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The Marketing of Meatloaf
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The Marketing of Meatloaf

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Transcript

  • 1. The Music Biz
    The marketing
    of
    meatloaf
  • 2. Type of Documentary –Mixed
    Themes – Power of the media, making a career for an artist, manipulating the public to buy CDs and old vs. Young
    Narrative Structure –
    Non-linear: as the interviews are cut in different places throughout the documentary, so it isn’t in chronological order
    Single Strand: as there is only one narrative thread involving Meatloaf
    Closed: as all loose ends are tied and there is a clear ending
  • 3. Camerawork
    Interviews –
    They are framed to the left or right
    Filmed either in: medium close-up, close-up or big close-up
    The rest of the documentary -
    The documentary includes point of view shots when going into the betting office
    There is tracking when filming Meatloaf
    Handheld is used on actuality footage so that the camera person can respond to movement quickly
    Other examples of creative camerawork are: zoom, pan, tilting, long shots, extreme close-ups, low and high angles
  • 4. Mise-en-Scene
    Chromakey (green or blue screen) is used when filming interviews and then archive footage is sourced, moreover the mise-en-scene is relevant to what they’re talking about
  • 5. Sound
    Voiceover/narrator links the elements of the documentary together to create the narrative. It is a male voice who is slightly sarcastic and he uses standard English
    There is the opening sequence music
    The sound of screaming fans
    Segments of Meatloaf songs
    Sinister sounding music when talking about the graphics of the music discs
  • 6. Editing
    All of the interview questions are cut out in the editing stage
    Dissolve is used in and out of chromakey
    Mainly just uses cut
    There are elements of slow motion when Meatloaf is walking
    Superimposed is used as the writing goes over the screen
    The mise-en-scene is created in edits
  • 7. Archive Material
    Music videos
    TV coverage – Brit Awards
    Magazine front covers and articles
    Chart listings
    Still images
    Talk shows such as Top of the Pops
  • 8. Graphics
    Names and relevance to the topic comes up when people are being interviewed
    The series name – The Music Biz appears also
    End credits
    The graphics is white and in italics, which is simplistic