google Publisher, then, are obvious. What may not yet be obvious at this point isthe search engine ranking ramifications that these two programs can have. This factor simplycomes down to self-interest. After all, Google’s top priority is to ensure its long-term successand stability. Since, generally speaking, it does this by providing the highest quality and mostdesirable products and services possible, ensuring their continued use, Google’s users benefitjust as much as it does.As was mentioned earlier, it is up to Google to decide how it ranks the quality of the results itreturns for each search query it processes. That means that Google can boost results that itfeels are in its best interest. There is nothing shady or inappropriate about this decision—afterall, Google feels that its products and services, as well as the sites and content that use theseproducts and services, are the highest quality possible. Since their goal is to provide the highestsearch results possible, why would they not prominently feature those that they have alreadyindicated that they feel to be the best?
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.This trend is indicated by the fact that the first page of Googles search results are beingsprinkled more and more frequently with videos from YouTube (a company owned by Google)and Google+ profiles. Both companies and individual authors can benefit from this trend andthe resulting boost in search engine ranking by participating in the Google Authorship or GooglePublisher programs.Sample: Starbucks Brand PageNow that you understand the difference between the two programs and the basics of theirfunctions, your next question is most likely about how they work. “What exactly doesrel=author and rel=publisher mean and how do they manage to accomplish what they do?”
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.To begin with, it is important to understand that rel=author and rel=publisher are attributesand values that occur in web pages constructed using hypertext markup language—otherwiseknown as HTML. As you likely already know, HTML is used to build virtually all modern webpages and is the code that your browser converts into the image you actually see on acomputer screen. “Rel” is an HTML attribute and is short for “relationship.” It is normally foundwithin a certain type of HTML element known as a link. For example: <link rel=author>.The “author” part—which is always placed within quotes—indicates the specific “value” of therelattribute. So <link rel=author> in an HTML element that informs a search engine crawlingyour website that there is a relationship between the “author,” which is your article, andsomething else which has not yet been added to the HTML element.The “something else” that will be added, in the case of the Authorship program, is a link to yourGoogle+ profile. For example, suppose that you wrote an article on your blog and you wantedto link it to your Google+ profile so a photo of you would show up in the search results. Youwould want to implement rel=author.At the top of the web page on which your article is published, in between the <head> tags, youwould place an HTML element that looks something like this:<link rel=authorhref=“https://plus.google.com/your-21-digit-google+profile-ID” >When the search engine crawler sees this HTML element, it knows right away to link yourarticle to your Google+ profile page.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.The next chapter will discuss in more detail how to actually make this happen. Fortunately, thesetup process is fairly straightforward and simple to accomplish.The required code for rel=publisher looks quite similar. Suppose that your company or brandname is XYZ Widgets, and you want to link your official website to your Google+ Business Page.Your company name, or brand, is XYZ Widgets. This is how the necessary HTML element wouldlook to a search engine when it crawled your website:<link rel=publisher href=“https://plus.google.com/your-google+business-page-ID”>You have used the same attribute (rel) in both instances, but this time a different value isspecified, “publisher.” This HTML element is telling the search engine that this company, the“publisher,” wants to link its website to its Google+ Business Page.For rel=publisher to work correctly, the brand or company must be typed into the search boxexactly as it is spelled with no extra words or letters, as in “Starbucks” or “xyz widgets” (withoutthe quotes). In other words, someone searching for your company must already know theprecise name of your company in order for the reference to your Google+ Business Page toshow up properly.The result for individual authors is that Authorship can help identify your name more closely tothe articles you have written, boosting your search engine rankings and increasing yourexposure. The results for companies using the Publisher program are similar, although at thetime of this writing, Publisher appears to be somewhat less fully developed than Authorship.Now that you understand the difference between rel=author and rel=publisher and what theyboth do, you should learn the exact steps you will need to follow to set them up so they canstart working for you.Here is Matt Cutts’ video explaining more about the two programs: Authorship Markup UsingURL Parameters
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Step 1To begin, you will need to have a verified digital identity and a fully set up profile on Google+. Ifyou have not already completed this process, you can do so at https://profiles.google.com.(Tip: Take the time to upload a quality photo of yourself to the profile. After all, the addedname and face recognition on your content is one of the main reasons you will want to useGoogle Authorship.)After setting up your Google+ profile, take a look at top of your web browser and make a noteof your unique Google+ profile URL in the address bar. It will look something like this:“https://plus.google.com/131313131313131313131.” The 21 digit Google+ Profile ID in theabove example is obviously fake. However, your real one will be similarly structured. You willuse this Google+ profile URL to set up Authorship.Here is my Google+ profile: https://plus.google.com/u/0/117111026163759349069/Step 2Suppose that you have written an article that you then published on your own website. Youwant to link this article to your Google+ profile. There are two ways to do this, one easier thanthe other. Although you will most likely use the easiest method possible to set up yourprogram, studying the details of the more complex method will help give you a solidunderstanding of what happens behind the scenes in the Authorship program.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Remember the rel=author HTML attribute and value that were discussed earlier? It is now timeto use them. You are going to create an HTML element that includes a link back to your Google+Profile. It will look something like this:<head><link rel=author href=“https://plus.google.com/101010101010101010101”></head>Make sure that your link is positioned in between the <head> tags of the web page where yourarticle appears, just as in the above example.Now for the easy way—if you have a WordPress or similar blog, the theme you are now runningmay already have the ability to configure rel=publisher for you. If it does not, you can find a WPplugin that will. Many different types of all-in-one SEO plugins are readily available that includea feature allowing you to simply enter your Google+ Profile ID and to tell the plugin toautomatically install the above HTML markup in the <head> tags of all the pages on your blog.You can find one popular such option here: Configure Rel=publisher with WordPress plugin.Of course, the situation changes somewhat if your article is a guest post published on someoneelses blog—you would not have access to their HTML. If you write regularly for this blog, theeasiest solution would be simply ask the blog’s webmaster to set up the necessary HTML on thesite for you via one of the methods mentioned above. However, if your article happens to bepublished somewhere as just a one-time occurrence, you will need to use the alternate methodbelow.Since you will not be able to place the necessary HTML code between the <head> tags ofsomeone elses blog, your best solution is simply to create a short author bio at the end of yourarticle that, of course, has your name in it. You then use your name as the anchor text for thelink back to your Google+ Profile. This is how the HTML element would look:<a link rel=author href="https://plus.google.com/ 107397775117856291306 ">Bernadette Coleman</a>
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.“Bernadette Coleman”is the anchor text that is actually visible as part of your bio box at theend of your article to the person reading it; you can format or change it however you wish. Ofcourse, the search engine crawler sees the entire HTML element and acts accordingly.If you wish, you can use WordPress plugins to handle this process as well. The one below willactually add the bio box for you and automatically create the link, along with the anchor text,back to your Google+ Profile. You can find it here: WordPress Authorship Plugin.To recap:1. If your article is published on your own blog, you should place the rel=author HTML between the<head> tags of your site or simply have a WordPress plugin automatically to do the job for you.2. If your article is published on someone elses blog and you happen to be a regular contributor,you can have the blog owner set this coding up for you, possibly even using a separate authorbio page to do so. Since the blog owner is already publishing other authors’ articles, this processis likely already familiar to them.3. If you are publishing on another site for a one-time deal, you will need to use an author bio boxat the end of your article with a link back to your Google+ profile, using your first and last nameas the anchor text for the link.Again, you can use a WordPress plugin to do everything for you.Step 3You will now head back to your Google+ profile to finish the setup process by creating a linkfrom your profile back to the site where your article is published. Google has to have a way toverify that this article belongs to you. Failing to ensure that this verification process has beenproperly completed could—and most likely, eventually would—lead to some dicey issues. Forinstance, without it, nothing would prevent another author from linking a poor quality articleback to your Google+ profile.To ensure this does not happen, you will need to complete these four steps after logging intoyour Google+ account (Instructions reflect the latest Google+ Page layout update as of April2013).1. Click on the “Profile” button located in main menu bar on the left.2. Click on the “About” tab on your profile page.3. Scroll down to the bottom of the page and click on the blue Edit text under the “Links” area. A“Links” lightbox will pop up.4. In the “Contributor to” section click “Add custom link” and enter the URL where your articleappears.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.You can add a label for the custom URL for easy identification later. If you are verifying anarticle on your own website or blog, enter the URL of your home page. You can also add asmany custom links as you want (for different articles on different sites).For verification of an article on someone elses blog to which you regularly post, enter the URLof the home page of that site.When you need verification for a site where you have written a one-time article, it is generallybetter to use the URL of the page on which your article is actually posted.Step 4Now that you have completed the initial setup process, the final step is to check that everythingis working correctly. To do this, navigate to Googles rich snippet testing tool, which you canfind here: Rich Snippet Testing Tool
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Type in the URL of the website where your article is published (the custom link that you enteredin the previous step). Click on the big red preview button, and Google will let you know ifrel=author is working correctly or not.After the verification is complete, all you have to do is wait a couple of weeks or so for Googleto begin displaying your Google+ profile photo in its search results. If you are not keeping trackof your rankings and do not know precisely where to look, type into Google one of the keywordphrases you are targeting for that particular article and hopefully you will see your smiling facelooking back at you right there on the first page.Google Authorship will go a long way in helping you establish yourself as a trusted and crediblesource of information within your niche. Not only will this help increase your direct readershipand referrals, but it will also boost your search engine rankings, further increasing the amountof traffic your work receives. Of course, if you want to accomplish the same thing for yourcompany name or brand, you will need to follow a somewhat different process to set uprel=publisher, a process that will be covered in detail in the next chapter.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.So far, Google Authorship is quite a bit more popular and widely used than Google Publisher.After all, most independent authors would prefer to use their own photo to promotethemselves than use a company logo. In addition, independent authors are significantly morenumerous than larger companies and brands.That being said, using rel=publisher to brand your company can be a good fit in terms ofmarketing, especially for an established organization that already has some star power andcustomer awareness associated with it. Consider as well the fact that writers and authors cancome and go, but a companys brand can last for many generations. Even if your small companyis not yet a particularly well-known entity, it could well become one in the future—so why notbegin branding it now? After all, that is why Google developed rel=publisher.The previous chapter discussed how rel=author links an authors article to their Google+ profile.You will do much the same thing for a company or brand with rel=publisher, except that theresult will be linking your companys website with its Google+ Business Page.Obviously, then, the first step is to create a Google+ Business Page if you have not already doneso.1. To begin, log in to your Google+ profile and scroll all the way down the main navigation menuuntil you come to the “More” button.2. While hovering over “More,” another button will pop up that says “Pages.”3. Click on that button, choose an appropriate business category and then fill out the necessaryfields to create your Business Page.4. This is the Advice Brand Page:This is the Advice Interactive Brand Page
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Now, just like with your Google+ profile, you will see your Business Page URL in the address barat the top of your browser window. It will be different than your Google+ Profile URL, but it willlook similar, with a 21 digit number at the end: “https://plus.google.com/your-google+business-page-ID.” Keep this Google+ Business Page URL handy to set up the GooglePublisher program.Don’t forget to us:https://plus.google.com/111542949980710003353Step 1As with rel=author, add the rel=publisher HTML tag to the <head> of the home page of yourwebsite. The entire HTML element will look like this:<head><link rel=publisher href="https://plus.google.com/202020202020202020202"></head>Again, that is a fake Google+ Business Page ID in the above example. Be sure to replace it withthe real one associated with your account. As with Authorship, you can install a WordPressplugin to automatically add the necessary HTML element between the <head> tags on yourhome page, if you so wish.When the search engine crawlers reach the homepage of your blog, the above HTML elementwill let them know that there is a relationship between the publisher (your website) and yourGoogle+ Business Page.Step 2Now you need to tell Google that you are, in fact, the owner of this site.1. Navigate back to your Google+ profile.2. Click on “Page” or “Pages” if you are a manager of more than one. Scroll to and/or click on yourpage and click “Switch to this page.”3. Click on the “About” tab of your page.4. Scroll down to the bottom of the page and click on the blue Edit text under the “Links” area. A“Links” lightbox will pop up.5. In the “Website” field enter the URL where you put the rel=publisher markup and click “Save.”When entering your website, be sure to use the canonical URL of your site. What does thismean? Take a look at the two examples below.http://www.yourdomain.comhttp://yourdomain.com
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Both of these URLs will get you to a particular site when you type it into your browser window.However, your canonical URL will be the one you used when setting up your site. In WordPress,if you are not sure which version of your URL is canonical, go to your WordPress admin pageand click on “Settings,” then “General.” Whatever URL is displayed on that page is yourcanonical URL.Step 3Now you will need to confirm that everything is working properly. To do so, you will use thesame rich snippet testing tool from Google that is used to confirm that rel=author has beenproperly set up. Again, it is located atGoogle Rich Snippets.Simply click on the red “Preview” button to see if you have everything set up correctly. Youmight also want to do a search for your brand name occasionally to make sure that it appearsproperly in the search results.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Rel=publisher is not a quite so extensive and powerful a tool as that of rel=author, at least notso far. Remember, someone has to correctly type your company or brand name into the searchengine in order for your logo and branding to show up. Your company will need to establishsome serious notoriety for many people to know who you are. Still, if you are patient and viewGoogle Publisher as only one aspect of a multifaceted promotional strategy, the program canhave a continual upside for your brand over the long haul.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Shyness is really the only reason why an aspiring author might not want to get involved withrel=author. Of course, that is a trait that an author who wants to achieve any measure ofsuccess will need to overcome. To use rel=author you will naturally need to set up a Google+profile, but that is a small time investment in light of the potential return.The name and face recognition that your readers will associate with your articles can have far-reaching implications. The positive impact that rel=author will have on the improved searchrankings of your articles, however, is the most immediate and quantifiable such benefit.Search engine optimization (SEO) specialists are people who spend a deal of time, effort, andmoney on boosting a particular website’s ranking in Google’s search results. For a popularkeyword phrase, this process is well worth the hassle; the amount of traffic that Googles topthree search positions garner can amount to 60% of all the traffic that is available for thatsearch term.The value associated with a top ranking is considerable, no matter how you quantify it—hencethe massive growth in the search engine optimization industry in recent years. For someonewho writes for the web, Google Authorship can be a major weapon in your SEO arsenal. Therankings boost you can enjoy just by implementing rel=author for the articles that you writemean that the program is a deal you should not pass up.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.While rel=author is often a slam dunk for an author, the case is not quite so open and shut forrel=publisher. The time you would invest setting up a Google+ Business Page is not overlysignificant, nor is configuring you homepage with rel=publisher. You simply need to ask yourselfwhether setting up the program is the most effective use of your time for your business orbrand. The answer to that question will vary from one company to another.Every time you turn on the television, it is hard not to notice how much time and money largecompanies spend on advertising in an attempt to imprint their brand into the subconscious ofpotential customers. It only takes a quick look at what a 30-second commercial costs anadvertiser during the Super Bowl to realize the potential impact of effective branding.Branding can have long lasting implications for your companys image. For instance, thanks toquality branding and marketing efforts, the term “crescent wrench” is now often used todescribe adjustable wrenches in general. Xeroxes are now used to refer to copies made on anytype of copy machine, while everyone who has a cold asks for a Kleenex, no matter what brandof tissue they actually use.This level of branding success is the exception, certainly. The principals involved, however, canapply to many different types and sizes of businesses, and their marketing implications holdtrue regardless. The decision simply comes down to your vision and goals for your company andits brand. You do not necessarily need to run an enormous operation, but if your goal is becomean icon in even a small niche, rel=publisher can help you do just that.If you have the time to set up a Google+ Business Page for your company, it certainly will nothurt your brand name to implement rel=publisher. Who knows where your company might be afew years down the road when your increased brand awareness could have a potentiallysignificant impact on your sales.Having your companys logo and details show up on the right side of the search results everytime someone looks for information about you could make a major difference in convertinginterested browsers into actual paying customers. Although the impact of the Publisherprogram will likely be minimal at first, it can become significant over time.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Not all of Googles ambitious projects turn out to be winners; after all, no one can accuratelypredict the future in all cases. So far, however, both Google Authorship and Google Publisherappear destined to play a significant role in search results rankings.Both programs help support Googles primary goal of providing relevant content for theirsearch engine users. With billions of searches by millions of people processed per day, it is nothard to see why rel=author and rel=publisher are programs that you, as an author, or yourbusiness, as a brand, might want to seriously consider joining. The specific impact of doing sowill vary widely, it is true. Nonetheless, you will only stand to gain as a result.
    • ©Copyright Advice Interactive Group, LLC, 2013. All rights reserved.Since this change is coming from Google, here are the most relevant resources released fromGoogle itself on how to implement Authorship. There are several ways, all centering around aGoogle Plus profile.Google’s Patent for Author RankGoogle Plus: Verify Authorship via emailGoogle Webmaster Tools: Author Information in SearchGoogle Webmaster Tools: Rich Snippet Verification ToolGoogle Webmaster Tools: Your Authorship StatisticsCustom Author Byline PluginAuthorSureWordPress PluginRel=”Author” Plugin for WordPressGoogle Authorship for Multiple Authors PluginYoast’sWordPress SEO Plugin5900 South Lake Forest Drive, Suite 120McKinney, TX 75070214-310-1356www.adviceinteractivegroup.com