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3 Ways To Grow Your Business Using LinkedIn
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3 Ways To Grow Your Business Using LinkedIn

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  • 1. 3 Ways to GrowYour Business Using LinkedIn
  • 2. Why Should You be on LinkedIn•LinkedIn has 135,000,000 users (as of Nov 2011), upfrom about 85 million in late 2010•LinkedIn membership includes executives from everycompany listed on the Fortune 500•90% of LinkedIn users think the site is useful: -“It helps me to connect to individuals in my industry as possible clients” -“It is more professional than Facebook” -“It allows me to hire people that I wouldn’t regularly meet”
  • 3. How You Can Use LinkedIn To Grow Your Business: Company Profile• Allows you provide a detailed overview of your company and links employee LinkedIn profiles and tells your company story - On the overview tab you can share news and updates about your company. This is the landing page for any LinkedIn visitors that view your company, make sure to keep it up to date; this is their first impression of your company - All updates are seen by your followers in their newsfeed
  • 4. How You Can Use LinkedIn To Grow Your Business: Company Profile
  • 5. How You Can Use LinkedIn To Grow Your Business: Company Profile • Post jobs under the career section. - Your job post appears in search results and on Twitter, increasing your visibility across the web - LinkedIn beats the major job boards 3 to 1 on applicant quality - Proprietary matching technology identifies the best candidates for your job in real-time *Requires paid subscription
  • 6. How You Can Use LinkedIn To Grow Your Business: Company Profile • Products/Services: This section allows you to provide details on what your business does and include highlights of your products/services. You can also get recommendations from LinkedIn members for this section to help build even more credibility for your company
  • 7. How You Can Use LinkedIn To Grow Your Business: Company Profile
  • 8. How You Can Use LinkedIn To Grow Your Business: Company Profile
  • 9. How You Can Use LinkedIn To Grow Your Business: Company Profile
  • 10. How You Can Use LinkedIn To Grow Your Business: Company Profile • Once your company page is updated, begin sharing news and updates. - Press Releases - Company News - New products/services - Company/employee recognition • Don’t forget to also ask for recommendations!!
  • 11. How You Can Use LinkedIn To Grow Your Business: Groups • Allows people within similar industries, interests, etc., to share discussions and updates - Have discussions and provide feedback for common topics - Share jobs within your company or your industry - Answer questions that may have been started or comment on discussions that have been started by others - This helps to show your expertise - No sales pitch, this is about building credibility of your expertise and helping others
  • 12. How You Can Use LinkedIn To Grow Your Business: Groups • Finding the right groups: - Use the search in the Groups section to find groups you might be interested in:
  • 13. How You Can Use LinkedIn To Grow Your Business: Groups • What to look for when finding the right groups:
  • 14. How You Can Use LinkedIn To Grow Your Business: Groups Once you join groups, begin engaging! - Post questions - What are common issues or situations you are running into- you aren’t the only one - Post articles and blogs that would be of interest to group members - Share the blogs, articles, etc., of the content you are already reviewing daily - If it is of interest to you or you learn something from it, so will others
  • 15. How You Can Use LinkedIn To Grow Your Business: Answers
  • 16. How You Can Use LinkedIn To Grow Your Business: Answers • Why should you use Answers? - This helps build your credibility. - We all talk about how we are experts in our field, but LinkedIn Answers lets you show it. - Your name appears with your answer, allowing the reader to click back to your profile where they can see more about you and your experience. - There are many questions and answers posted daily. - LinkedIn Answers are a resource for you to ask questions or gain insights on common questions, topics, issues, etc., you may be having.
  • 17. How You Can Use LinkedIn To Grow Your Business: Answers
  • 18. Thank you!! Questions?? Becky Weiand Rebecca.Weiand@InceptResults.com 330-994-1335 @Becky_Incepthttp://www.linkedin.com/in/beckyweiand